Shed and Shine

In this episode of Shed and Shine, Gino Wickman and Rob Dube explore the profound theme of interconnectedness, reflecting on how countless individuals contribute to the smooth functioning of everyday experiences, like travel. They highlight the often-unseen efforts of airport staff, drivers, and others, emphasizing our shared human connection.Gino and Rob share personal reflections, including insights from silent retreats and plant medicine journeys, reinforcing the belief in a connected soul-energy and the ripple effects of kindness. They delve into reincarnation and the importance of carrying life’s lessons forward, valuing diverse perspectives on existence.Through a business lens, they illustrate interconnectedness with the journey of a raisin—from grape to grocery store—showing how many hands shape a single outcome. The conversation highlights the ripple effects of entrepreneurship, from initiatives like EOS Worldwide and Traction to tools that empower businesses and employees. Tune in for a great episode, and don't forget to like and subscribe! Chapters00:00 Welcome to Shed and Shine00:38 The Interconnected World03:04 Personal Reflections on Interconnectedness06:00 Beliefs and Peace09:09 Rob’s Perspective on Life and Death11:05 The Journey of a Raisin13:05 The Ripple Effect of Impact16:03 Finding Purpose in Interconnectedness ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self. Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/ ⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

In this episode, Gino Wickman shares a deeply personal reflection on a poem he wrote in his late 20s titled “The Façade.” Rediscovering it years later, Gino describes how the poem captured the tension between outward composure and the inner struggle to embrace vulnerability. This introspective piece became a cornerstone for his book Shine and many themes explored on the podcast. Gino takes us back to a pivotal moment at his 30th surprise birthday party when he began dismantling the “suit of armor” he had built to protect himself. This marked the start of a profound journey of shedding ego and embracing his True Self—a journey that has unfolded over 27 years. Listeners are encouraged to reflect on their own “façades,” understanding that self-discovery is a lifelong process. With patience and courage, the path to authenticity can lead to true freedom and fulfillment. Chapters00:00 Welcome to Shed and Shine00:20 The Façade Poem Introduction02:09 Reading The Façade Poem03:49 Ahas from the Poem05:03 The Soul’s Awakening06:32 The Surprise Birthday Party07:28 The Journey of Shedding08:45 Embracing the Journey ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self. Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/ ⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

In this episode of Shed and Shine, Gino Wickman and Rob Dube tackle the often-taboo topic of money, exploring how entrepreneurs can achieve true financial freedom. Gino shares his journey to financial independence, warning about the risks of mismanagement and the emotional weight money carries.The discussion introduces three essential financial buckets—security, retirement, and risk—emphasizing the importance of budgeting, tracking expenses, and disciplined savings. They recommend classic books like The Richest Man in Babylon and The Millionaire Next Door to inspire practical financial habits and stress the value of understanding net worth while saving 10-30% of income.Gino reflects on his experience with a challenging startup partnership, where he walked away without compensation, guided by intuition and a commitment to alignment. This decision led to profound positive changes, reinforcing the importance of trusting one’s inner compass. The episode encourages listeners to explore tools like the Entrepreneurial Leap Academy to align their financial and entrepreneurial paths. Chapters 00:00 Welcome to Shed and Shine01:46 The Coffee Shop Talk Concept02:52 Diving into Money Matters03:30 Understanding Financial Independence07:09 Practical Steps to Financial Freedom10:04 Emotional Connections to Money11:25 Navigating Partnerships and Business Dynamics15:00 The Power of Healthy Separation   ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self. Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/ ⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

In this episode of Shed and Shine, Gino Wickman unpacks the ego’s role in shaping our fears, anxieties, and judgments. He explains how the ego acts as a protective shell formed by past experiences, but also how it can block us from connecting with our True Self. Gino contrasts these “ego states” with soul-driven emotions like love and joy, highlighting the power of dissolving the ego to gain clarity and peace. Drawing from his journey with meditation, therapy, and plant medicine, Gino shares how these practices helped him quiet the ego and embrace life more fully. He explores the “judgment triple whammy” of judging others, self-criticism, and fearing others’ judgments, encouraging listeners to cultivate awareness and reframe mistakes as opportunities for growth. Through self-reflection and honest conversations, we can shed ego-driven reactions, embrace imperfection, and move closer to our authentic selves. What might you let go of to shine more brightly? Chapters 00:00 Welcome to Shed and Shine00:24 Understanding the Ego02:20 Ego vs. True Self04:04 Seeing Life as It Is05:13 Dissolving the Ego09:04 The Role of Fear12:14 The Judgment Triple Whammy15:13 Embracing Mistakes16:19 Triggers and Reactivity ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self. Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/ ⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

