Ragnarokast
Marketing Hot Takes: AI, Real-Time Data, and CDPs | Ragnarokast #18
Jan 17, 2025
Join Josh Wolf, Senior Director at Tealium, as he dives into the evolving landscape of MarTech and digital advertising. Discover how AI is revolutionizing personalized marketing and the hurdles organizations face when integrating these technologies. Josh shares insights on the transformative power of AI in Customer Data Platforms, emphasizing the need for real-time data and tailored experiences. He also advocates for continuous learning and experimentation with AI tools, underscoring the importance of adapting to modern consumer expectations.
28:10
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Quick takeaways
- AI integration in marketing is advancing personalization but requires careful cost management to prevent budget overruns.
- The future of Customer Data Platforms will heavily incorporate AI, enhancing data functionalities for smarter audience targeting and engagement.
Deep dives
The Role of AI in Marketing
AI has become increasingly integrated into marketing, with tools like Canva and DALL-E being utilized to create personalized content at scale. This personalization is becoming sophisticated enough that consumers often do not realize they are being targeted, indicating a significant advancement in content generation capabilities. However, businesses are also grappling with the challenges of cost management associated with AI, as running AI programs can be prohibitively expensive if not properly planned. Marketers need to be strategic in implementing AI, ensuring that they understand its consumption patterns to avoid budget overruns.
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