

How to be a CEO
Evening Standard
The Evening Standard invites you to join us in conversation with some of the most influential people in the world’s best city for business.‘How to be a CEO’ gives you exclusive access to leading business people who will give you their tips on how to get to the top and stay there.Networking is the key to creating a successful start-up, and once you’re up and running it’s essential to keeping your SME afloat.Join us fornightly on Monday mornings for a brand new episode. Hosted on Acast. See acast.com/privacy for more information.
Episodes
Mentioned books

Dec 5, 2022 • 23min
Making a global impact, with DAZN's Joe Markowski
Sports streamer DAZN's North America CEO Joe Markowski joins us to talk about the origins of the company from a few bullet points on a page to a global presence in over 200 markets.In this episode we talk about: How to establish yourself as a major player on day one Inside the negotiations to secure huge sporting rights The value of being a first mover in an emerging market Advice on global marketing Why successful companies have their own personality The impact YouTube influencers like KSI are having on the growth of fight sports How rights to women’s sports are rocketing in value How to pronounce DAZN For more news, analysis and interviews go to standard.co.uk/business or pick up the Evening Standard newspaper. Hosted on Acast. See acast.com/privacy for more information.

Nov 28, 2022 • 19min
Juro's Richard Mabey: The benefits of speeding up contracts
Richard Mabey quit his job as a lawyer to pursue his mission to make contracts quicker and easier to make, alter and sign.In 2016 he launched Juro, a contract automation platform designed for lawyers and businesses, which could replace emails, programmes such as Microsoft Word and Excel, and cloud-based storage.Last year the business processed 500,000 contracts, and Richard is aiming to make Juro the default contracts platform world-wide.In this episode we talk about:How everyone can benefit from quicker contractsRichard's journey from lawyer to CEODo established companies need more convincing about new tech solutions?The challenges of selling new systemsThe use of AI and natural language processingDoes new tech like Juro lead to job cuts?The importance of information securityHead to standard.co.uk/business for more interviews, news, analysis and features, or pick up the Evening Standard newspaper. Hosted on Acast. See acast.com/privacy for more information.

Nov 21, 2022 • 21min
Gymshark's Ben Francis: Creating a global brand
Gymshark started in Ben Francis’s parents' garage in the Midlands, with lessons from his gran on how to sew.Ten years on, the fitness apparel company’s a global business valued at one and a quarter billion pounds and has just opened its first IRL store on London's Regent Street.In this episode we talk about:Why Gymshark's "a story of failure"The power of leading from your gut The test and learn mentality Why he didn't take a salary for two yearsThe value of hustlingWhat they're doing to make their Regent Street store a unique retail experienceThe philosophy of "community, conditioning and retail "Head to standard.co.uk/business for more interviews, news, analysis and features, or pick up the Evening Standard newspaper. Hosted on Acast. See acast.com/privacy for more information.

Nov 14, 2022 • 25min
Monzo’s TS Anil on running a bank during a financial crisis
TS Anil is the CEO of Monzo, one of the neobanks taking on the established players in the financial sector. It’s grown to have around 6 million customers, but now faces new challenges as the UK wades through a cost-of-living crisis, and recession looms. In this episode we talk about:His motivation for taking over as CEO and his drive to reinvent bankingWhy crises separate great companies from the restHow a new CEO has to adapt to the company they’re stepping intoThe walks in the park that led to big strategic decisions during the pandemicThe prejudice he faced as an Indian businessmanWhat makes people think about switching banksThe help Monzo can give to people trying to organise their financesThe prejudice he faced as an Indian businessmanThe global ambition behind Monzo’s future strategyFor all the latest business news, interviews and features, head over to standard.co.uk/business. Or pick up the Evening Standard newspaper. Hosted on Acast. See acast.com/privacy for more information.

Nov 7, 2022 • 27min
How to use LinkedIn with VP Josh Graff
Josh Graff is Linkedin's MD for EMEA and LATAM. He joined the company 11 years ago, and has seen it evolve into one of the biggest, and most influential platforms in the world.In this episode we talk about: What is the perfect LinkedIn profile? How the site's changed over the last decade The work they're doing to be "an equaliser" for opportunity regardless of background Why, as a member of the LGBT+ community, Josh felt he “didn’t belong” in business How coming out “made work a Hell of a lot more fun” How LinkedIn users changed their thinking during the lockdown. Can posting job salaries on vacancies make a difference?What’s next for LinkedIn What’s the definition of happiness?Head to standard.co.uk/business for the latest news, interviews and analysis, or pick up the Evening Standard newspaper.New episodes of How to be a CEO drop first thing every Monday morning. Hosted on Acast. See acast.com/privacy for more information.