In this episode of the Shed and Shine podcast, Gino Wickman and Rob Dube delve into the transformative power of gratitude, exploring its profound impact on entrepreneurship and personal growth. Despite its recognized value, many struggle to embrace gratitude as a daily practice. Through the story of Dr. Elizabeth Boham, who turned to gratitude journaling during her battle with depression after a cancer diagnosis, Rob reveals how this simple practice can shift perspectives and foster positivity.Gino reflects on his own journey with gratitude, sharing how a nightly routine, inspired by a friend’s appreciation for nature, has enriched his life for over 25 years. Their conversation highlights how gratitude opens the heart—inviting laughter, tears, and deeper connections. Drawing wisdom from Michael Singer, they reflect on life’s miracles, cultivating awe and humility. Make sure you tune in for an eye-opening episode, and don’t forget to like and subscribe. Chapters00:00 Welcome to Shed and Shine00:33 The Power of Gratitude04:06 Interchangeable Lessons07:33 Barriers to Gratitude09:01 Gratitude in Leadership10:46 You Deserve It12:00 Laughter and Tears14:41 Perspective on Gratitude   ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self. Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/ ⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

In this episode, “The 10-Year Business Cycle,” Gino Wickman reflects on the natural rhythms of business—six good years, two great years, and two tough ones that can test even the strongest entrepreneurs. With wisdom drawn from decades of experience, Gino emphasizes the power of preparation during times of prosperity to weather the inevitable storms. He introduces a simple yet profound “Finance 101” framework, guiding listeners to achieve true financial independence. This includes creating a budget, maintaining six months of cash reserves, and balancing three financial buckets: safety, independence, and risk. Through personal stories of navigating the dot-com crash, the Great Recession, and COVID-19, Gino highlights the transformative lessons found in adversity. This episode invites you to shed short-term thinking and fear, replacing it with financial resilience and calm decision-making. It’s a call to embrace the cycles, prepare for the unexpected, and shine through every season of business. Chapters00:00 Introduction to the Shed and Shine Podcast00:24 The 10-Year Business Cycle Explained02:10 The Importance of Preparation03:30 Finance 101: Understanding Financial Independence05:02 Building Your Safety Bucket07:01 Learning from Past Experiences09:01 The Impact of External and Internal Factors10:33 Teaching Financial Preparedness14:18 Finding Peace in Preparedness15:18 The Million-Dollar Question ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self. Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/ ⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

In this episode of “Shed and Shine”, Gino Wickman and Rob Dube dive into the ways the 10 Disciplines can solve everyday problems in both personal and professional life, offering clarity and focus in the face of difficulties. Rob shares how these disciplines have transformed his own life, while Gino believes they can resolve a range of issues.The conversation covers common struggles—marital conflicts, business problems, and sales challenges—and emphasizes the power of long-term thinking, mental clarity, and self-awareness. Gino and Rob discuss four key disciplines to improve sales, including adopting a growth mindset, understanding one’s strengths, finding stillness for clarity, and knowing when to stay in your lane.They stress the importance of aligning values in partnerships and prioritizing relationships. The episode encourages listeners to implement these disciplines daily to address root issues and shift from analysis to action, creating lasting change and growth. Chapters00:00 Welcome to Shed and Shine00:41 The Power of the 10 Disciplines02:10 Identifying Life’s Issues04:36 Tackling Sales Challenges08:47 Synergy of the 10 Disciplines11:37 Navigating Marital Issues15:19 Implementing the 10 Disciplines ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barriers and layers that prevent you from creating the balance between impact and peace, and your True Self. Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/ ⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

