Grow Your Practice Podcast

Here's a step by step exercise that advance owners use when they're thinking about adding a new member to their team or expanding into a new space. These are decisions that you shouldn't make lightly, but it's also important to make sure you avoid the mistake of taking something that is an investment in your practice but looking at it like an expense. This is a key shift in thinking that is vital if you want to grow. View the video at: https://youtu.be/mgkuqBf_THM

As private practice PTs, we have the opportunity to go straight to the consumer...now what? In this video I break down what Direct Access Marketing is and how you can take advantage of it to help more people in pain get back to normal naturally. Doing Direct Access the right way lets you create a mechanism in place to target the people who need you the most and convert them to a POC. This information is for any owner or PT who wants to build authority, celebrity, and expertise in their community.

At Breakthrough, we’ve surveyed hundreds of private practice owners to find out what mistakes they made in their marketing. And there were a few mistakes that kept coming up again and again (and again): Newsletters don’t work… Radio doesn’t work… Facebook doesn’t work… Print ads don’t work… Etc. On the surface, these all may look like different issues. But really, all these owners are making ONE big mistake. Here’s what it is and how you can make sure you avoid it in your marketing.

Being a good physical therapist and being a good marketer are two very different skills. Yes, you can be both. But being one does not make you the other. And like with any skill, if you want to improve you need to find the right mentor to learn from. Here’s a process for making better decisions that I learned from Ray Dalio’s book, Principles. Not only will you learn the process, I’ll also show you how you can apply it to improving your marketing.

A competing PT practice just moved in down the street from Madden PT. There was a point in time where this would bother me tremendously. But surprisingly, I’m not worried about the competition. This podcast will explain how I reached this point in my practice, and how you can, too.

Lately I’ve been working on training for owners who want to “exit with equity” i.e. those who increase the value of their practice so that they can earn more when they sell. Now, if selling/retiring is a bit far off for you, you might be thinking that this type of training doesn’t apply to you right now. But it does. I sum up my thoughts in the video below, but this is for you if you’re an owner who wants to maximize the value of their practice NOW regardless of when (or if) you plan to sell.

Here’s what really happens to private practice owners on the way to a million dollar practice and beyond.

When it comes to talking about building systems into your business, it’s easy to get lost in the weeds. What are systems? What systems do I need? How do I do it? Etc. Rather than dealing with these questions and figuring out the answers (and dealing with certain self-limiting beliefs) a lot of entrepreneurs decided to avoid systems altogether. This audio details my personal experience building systems at Madden PT vs what I’ve seen from other entrepreneurs. It’s a little longer than normal, but this topic is incredibly important. And it’s worth the time to get this right early on.

There’s A LOT of marketing advice out there - and about half of it contradicts the other half. With all the noise out there, it’s easy to get a little overwhelmed. When that happens, the best option is to work directly with mentor. Someone who’s a level you aspire to. But how to you pick a good mentor? In this video I share the one question you absolutely must ask anyone you’re getting advice from. The question is a little surprising, but I’ll walk you through the thought process behind it.

Here’s what we did at Madden PT when the hospital systems started moving in nearby. Faced with this level of competition, we had to ask ourselves some pretty tough questions about growing the practice WITHOUT physician referrals. Check out the podcast to hear how we more than doubled the size of our practice even while losing 90% of our referral sources since 2008/2009.