Oct 31, 2022 • 24min
Web Summit’s Paddy Cosgrave on how to do a live event
Paddy Cosgrave is the co-founder and CEO of Web Summit, one of the biggest live events in the world with more than 70,000 people attending in Lisbon.This episode contains explicit language.In this show we talk about:How Web Summit “stared business death in the face” during lockdownThe problem's Elon Musk caused when he appeared thereWhat happened when Bono took tech CEOs out on a Dublin pub tourHow they got Twitter founder Jack Dorsey to appear at one of their early summitsWhy you have to have naysayers telling you “you’re an idiot”What to do if you’ve been given the “live events” brief in your companyFor more interviews, news and analysis pick up the Evening Standard newspaper or head over to standard.co.uk/business. Hosted on Acast. See acast.com/privacy for more information.

Oct 24, 2022 • 27min
Energy drink Tenzing's CEO Huib van Bockel
Huib van Bockel is the CEO and founder of the energy drink company Tenzing.Formerly head of marketing at Red Bull he’s taken his company from start-up to significant player while maintaining a commitment to environmental protections. But it has not been easy.In this episode we talk about: Why he left Red Bull to start his own energy drink company The ancient Tibetan tea that inspired Tenzing What happened when met the family of Everest explorer Tenzing Norgay How to create your own category in an existing industry Why his first marketing spend was installing bins in Nepal Should legislation force companies to improve their environmental impact? Why he doesn’t like a hierarchical company structure Why he cried after his unusual first pitch to Selfridges appeared to fail For more news, interviews and analysis, pick up the Evening Standard newspaper, or head to standard.co.uk/business Hosted on Acast. See acast.com/privacy for more information.

Oct 17, 2022 • 25min
Unbound’s CEO: “publishing hasn’t changed since the Middle Ages”
Wil Harris is the CEO of Unbound, a digital publisher with ambitions to disrupt an industry he says is almost unchanged in hundreds of years.Unbound uses a crowdfunding model to finance the publication of books.In this episode we talk about: Why Publishing is “ripe for disruption” The risks of running a disruptive player against legacy giants The benefits of crowd-funding How Unbound’s encouraging wider diversity in authors How they’re encouraging big name writers to work with them The internet was built for niche communities, and how to appeal to them His career from starting one of the world’s first YouTube production companies to books For more news, interviews and analysis got to standard.co.uk/business or pick up the Evening Standard newspaper. Hosted on Acast. See acast.com/privacy for more information.

Oct 10, 2022 • 26min
Sir John Hegarty: Advertising in a Digital Age
Sir John Hegarty is an iconic figure in advertising. His career goes back to the 'Mad Men' era of the 1960s and triumphs include his creation of the "Vorsprung Durch Technik" line for Audi. He's also the co-founder of The Garage Soho, an early stage investor and brand builder. In this episode we talk about: The challenges of marketing in an ad-skipping eraWhy start-ups should create a movement, not a companyThe evolution of the advertising industry from the 60s to todayHow technology unleashes creativity, but why a good idea always worksAudi's first reaction to "Vorsprung Durch Technic" How to apply for investment by the Garage SohoFor more interviews, news and analysis pick up the Evening Standard newspaper or head to standard.co.uk/business Hosted on Acast. See acast.com/privacy for more information.

Oct 3, 2022 • 23min
Dragons' Den's Sarah Willingham: Starting a hospitality company in lockdown
Sarah Willingham is the founder and CEO of Nightcap, a company with the aim "to build Britain's biggest bar group". The former Dragon's Den star set it up in 2020, when the country was in lockdown, and describes how her broker asked if she'd "gone mad". In this episode we talk about:•Why opening in the pandemic was the right time •How brilliant people will “fill up brain space for you” to concentrate on your business•The difference between a “career path” and a “life path”•What is the “Cocktail Test”? •How Nightcap’s using a major investment to take advantage of rent prices •Why the “fun element” of being a CEO has to be important•How the hospitality industry “positively impacted” people’s health after the lockdownFind us on Twitter #HowToBeACEOFor more business news, interviews and analysis pick up the Evening Standard newspaper, or go to standard.co.uk/business Hosted on Acast. See acast.com/privacy for more information.