Future of Fitness

Eric Malzone
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Sep 18, 2023 • 50min

Bruce Smith - Hydrow & Live Outdoor Reality

Join host Eric Malzone in this engaging podcast as he sits down with Bruce Smith, the CEO and founder of Hydrow. Bruce delves into the world of creating an immersive rowing experience at home, emphasizing the importance of capturing the essence of rowing and translating it into a digital experience. Learn how Hydrow combines software and hardware to offer a unique fitness journey with "live outdoor reality" workouts that keep users motivated. Discover how the pandemic has shaped the fitness industry, the future of personalized fitness, and Hydro's commitment to delivering real value to its members. Plus, gain insights into the company's current status and its vision for making rowing a transformative fitness modality. ========================================   Links: https://www.wrkout.com/  https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024 
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Sep 12, 2023 • 52min

Tom Dowd - The Future of F45

In this episode, host Eric Malzone sits down with special guest Tom Dowd to dive deep into the evolution and future prospects of F45. Tom shares his journey of getting involved with F45, initially through an investment with Mark Wahlberg, and sheds light on the challenges the company encountered along the way, including operational efficiency and profitability issues. Drawing from his extensive background, including 25 years at GNC, Tom discusses how his experiences prepared him for his pivotal role at F45. He reveals his passion for tackling challenges and revitalizing businesses. Tom unravels the reasons behind F45's decision to go public and later delist, underscoring the benefits of remaining a private company regarding flexibility and cost-effectiveness, especially in the fitness industry. The episode culminates with Tom Dowd outlining his vision for F45's future, focusing on maximizing their existing concepts, robust franchisee support, and expansion plans into markets like Asia and North America. Tune in for insights into leadership, growth, and the promising path ahead for F45.   ===========   Links: https://www.wrkout.com/  https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024 
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Sep 6, 2023 • 50min

Mike Arce - Loud Rumor & Fundamental Principles for More Profitable Gyms

In this episode, host Eric Malzone interviews Mike Arce, CEO, and Founder of Loud Rumor, as they delve into various aspects of helping gym owners succeed in the fitness industry. Mike emphasizes the importance of focusing on profit, pricing, and marketing strategies while highlighting the distinction between business owners and entrepreneurs. He discusses Loud Rumor's purpose, the significance of profit over revenue, and marketing strategies beyond social media ads. Mike also shares insights into price manipulation as a profit booster, overcoming price increase anxiety, and the role of continuous product improvement in marketing. Mike provides valuable insights for gym owners looking to achieve financial success and innovate in the fitness industry.   =================   LINKS: https://www.loudrumor.com/ https://www.wrkout.com/ 
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Aug 31, 2023 • 46min

Mike Taylor - BeaverFit & Bespoke Training Solutions

In this episode, join us in an exhilarating conversation with special guest Mike Taylor, co-founder of BeaverFit. Prepare to be inspired as Mike delves into the captivating story of BeaverFit's rise as a pioneer in outdoor fitness solutions. From their humble beginnings as a niche rig business in the UK to becoming industry leaders in container gyms and military-grade fitness equipment, Mike unveils the remarkable journey that shaped BeaverFit's trajectory. Discover the core elements that fuel BeaverFit's triumph, including their unwavering team synergy, service-driven ethos, nimble problem-solving, and relentless pursuit of advancement. Explore their collaborations with fitness franchises, innovative military training equipment, and a holistic "human weapon system" approach to optimize performance. Join us to explore the crossroads of innovation, customization, and holistic fitness that defines BeaverFit's extraordinary contributions to the future of fitness. ======================   LINKS:   https://www.wrkout.com/ https://beaverfitusa.com/
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Aug 25, 2023 • 1h 2min

Juliet Starrett & Alex Alimanestianu - Industry Deep Dive: Planet Fitness, Xponential, Life Time, Fuzzy Panda, Semaglutide, & "Built To Move"

Join host Eric Malzone in a series of enlightening podcast episodes as he sits down with industry titans Juliet Starrett and Alex Alimanestianu on the Future Fitness Podcast's Industry Round Table. In this episode, they unravel the intricate threads of the fitness and wellness world. From dissecting the remarkable financial rebounds of key players like Planet Fitness, Life Time, and Xponential post-COVID, to delving into the profound implications of revolutionary pharmaceutical advancements like semaglutide, the trio navigates the terrain with expertise and candor. The conversations not only traverse the economic and scientific aspects but also touch on the essence of holistic health, urging listeners to embrace accessible wellness benchmarks and uncomplicated daily routines. Tune in for MORE!   =================   https://www.wrkout.com/ 
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Aug 19, 2023 • 43min

