Grow Your Practice Podcast

Some wisdom from Chris Reading, CEO of USPh Inc. on how to position your clinic above the competition. Your instinct may be to play it safe when times are tight and the economy is bad, but here's a different perspective on why this is a good opportunity to lean forward. About Breakthrough: Breakthrough is the leader in business growth for Physical Therapy private practices. Our clients have an average annual practice growth rate of 33%. Every month, our system drives over 10,000 direct access patients into our member practices.

Is it Better to Focus on Brand New Patients or On Increasing Revenue from Current Patients? Before making an effort on attracting new patients, make sure you fix any "leaks" in your current funnel. Here's an action plan for figuring out exactly what area you need to focus on.

More direct access marketing training: http://learnwithbreakthrough.com Underutilization of Direct Access is a problem for PT. This video looks at the gap we're facing as an industry when it comes to marketing direct to the consumer, and how to overcome it. Increased competition from HOPTs and POPTs is a problem for private practice, but it also presents an opportunity for forward-thinking owners who are willing to adopt an direct-to-consumer strategy. About Breakthrough: Breakthrough is the leader in business growth for Physical Therapy private practices. Our clients have an average annual practice growth rate of 33%. Every month, our system drives over 10,000 direct access patients into our member practices. LearnWithBreakthrough.com

Here are seven ways I've learned about and improved the marketing in my practice. While these are methods I recommend, it is important to note that learning about marketing (and most subjects) is an ongoing process.

More direct access marketing training: http://learnwithbreakthrough.com Example of a pro forma for PT: https://breakthroughptmarketing.com/investments-vs-expenses-pt-practice/ If you're an owner who's looking to open up a new location within the next year, here's a look at the process we've implemented at Madden PT. This helped us open up our third clinic about a year ago and get it to full capacity in that time. This is night and day compared to the last time we did this and this video walks through the lessons I learned that have helped tremendously in making this process easier. 3 Key Things to Think About: Location, location, location - cliche but important Pro Forma - making sure the numbers make sense How to hit the ground running when your new clinic opens Check out more articles on the Breakthrough Blog: https://breakthroughptmarketing.com/blog

By now you've heard about the upcoming 8% cut in Medicare reimbursements to physical therapy. Now is the time to start planning about what you can do to keep your practice profitable without having to do more work and see more patients for less money. Watch this video for more info on what you can do to be proactive in your efforts.

What practice owners can do when facing declining reimbursements and increasing costs. You don't have to increase your patient volume to make up for low reimbursements. Here's what you should do instead to help get paid for the work you are already doing.

"Is it possible to grow after losing physician referrals?" The Journal of General Internal Medicine reported a 54.5% decrease in physician referrals to PT from 2003 to 2014. Here's what private practice owners can do to diversify and take control of their new patient flow.

When we seek mentorship from people we perceive as more successful, it's easy to fall into the trap of just wanting someone to tell us what to do. This is understandable...but ultimately a mistake. Here's how to overcome this mindset so that you can grow and create a bigger impact.

Are you afraid of being too salesy? For many PTs, “selling” is a bad word. It implies that you are putting pressure on someone else to do something that’s not in their best interest. But is that what’s actually happening when you talk to potential patients and offer them a POC? I doubt it. In fact, if you do your homework in the way I outline in this video, you’ll see how to make sales one of the easiest parts of the process. It all comes down to focusing on the patient and what they need.