Ragnarokast Data Integrity and ROI in Tech with Census | Ragnarokast #12
Mar 8, 2024
The podcast discusses the world of CDP, Compostable CDP, and the concept of being 'Bags of Attributes'. They also highlight the importance of data integrity, ROI in tech, and the challenges of identity resolution. Additionally, they explore the value of investing in tech tools like CDP, the significance of composability in business, and the future pressures in the tech industry.
AI Snips
Chapters
Transcript
Episode notes
No Complete All-in-One System
- No single SaaS product can serve as the complete system of record. - Businesses will always have disparate data, requiring a central coalescing solution.
Data Warehouses Centralize Insights
- Existing tools often solve different problems and don't fully connect disparate data sources. - Data warehouses centralize all data sources, enabling flexible, cross-department use for insights and action.
Embrace Data Mistakes and Improve
- Accept that data and marketing campaigns will sometimes have mistakes. - Create processes and incentives that enable continuous improvement and collaboration between teams.