
Ragnarokast
Two awkward best friends/co-CEOs discuss all things Marketing and MarTech. The official podcast from Ragnarok, Inc. Subscribe for more thought leadership, insights on incorporating tech solutions and automations into your marketing programs, and lots of laughs.
Latest episodes

Mar 8, 2024 • 47min
Data Integrity and ROI in Tech with Census | Ragnarokast #12
The podcast discusses the world of CDP, Compostable CDP, and the concept of being 'Bags of Attributes'. They also highlight the importance of data integrity, ROI in tech, and the challenges of identity resolution. Additionally, they explore the value of investing in tech tools like CDP, the significance of composability in business, and the future pressures in the tech industry.

Feb 9, 2024 • 30min
Journey with A.I. | Ragnarokast #11
Join hosts Steven Aldrich and Spencer Barrett with special guest Yusef Akyüz from Insider on the Ragnarokast. AI is moving FAST. Just a few episodes ago, Steven was talking about how he hoped that the future of AI would include journey builders for email marketers, and now it’s here. Join us as we break down the present and future of AI in marketing and how to keep things “human-in-the-loop.”Visit our Website!

Jan 5, 2024 • 31min
Future of Marketing Analytics | Ragnarokast #10
Join hosts Steven Aldrich and Spencer Barrett with special guest Neha Nathan from Mixpanel on Ragnarokast. They explore the shift from product analytics to mixed marketing analytics, discussing the role of complete data in today's marketing. Dive into the deprecation of GA3/4 and the need for a fresh analytics approach. Tune in for a discussion packed with practical advice and a glimpse into the future of your marketing analytics!Visit our Website!

Dec 8, 2023 • 31min
Building Better Tech Stacks Through Consultancy | Ragnarokast #9
In this episode of the Ragnarokast, Steven and Spencer chat with Solutions Architect, Geordan “G-Unit” Kaderis about the ins and outs of tech stack consultancy, and why a one-size-fits-all platform is hardly ever the best solution. Visit our Website!

Nov 10, 2023 • 25min
Holiday Hiccups and Pivots | Ragnarokast #8
In this episode of the Ragnarokast, Steven and Spencer chat with our customer success superstars, Shelly and Hannah G on solving Holiday Hiccups and Pivots. Visit our Website!

Oct 6, 2023 • 20min
Level Up Dynamic Images for Email | Ragnarokast #7
In this episode of the Ragnarokast, Steven, Spencer, and Cat chat with Eric Elliott from NiftyImages to discuss how to create exciting data-driven graphics to solve the woes of boring-looking dynamic content. Visit our Website!

Sep 8, 2023 • 31min
Transforming Data into Results | Ragnarokast #6
Let this be the first of many! In this episode of the Ragnarokast, we have some clients of ours, Amanda Amato (Director of User Engagement) and Adam Salzman (Product Analyst), from Updater. We talk about how data can drive results, and how a great agency partner can set you up for success. Also, we ask why dolly.com doesn’t have an Aroma Filter.Visit our Website!

Aug 11, 2023 • 36min
Modern Tech Stack | Ragnarokast #5
🎙️We have a ✌️two-for-☝️one special for you! The Ragnarokast we teamed up with Josh Wetzel from OneSignal and this episode will be on both of our podcast channels. Join us for a round table discussion as we talk tech stacks, the future of AI in MarTech, and the history of our partnership🤝. Visit our Website!

Jul 6, 2023 • 27min
What’s Loyalty | Ragnarokast #4
In episode 4 of the Ragnarokast, we ask, What’s Loyalty? 🤔 Tune in to hear from our Co-CEO, Spencer Barett, our Strategist, Loretta Doria, and Talon.One’s Partnerships Lead, Zach Ettelman, as they talk about all things customer loyalty.Visit our Website!

Jun 9, 2023 • 20min
Making Capture Fun │Ragnarokast #3
Episode 3 of the Ragnarokast is out: Making Capture Fun. 🤩💜Tune in to hear from our Co-CEO, Spencer Barett, our Strategist, Melanie Zippe, and Digioh's Head of Marketing, Jace Farran, as they talk about how Digioh takes the sketchiness out of data capture and makes customer experiences personal 🔊.Visit our Website!
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