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How to be a CEO

Unbound’s CEO: “publishing hasn’t changed since the Middle Ages”

Oct 17, 2022
25:16

Wil Harris is the CEO of Unbound, a digital publisher with ambitions to disrupt an industry he says is almost unchanged in hundreds of years.


Unbound uses a crowdfunding model to finance the publication of books.


In this episode we talk about: 


  • Why Publishing is “ripe for disruption” 
  • The risks of running a disruptive player against legacy giants 
  • The benefits of crowd-funding 
  • How Unbound’s encouraging wider diversity in authors 
  • How they’re encouraging big name writers to work with them 
  • The internet was built for niche communities, and how to appeal to them 
  • His career from starting one of the world’s first YouTube production companies to books 


For more news, interviews and analysis got to standard.co.uk/business or pick up the Evening Standard newspaper. 



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