

Shed and Shine
Gino Wickman and Rob Dube
We help driven entrepreneurs shed their shit, free their True Selves, unlock true entrepreneurial freedom, and Shine.
Episodes
Mentioned books

Jun 11, 2025 • 12min
Episode 66: Gino's Riff - Coming Home
In this episode, Gino Wickman invites you on the hero’s journey - not to find something new, but to return to who you’ve always been. Your True Self is already within you, shining beneath the distortions of fear, pain, and self-doubt. Through the 10 Disciplines and Three Discoveries, Gino shares how to shift from a fear-based foundation to one rooted in love, peace, and joy. He reminds you that it’s possible to be both driven and at peace. When your impact flows from your True Self, your energy shifts and those around you feel it. This episode offers gentle but powerful encouragement to raise your vibration, release what no longer serves you, and begin clearing the way home. If you’re ready to go deeper, Gino also introduces opportunities for further healing and guided support.
00:00 Welcome to Coming Home01:09 The Hero’s Journey Unveiled02:50 Aha Moments and Personal Journeys04:50 Foundations of Change05:31 The Impact of Transformation06:11 Discovering Your True Self08:12 Clearing the Foundation09:33 Peace and Drive Coexisting10:30 A Day of Healing
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/⚡️ Take The True Self Assessment: https://the10disciplines.com/assessmentCONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Jun 4, 2025 • 22min
Episode 65: Delegation Mastery: How to Let Go & Lead Without Micromanaging
In this episode of Shed and Shine, Gino Wickman and Rob Dube break down the art of delegation—why it’s so hard, why it’s so necessary, and how to master it. Entrepreneurs often struggle with letting go, believing it’s easier or faster to do everything themselves. But Gino and Rob argue that real growth comes from delegating and elevating—focusing on what you do best while empowering others to take on meaningful responsibilities.They explore the common pitfalls of delegation, from picking the wrong person to not fully letting go, and share a simple but powerful three-step process: choose the right person, teach them well, and step back. Whether you’re a visionary looking for an integrator or simply trying to reclaim your time, this episode is packed with actionable insights to help you let go and level up.
Chapters00:00 Introduction to Delegation02:06 The Mindset Shift05:00 Overcoming Control Issues08:04 The Art of Letting Go10:01 Practical Delegation Strategies12:46 Setting Clear Expectations14:10 Resilience in Delegation17:00 Maximizing Your Value20:01 Real-Time Application of Delegation
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

May 28, 2025 • 19min
Episode 64: Gino's Riff - Selling Your Company Well
In this episode, Gino Wickman shares the inner journey behind selling EOS Worldwide, and what he learned about the selling process as a whole. It wasn’t just a business decision; it meant shedding identity, control, and old definitions of success. Gino reflects on the clarity he needed beforehand: a strong sense of purpose beyond the business, and the courage to be transparent with his team.
He invites you to think long-term - not just financially, but personally. Are you building a self-managed company? Do you know who your ideal buyer is? And are you prepared to let go without losing yourself? With humility and honesty, Gino offers lessons on creating a peaceful exit, aligning with your True Self, and stepping into your next chapter with intention.
Chapters00:00 Introduction to Selling Your Company01:32 The Importance of Mindset03:11 Sharing My Personal Journey05:09 Preparing for the Inevitable Transition06:21 Key Steps in My Selling Process08:02 Deciding on Involvement Post-Sale09:15 The Five-Year Runway10:10 Transparency with Your Team12:44 Defining Your Ideal Buyer14:49 Running on EOS for Increased Value15:52 Empowering Your Team with Veto Power17:30 The Role of Experts in the Selling Process
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com⭐️ https://the10disciplines.com/shine

