
Marketing Hot Takes: AI, Real-Time Data, and CDPs | Ragnarokast #18
Ragnarokast
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AI and the Future of Customer Data Platforms
This chapter explores the integration of artificial intelligence in Customer Data Platforms (CDPs) and its transformative effects on data management and marketing strategies. It highlights AI's role in automating data processes, enhancing governance, and providing actionable insights while emphasizing the evolving role of humans in this landscape. Additionally, the chapter addresses the necessity for businesses to adapt to modern consumer expectations through real-time data collection and personalized experiences.
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