Future of Fitness

John co-founded one of the very first business mentoring programs for CrossFit Affiliates back in 2006 with "The Biz - Raise Your Game." He's helped 1000's of fitness professionals get and stay profitable. Now he's turning his focus towards huge technological advancements in the industry and tackling world obesity head-on.

In this conversation, Dan John, gives us dozens of insights into what has made him successful over a span of decades in the industry. HINT: It's all about consistency. Dan John has spent his life with one foot in the world of lifting and throwing, and the other foot in academia. An All-American discus thrower, Dan has also competed at the highest levels of Olympic lifting, Highland Games and the Weight Pentathlon, an event in which he holds the American record. Dan spends his work life blending weekly workshops and lectures with full-time writing, and is also an online religious studies instructor for Columbia College of Missouri. As a Fulbright Scholar, he toured the Middle East exploring the foundations of religious education systems. Dan is also a Senior Lecturer for St Mary’s University, Twickenham, London. His books, on weightlifting, include Intervention, Never Let Go, Mass Made Simple and Easy Strength, written with Pavel Tsatsouline as well as From Dad, To Grad. He and Josh Hillis co-authored “Fat Loss Happens on Monday.” In 2015, Dan wrote Can You Go? on his approach to assessments and basic training. In addition, Before We Go, another compilation akin to Never Let Go became an Amazon Bestseller. In early 2017, Dan’s book, Now What?, his approach to Performance and dealing with “life,” became a Bestseller on Amazon. Currently, we are awaiting the publication of his next book, HardStyle Kettlebell.

Sherman Merricks is a gym owner and competitive CrossFit athlete in Gainesville, FL. He's also on track to be a business mentor and Two Brain Business. He provides insight into how he's differentiated himself in a competitive market and continues to steadily grow his business.

GoRuck is an international company that sells apparel and runs military-style challenges all across the world. They are experts at promoting their tribe and have seen huge growth in the industry.  Kit is the Affiliate Manager and runs their FireBase initiative to expand their reach into the fitness industry.