Future of Fitness

In this episode, Eric Malzone and Rick Mayo discuss the state of the fitness industry, highlighting the growth of Rick's fitness concept, Alloy, with a focus on franchising. They emphasize the advantages of catering to a specific personal training avatar, the 45 to 65 age group, and the benefits of intimate customer relationships. They touch upon the challenges and realities of entering the franchise business, noting that franchising is not a guaranteed path to quick success. They also discuss the evolving trends in the fitness industry, emphasizing the importance of a brand's promise and the role of technology in enhancing the human-to-human experience.    LINKS:   https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024 https://www.wrkout.com/ 

In this episode, host Eric Malzone welcomes Kamal Obbad, co-founder of Nebula Genomics, to explore the fascinating world of genetic testing and personalized genomics. Kamal shares insights into Nebula Genomics' mission to make whole genome sequencing more accessible and affordable for consumers, offering tools for exploring their DNA. They discuss the various applications of genetic testing, the importance of actionable genetic information, and the potential impact of AI in data interpretation and counseling. Kamal also delves into the future possibilities of gene editing and its potential implications for human longevity. Join them for an enlightening conversation on the cutting-edge developments in genomics and personalized healthcare.   Links: https://nebula.org/whole-genome-sequencing-dna-test/ https://www.wrkout.com/ 

In this episode, Kory Angelin, President of The DRIPBar, takes us on a captivating journey through the fitness industry and shares valuable insights on crafting an exceptional customer experience. He underscores the pivotal role of genuine conversations and storytelling in building trust and connections with customers. Kory's wisdom resonates throughout the episode as he discusses the power of that initial interaction, the essence of asking the right questions, and the art of making the customer the hero of their own wellness journey. From discussing the cost and flexibility of DRIPBar franchises to the evolving landscape of fitness and wellness, Kory's passion for personalized wellness shines through, inviting listeners to explore a holistic approach to well-being that combines fitness, nutrition, and the innovative benefits of IV drip therapy. Tune in to discover how Kory's expertise is transforming the wellness industry.   LINKS:   https://www.thedripbar.com/  https://www.wrkout.com/ 

In this episode, host Eric Malzone is joined by the brilliant Dr. Florence Comite, a pioneer in the realm of reversing aging and precision medicine. Dr. Comite delves into the world of personalized health, shedding light on the innovative use of continuous glucose monitoring and blood biomarkers to determine one's biological age. She emphasizes the importance of VO2 max testing in tracking health progress and unveils personalized interventions. Notably, she reveals the accessibility of VO2 max testing through wearables like the Apple Watch. Dr. Comite also introduces her groundbreaking project, Groq Health, an app designed to offer tailored health insights and interventions. Her vision is to extend human lifespans well beyond 100 years through precision medicine and proactive health optimization.  LINKS: https://comitemd.com/ https://www.wrkout.com/ 

In this episode, Eric Malzone hosts Andrew Sugerman, the CEO of Centr, a holistic wellness platform. They explore Centr's mission to democratize wellness and make it accessible to all, encompassing fitness, nutrition, and mental health. Andrew discusses the importance of mental fitness alongside physical health and the significance of building a supportive community within the wellness journey. They touch on technology's challenges in isolating and connecting people and hint at Centr's plans for real-world, in-person experiences. Andrew also delves into the role of AI in the wellness industry and distinguishes genuine AI applications from the noise. The conversation reveals Centr's commitment to creating a holistic wellness ecosystem and invites potential partners to join their mission. The episode concludes by directing listeners to explore Centr through its website and mobile apps for comprehensive wellness journeys.   LINKS:  https://centr.com/ https://www.wrkout.com/   

In this episode, Dr. Jason Wersland delves into the remarkable growth and evolution of TheraBody over the last 19 months. The conversation covers a spectrum of topics, from TheraBody's journey in the wellness and recovery industry to the exciting new product releases in the F series – the "Relief," the "Sense," and the "Pro Plus." Dr. Wersland shares insightful details about each product's unique features and pricing, making them accessible to a broad audience. He emphasizes the importance of biometric monitoring, meditation, and the mind-body connection in the evolving wellness landscape, underscoring how these factors have influenced TheraBody's innovation. Furthermore, the discussion touches upon the unexpected foray into the beauty industry, the growth of TheraBody's reset centers, and strategic expansion plans. Dr. Wersland's engaging insights provide a glimpse into TheraBody's mission to democratize wellness and recovery solutions and adapt to the changing needs of consumers and market dynamics, all while fostering a deeper connection with their audience through user testimonials.   LINKS:   https://www.wrkout.com/ 

In this podcast episode, Eric Malzone engages in a conversation with David Van Daff, the Director of Global Industry Development for NASM, at a fitness trade show in Los Angeles. They delve into the evolution of the fitness industry, with a particular focus on health clubs. David reflects on how health clubs have changed over the past 27 years, shifting from a traditional fitness equipment-centered approach to a more diversified landscape that includes boutique studios, budget-friendly gyms, luxury brands, and home fitness solutions. They discuss the importance of convenience, accountability, community, and social interaction in shaping consumer choices within the fitness industry. Overall, the conversation highlights how the fitness industry has adapted to cater to diverse consumer preferences and needs, emphasizing the role of community and ongoing education for fitness professionals.   LINKS: CONNECT with David https://www.wrkout.com/  https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024   

In this episode, Eric Malzone engages in a compelling conversation with William Coker, diving into the future of the fitness industry and the groundbreaking launch of the "Fibr" app. Coker, drawing from his extensive experience in the fitness realm and military service, sheds light on the prevalent staffing challenges faced by fitness organizations. He emphasizes that the industry doesn't suffer from a lack of fitness professionals but rather grapples with recruitment and attraction issues. Coker unveils Fibr's innovative approach, offering a trifecta of solutions: streamlined staffing services, a community-building app catering to fitness professionals, and comprehensive business development support. The long-term vision of Fibr is to revolutionize the fitness industry by connecting individuals and fitness businesses, making it more accessible and adaptable to evolving career paths. Tune in to discover how Fibr is transforming the fitness landscape.   LINKS:   https://www.info.fibr.fit/ https://www.wrkout.com/  https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024   

In this podcast episode, Garrett Marshall discusses the rapidly evolving landscape of digital fitness and its impact on the fitness industry. He shares insights into the challenges faced by fitness operators in terms of unit-level economics and explores opportunities for integrating digital fitness into business models. Garrett also unveils an exciting partnership with Meta (formerly Facebook) to launch Xponential+ VR, a cutting-edge augmented reality fitness experience. This innovation leverages Meta's Quest 3 device, offering mixed reality capabilities and enhanced depth perception, with the goal of making VR fitness more accessible and engaging for a broader audience. Additionally, Garrett delves into the role of artificial intelligence in precision fitness and its potential to provide personalized guidance and recommendations. He emphasizes the transformative power of technology in enhancing fitness experiences and addresses the evolving landscape of the fitness industry.   Links: https://www.wrkout.com/  https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024  https://www.xponential.plus/ 

In this podcast episode, Eric Malzone and Jack Thomas discuss the fitness industry in Asia. They reflect on past interviews, explore the impact of the pandemic on Asian fitness, and highlight trends from the Fit Summit. They introduced "The Fit Guide," an initiative evaluating fitness studios and promoting transparency. The conversation emphasizes customer feedback's importance, low-cost improvements, and personalized service. Jack reveals The Fit Guide's expansion plans, making it a concise yet informative episode about the Asian fitness scene and efforts to enhance it. Links: https://www.wrkout.com/  https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024