May 21, 2025 • 19min
Episode 63: How to Say No: Set Boundaries & Focus on What Matters Most
In this episode of Shed and Shine, Gino Wickman and Rob Dube dive into the power of saying “no”—taking a cue from Warren Buffett, who said, “The difference between successful people and really successful people is that really successful people say no to almost everything." Gino reflects on his contrast between business and personal life—assertive in the former, yet prone to people-pleasing in the latter. This conversation unpacks the delicate balance between personal commitments and social obligations, emphasizing communication and compromise. By managing time with intention, the episode challenges listeners to reflect on their own choices, ensuring their energy is spent where it truly matters.
Chapters00:00 Understanding People Pleasing02:21 The Challenge of Saying No04:20 Balancing Business and Personal Life07:06 Creating Structured Boundaries10:25 Finding Harmony in Relationships12:15 Decisions Driven by Love or Fear15:20 Setting Boundaries in Professional Life
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

May 14, 2025 • 12min
Episode 62: Gino's Riff - Are You Running Your Business Well?
In this episode, Gino Wickman explores how strong business management is essential to fully embracing the 10 Disciplines. Drawing from his EOS Worldwide experience, he explains that without a well-run business, it’s impossible to reap the full benefits of these principles. Without the right habits and structure, even the best coaching falls short.Gino shares five key self-check questions to assess leadership strength. Do you have a clear vision that’s effectively communicated? Are the right people in the right roles? Are you setting and achieving quarterly priorities? Do you hold structured weekly meetings? Are you tracking key metrics for accountability? If any of these areas are weak, the foundation of your business is shaky. The message is clear: optimize your business, and you’ll create the space to Shed what’s holding you back—and truly Shine.
Chapters00:00 Welcome and Introduction01:01 Reflecting on Business Success02:43 The Impact of Business Management05:11 Assessing Your Business Health06:15 Question 1: Clarity of Vision07:22 Question 2: Organizational Structure08:27 Question 3: Quarterly Priorities09:07 Question 4: Effective Meetings10:47 Question 5: Monitoring Key Metrics11:11 Strengthening Your Foundation
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

May 7, 2025 • 21min
Episode 61: Coffee Shop Conversation: How Mindset Shapes Health and Success
In this episode of the Shed and Shine podcast, Gino Wickman and Rob Dube dive into a candid "coffee shop conversation," where they explore personal and professional insights. Rob opens up about his struggle with eczema, reflecting on the potential link between physical symptoms and mental well-being, while Gino shares his experience with a dog allergy and its possible emotional roots. The discussion touches on the power of the mind in healing, drawing on Dr. Andrew Weil’s story of overcoming allergies through mindset shifts.The conversation shifts to the challenges of transitioning out of the visionary role in business partnerships, encouraging listeners to shed ego and emotional blocks. Gino and Rob reflect on their successful collaboration, including a coaching program and book, and discuss the concepts of “simplifier” versus “multiplier.” Acknowledging the need for a new visionary, they explore the importance of open communication and transparency for long-term success and fulfillment in both business and life.
Chapters00:00 Welcome to the Shed and Shine Podcast00:33 The Coffee Shop Conversation01:23 Shedding Layers: A Personal Journey05:01 The Power of the Mind and Healing09:30 Replacing Yourself as Visionary12:23 The Multiplier vs. Simplifier Mindset18:01 Open and Honest Communication
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Apr 30, 2025 • 17min
Episode 60: Gino's Riff - Are You Ascending?
In this episode of "Shed and Shine", Gino Wickman explores the journey of continuous growth—both personal and professional. A key theme is “delegate and elevate”—letting go of tasks that hold you back so you can focus on higher-level goals. This ties directly to the Shed and Shine philosophy: shedding limitations to unlock your full potential.
Gino shares his own ascension, from real estate to transforming a family business to ultimately empowering entrepreneurs worldwide. Drawing from David Hawkins’ "Map of Consciousness", he challenges listeners to examine the internal and external barriers keeping them stuck. The path to ascension starts with shedding—so what’s holding you back?
Chapters00:00 Welcome to Shed and Shine00:24 Are You Ascending?01:54 The Impact Side of Ascension03:04 Gino’s Journey of Ascension06:52 The Next Calling08:11 Your Path to Ascension10:02 Exploring What’s Holding You Back10:50 The Peace Side of Ascension12:19 David Hawkins’ Map of Consciousness14:27 Shedding for Higher Vibrations16:11 The Call to Ascend
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Apr 23, 2025 • 18min
Episode 59: Inner Peace and a Greater Impact
In this episode of Shed and Shine, Gino Wickman and Rob Dube delve into the powerful connection between inner peace and entrepreneurial success. They challenge the relentless hustle culture, warning of its toll on mental and physical well-being, and advocate for building a strong foundation with tools like The 10 Disciplines. Gino introduces his “infinity model,” showing how inner peace fuels creativity, intuition, and better decision-making, amplifying impact without diminishing drive.The hosts share transformative stories, including a client who shed burdens to find peace, reducing stress and boosting creativity. They highlight how fulfillment and peace lead to meaningful impact—not through grand gestures, but through everyday actions that inspire confidence and purpose.While the goal of reaching millions is noble, they emphasize the ripple effect of impacting family, friends, and employees. Recognizing the widespread lack of inner peace among entrepreneurs, Gino and Rob discuss the journey from turmoil to awakening, urging listeners to reflect on their values and goals early to avoid regret. This episode inspires entrepreneurs to shed internal struggles, embrace peace, and redefine success in alignment with their True Selves.
Chapters00:00 Introduction to Shed and Shine00:29 The Myth of Hustle02:04 The Infinity Model: Impact vs. Peace05:00 Defining Inner Peace and Impact08:01 Redefining Impact10:42 The State of Inner Peace Among Entrepreneurs13:03 Stages of Inner Peace
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Apr 16, 2025 • 18min
Episode 58: Gino's Riff - What Is Your Soft Underbelly?
In this episode, Gino Wickman explores the metaphor of the “soft underbelly” as your deepest vulnerabilities and fears. He explains how these insecurities, much like physical weaknesses in animals, can shape your behavior and decisions. Gino highlights that hiding these vulnerabilities out of fear of exposure only leads to greater challenges, while facing them head-on opens the door to True Freedom and self-expression.Sharing his own journey of shedding perfectionism, Gino talks about how embracing imperfections has strengthened his relationships and enhanced his leadership. He encourages you to identify your own “soft underbelly” and dismantle the protective mechanisms that hold you back from growth. By confronting your fears and acknowledging your flaws, you create space for authenticity, unconditional love, and personal evolution—key elements for a more fulfilling life.
Chapters00:00 Welcome to Shed and Shine00:24 What is Your Soft Underbelly?03:04 The Fear of Exposure06:15 Identifying Your Soft Underbelly08:15 The Key to the Universe11:39 Lessons Learned from Vulnerability15:49 The Benefits of Being Real17:46 Closing Reflections
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

