In this episode, Eric Malzone and Rick Mayo discuss the state of the fitness industry, highlighting the growth of Rick's fitness concept, Alloy, with a focus on franchising. They emphasize the advantages of catering to a specific personal training avatar, the 45 to 65 age group, and the benefits of intimate customer relationships. They touch upon the challenges and realities of entering the franchise business, noting that franchising is not a guaranteed path to quick success. They also discuss the evolving trends in the fitness industry, emphasizing the importance of a brand's promise and the role of technology in enhancing the human-to-human experience. 

LINKS:

https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024

https://www.wrkout.com/