In this introspective episode of Shed and Shine, Gino Wickman shares four profound insights designed to help entrepreneurs deepen their connection to their True Selves and unlock true freedom. He begins by exploring the importance of understanding your calling—aligning your actions with purpose and trusting the intuitive nudges that guide your journey. Gino reflects on his own path, from leading a family business to creating tools and resources for entrepreneurial growth, all driven by a deep sense of purpose. Gino introduces “nudging” as a powerful leadership style. By patiently guiding others, much like teaching a child to ride a bike, leaders allow room for growth and self-discovery. He emphasizes the value of timing, trust, and learning through experience, encouraging listeners to adopt this approach in their mentorship and leadership roles. The episode also focuses on achieving “true freedom”—time, economic, and creative freedom that fosters authentic self-expression. Gino discusses shedding the fear of judgment, embracing unconditional love, and expressing one’s True Self with confidence and clarity. Lastly, he celebrates the importance of growth through feedback, sharing the podcast’s success and inviting listeners to engage through comments, ratings, and participation in the True Self assessment and group coaching program. This episode offers a heartfelt invitation to reflect, shed, and shine as you walk your unique path to entrepreneurial freedom.   Chapters 00:00 Welcome to Shed and Shine00:24 Four Things to Make You Go Huh01:20 What’s Pulling You Toward It?05:11 The Art of Nudging10:13 Defining True Freedom14:24 The Importance of Customer Feedback ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self. Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/ ⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine

In this episode of “Shed and Shine,” Gino Wickman and Rob Dube explore the impact of “Big T” and “Little T” traumas—whether life-altering events or everyday stressors. They emphasize that trauma isn’t about the event itself but how we respond to it, highlighting the importance of releasing the energy it holds.  Even small, repeated experiences can accumulate, disrupting our lives like “death by a thousand paper cuts.” Through personal stories, Gino and Rob discuss resilience, generational differences in handling adversity, and the importance of self-awareness in processing these hidden wounds.  They share practical tools like therapy, meditation, and journaling to manage emotional triggers and find clarity. Listeners are encouraged to continue their inner work, shedding past burdens to shine with strength and peace. This reflective conversation inspires a deeper understanding of trauma and the freedom that comes with self-discovery.

In this episode of Shed and Shine, Gino Wickman delves into the essence of being a driven entrepreneur, celebrating its blessings while acknowledging its curses. Drawing from years of experience and personal reflection, Gino invites you to embrace the unique traits that define you as a visionary and leader. Entrepreneurs are creative, optimistic, and relentless idea generators with a hunger for growth and success. Their grit, passion, and ability to see the big picture drive them to transform ideas into reality. But with these strengths come challenges—disorganization, perfectionism, and the difficulty of taming the restless mind. Gino encourages you to see these so-called flaws not as barriers but as opportunities for self-awareness and growth. By understanding and managing the “curse” side of entrepreneurial life, you can shed what holds you back, laugh at your imperfections, and lean into your True Self. This episode is a powerful reminder to celebrate who you are, both light and shadow, as you navigate the journey of shedding and shining.   Chapters 00:00 Welcome to Shed and Shine00:24 Celebrating the Driven Entrepreneur01:19 The Blessings of Being Driven07:05 The Dark Side of Drive09:42 Understanding Entrepreneurial Weaknesses10:58 Awareness and Acceptance ABOUT THE 10 DISCIPLINESThe 10 Disciplines, founded by Gino Wickman and Rob Dube, is on a mission to help one million entrepreneurs - possible to be driven and have peace while making a bigger impact. We want to help you shed the barrier and layers that prevent you from creating the balance between impact and peace, and your True Self. Do you want to let your freak flag fly, and be your most authentic self at all times? Do you want to accomplish more without burning out, or doing a lot of damage to yourself (emotionally, physically, and mentally), and the relationships around you? Do you want to know the person beneath the identity you’ve created of work, accomplishments, and successes? If so, you’re in the right place. You've put a lot of focus on your outer world. Let's start your inner world journey together. ⚡️ Join The 10 Disciplines Group Coaching Program: https://the10disciplines.com/group-coaching-program/ ⚡️ Take The True Self Assessment: https://the10disciplines.com/assessment CONNECT WITH US❤️ https://www.instagram.com/the10disciplines❤️ https://www.linkedin.com/company/the10disciplines/❤️ https://www.youtube.com/@The10Disciplines MORE RESOURCES TO HELP YOUR INNER WORLD JOURNEY❤️ https://the10disciplines.com/blog❤️ https://www.shedandshinepodcast.com ⭐️ https://the10disciplines.com/shine