Dan Freed - Thesis & The Rise of Nootropics

In this episode, Eric Malzone interviews Dan Freed, the visionary founder of a groundbreaking nootropics company called "Thesis". Tune in as Dan shares his remarkable journey from overcoming personal challenges to creating a thriving business that transforms lives through cognitive enhancement. Discover how Dan's personal experience with ADHD and nootropics led to a transformative shift in his focus, confidence, and academic success. Delve into the innovative approach to product development that emphasizes individualization and experimentation, and explore the exciting potential of human optimization and longevity. Gain valuable insights into entrepreneurship, culture-building, and the dynamic landscape of the rapidly growing nootropics industry. Don't miss this engaging conversation that highlights the power of innovation, customization, and personal growth in the pursuit of enhanced cognitive function and overall well-being. ======================================   https://takethesis.com/ https://www.wrkout.com/ 
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Aug 13, 2023 • 50min

Chris Minor & Ajay Nwosu - Fuel Venture Studio & Coact Capital

In this episode, Eric talks with Chris Minor and Ajay Nwosu. With a wealth of experience in the fitness, wellness, and sports technology industry, Chris and Ajay share their unique backgrounds and insights. Chris details his journey from owning a sports performance center to founding COACT Capital, an angel fund that invests in fitness and sports tech startups. Ajay's unconventional path takes him from Africa to the Middle East and now to the CEO position at TEQBALL. Together, they explore the innovative concept of Special Purpose Vehicles (SPVs), allowing smaller investors to pool resources strategically and invest in startups. Discover how Fuel Venture Studio is revolutionizing the industry by connecting founders with a network of experts, advisors, and investors, addressing the challenges startups face in their early stages. Tune in to learn about the cutting-edge technologies in AI, recovery, and regeneration that excite them about the future of fitness and wellness. Don't miss this engaging episode as Chris and Ajay highlight their strategic approach to investing and supporting startups on their journey to success.    ================== LINKS:   https://www.wrkout.com/ https://fuelventurestudio.com/home Connect with Chris Connect with Ajay
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Aug 7, 2023 • 48min

Bill Davis - Build, Buy, or Partner

In this episode, host Eric Malzone sits down with Bill Davis, CEO of ABC Fitness, to discuss various topics in the fitness industry. They delve into the recent IHRSA event and the positive response to their rebranding strategy. Davis explains the importance of culture fit and differentiation when considering whether to build, buy, or partner with a company. The conversation also explores the potential of AI and machine learning in improving customer experience, fitness program development, and member retention. They touch on the booming fitness market in Brazil and express optimism about the industry's future, encouraging community feedback and insights to support its growth. ============ Links:   https://abcfitness.com/ https://www.wrkout.com/     
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Aug 1, 2023 • 52min

Jessica Klodnicki - KT & The Art of Rebranding

In this podcast episode, Eric Malzone sits down with Jessica Klodnicki, the CEO of KT Tape, a company specializing in kinesiology tape for pain relief and recovery in sports and outdoor activities. They delve into the rebranding process of KT Tape, aiming to expand its target audience beyond top-tier athletes to everyday individuals seeking pain relief and recovery support. Jessica shares the company's journey, from understanding their brand's core values to developing a new purpose and identity. They also discuss the concept of "prescriptive influencers," the importance of personalization and protocols in the fitness world, and best practices in managing a diverse workforce and marketing technology. A must-listen for anyone interested in fitness, branding, and consumer insights. ========================== https://www.kttape.com/ https://www.wrkout.com/ 
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Jul 25, 2023 • 47min

Jacob Rothman - Perch & Quantifying Strength

Jacob Rothman, a distinguished sportsman from MIT, faced a setback when he suffered a herniated disc during a typical workout session. During his recovery phase, he began contemplating innovative solutions to assist athletes in accurately assessing their workouts in the weight room, ultimately reducing the risk of injuries and enhancing overall performance. Collaborating with two fellow athletes from the campus, they collectively conceived the concept of Perch. This groundbreaking platform utilizes advanced AI technology, integrating 3D cameras and machine learning algorithms, to meticulously track exercise movements. By doing so, it aims to uplift athletes' motivation, ensure their safety, and optimize their performance while engaging in weight training activities. =============== Links: https://www.wrkout.com/  https://www.madabolic.com/  https://www.perch.fit/   

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