Ragnarokast Marketing Hot Takes: AI, Real-Time Data, and CDPs | Ragnarokast #18
Jan 17, 2025
Join Josh Wolf, Senior Director at Tealium, as he dives into the evolving landscape of MarTech and digital advertising. Discover how AI is revolutionizing personalized marketing and the hurdles organizations face when integrating these technologies. Josh shares insights on the transformative power of AI in Customer Data Platforms, emphasizing the need for real-time data and tailored experiences. He also advocates for continuous learning and experimentation with AI tools, underscoring the importance of adapting to modern consumer expectations.
AI Snips
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Episode notes
10-Year Sabbatical
- Josh Wolf received a two-month sabbatical after 10 years at Tealium.
- He traveled Southeast Asia with his son, exploring culture and food.
AI Content Singularity
- AI-generated marketing content is becoming increasingly sophisticated and personalized.
- It's now difficult to distinguish between AI-generated content and human-created content.
AI Costs
- Businesses struggle to identify AI use cases and manage the associated costs.
- Running AI can be expensive, requiring careful budget planning and scaling strategies.