Apr 9, 2025 • 21min
Episode 57: Reasons Entrepreneurs Don't Make It
In this episode of Shed and Shine, Gino Wickman and Rob Dube dive into why entrepreneurs often fail, emphasizing the critical role of self-awareness in overcoming challenges. They explore essential success factors like a great product, sufficient capital, and intrinsic entrepreneurial traits—yet even with these, failure is common. Gino and Rob examine how internal obstacles, such as trauma and fear of failure, can cloud decision-making. By shedding ego and embracing one’s True Self, entrepreneurs can navigate these challenges and improve their chances of success.The conversation reframes setbacks as opportunities, illustrating how failure often leads to unexpected growth and valuable lessons. Gino and Rob contrast two entrepreneurial paths: one marked by financial success but personal neglect, and another balanced in business and family life. They emphasize that true fulfillment comes from balance—not just financial gain—and that prioritizing peace and health can enhance overall success.The episode also tackles fear’s impact on decision-making, sharing personal stories of overcoming societal expectations. Gino and Rob advocate for reflection, openness, and transparency in addressing struggles, encouraging listeners to redefine success on their own terms. They close with gratitude and an invitation to continue the journey of personal growth and fulfillment.
Chapters00:00 Welcome to Shed and Shine00:33 The Reasons Entrepreneurs Don’t Succeed02:12 Setting the Context for Failure04:57 The Mindset Shift on Failure09:01 Lessons from Failure12:54 Defining Success and Failure15:17 The Role of Fear in Decision Making19:31 Practical Exercises for Growth
ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self.
Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place.
You've put a lot of focus on your outer world. Let's start your inner world journey together.
⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/
⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment
CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines
MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine


