Future of Fitness

In this podcast, Eric Malzone and Jim Crowell delve into the 2023 fitness landscape, discussing key trends, winners, and challenges. Jim shares valuable insights on franchising, technology integration, and the growing wellness sector, spotlighting intelligent products and infrastructure from companies like MOVR, Asensei, and Rook. Emphasizing user experience, Jim predicts industry leaders will align with consumer needs. They discuss concerns about franchising stability and explores the distinctions in wellness approaches. Tune in to this episode for a deep understanding of fitness industry dynamics, emphasizing the importance of consumer understanding, robust infrastructure, and differentiation in diverse business models. =========================== LINKS: https://www.podcastcollective.io/  

In this episode, join Eric Malzone and Yoav Susz as they dive into a fascinating conversation about the game-changing role of artificial intelligence (AI) in the health industry. Yoav shares his journey and the growth story of VI, a company dedicated to bringing enterprise AI to health. They chat about the core focuses at VI: making customer acquisition more efficient, supercharging member engagement, and streamlining operations through smart AI applications. The discussion is peppered with real-world examples, showcasing collaborations with Healthcare, Wellness and top Fitness brands. These stories illustrate the profound impact AI can have on both health outcomes and the success of health-related businesses. If you're curious about the fusion of technology and health and want to understand how AI can personalize engagement and interventions, this episode is a must-listen.   LINKS:   https://www.podcastcollective.io/ https://www.wrkout.com/ https://www.vi.co/ 

In this episode, Eric Malzone engages in a compelling conversation with Jack Daly, the CEO of TRX, exploring the multifaceted realm of TRX, fitness, and business. Jack unfolds his remarkable journey to TRX, delving into his background, Navy SEAL Foundation involvement, and transitioning from private equity to a focus on health, wellness, and happiness. As the discussion unfolds, Jack passionately emphasizes TRX's iconic status in the fitness industry, spotlighting its premium products, world-class brand, and a global community of over 300,000 certified trainers. They dive into TRX's dynamic leadership team, opportunities for improvement, and the evolution of the TRX app. From educational programs to the future landscape of fitness education, Jack reflects on industry shifts, hinting at transformative innovations and the importance of collaboration.   LINKS:   https://www.podcastcollective.io/ https://www.wrkout.com/    

In this insightful podcast episode hosted by Eric Malzone, Jim Barr, CEO of Bowflex Inc., provides a comprehensive update on the fitness industry's current landscape. Jim discusses the substantial shift towards home fitness, citing that 86 percent of Americans now work out at home, and navigates through the challenges and opportunities in this dynamic market. The conversation delves into Bowflex's rebranding efforts, the significance of connected fitness experiences, and the innovative approaches to product development. Jim emphasizes the importance of understanding consumer behavior and building emotional connections with the brand, offering valuable insights into the future of home fitness equipment and the evolving trends in adaptive fitness.   LINKS:   https://corporate.bowflex.com https://www.wrkout.com/ 

Troy Taylor, an expert in sports science and a key player in Tonal's performance innovation department, talks about the evolution of fitness technology, the power of data in shaping Tonal's growth, and the potential of machine learning and AI in fitness coaching. They also discuss Tonal's role in personal training, the challenges of the fitness industry, and trends in women's strength training and active aging.

In this podcast episode, Eric Malzone talks with Udaiyan Jatar (UJ) about Tecton, a brand that focuses on ketone products. They discuss how Tecton is growing its brand by initially targeting early adopters, influencers, and athletes before reaching a larger audience. UJ explains how the brand is dedicated to educating people about the science of ketones through various content-creation efforts. The podcast also covers Tecton's strategy, including forming partnerships with fitness facilities and health professionals, and the brand's future vision. If you're interested in learning about ketones and how a brand is working to change behavior, check out this episode!   LINKS: https://tectonlife.com/ https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024 https://www.wrkout.com/ 

In this podcast episode, Eric Malzone interviews Matthew Maruca, the founder and CEO of Ra Optics, delving into his remarkable journey from overcoming health issues in high school to establishing a successful business in blue light protection eyewear at the age of 18. Maruca shares pivotal moments, from a transformative foreign exchange program to the influence of startup literature on Ra Optics' development. They also talk about the challenges and unique aspects of blue light protection eyewear, distinguishing it from mainstream clear lens options. They also highlight Ra Optics' efforts to educate consumers about effective blue light blocking, citing positive feedback and collaborations. They discuss insights into the broader impact of their work, emphasizing the interconnectedness of mindset, mental well-being, and lifestyle choices in the realm of overall health and wellness.    LINKS: https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024 https://www.wrkout.com/ 

In this podcast episode, Eric Malzone, Juliet Starrett, and Alex Alimanestianu dissect recent earnings reports from fitness industry giants like Peloton, Lifetime, and Planet Fitness. Alex delves into the unexpected CEO departure drama at Planet Fitness and the subsequent stock rebound. The conversation shifts to concerns about Lifetime's stock decline post-IPO, followed by a detailed exploration of Peloton's journey through different eras and its current challenges, including what's perceived as an identity crisis. Critiques of Peloton's initiatives and a broader discussion on the fitness industry's potential to embrace the emerging longevity trend add depth to the conversation. They wrap up with a thoughtful review of Peter Attia's book, "Outlive," highlighting its impact on reshaping the health and longevity narrative in the industry. This episode offers a nuanced and comprehensive exploration of recent industry happenings, making it a must-listen for fitness enthusiasts and industry professionals.   ---------   LINKS: https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024 https://www.wrkout.com/ 

In this episode, Eric Malzone chats with Ian Mullane, the founder of Keepme, about how artificial intelligence (AI) is changing the fitness game. They discuss Keepme's success in using AI to keep gym members engaged and improve sales. Ian breaks down the power of AI, from predicting member actions to creating personalized content. The conversation highlights the importance of data and how AI helps gym operators make smart decisions. They also explore real-world uses, like crafting tailored content and enhancing fitness campaigns. Tune in for a peek into the future where wearables play a big role in shaping the fitness world! --- LINKS: https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024 https://www.wrkout.com/ 

In this episode, Eric Malzone and Rick Mayo discuss the state of the fitness industry, highlighting the growth of Rick's fitness concept, Alloy, with a focus on franchising. They emphasize the advantages of catering to a specific personal training avatar, the 45 to 65 age group, and the benefits of intimate customer relationships. They touch upon the challenges and realities of entering the franchise business, noting that franchising is not a guaranteed path to quick success. They also discuss the evolving trends in the fitness industry, emphasizing the importance of a brand's promise and the role of technology in enhancing the human-to-human experience.    LINKS:   https://connectedhealthandfitness.com/events/connected-health-fitness-summit-2024 https://www.wrkout.com/