Web Summit’s Paddy Cosgrave on how to do a live event

Paddy Cosgrave is the co-founder and CEO of Web Summit, one of the biggest live events in the world with more than 70,000 people attending in Lisbon.

This episode contains explicit language.

In this show we talk about:

• How Web Summit “stared business death in the face” during lockdown
• The problem's Elon Musk caused when he appeared there
• What happened when Bono took tech CEOs out on a Dublin pub tour
• How they got Twitter founder Jack Dorsey to appear at one of their early summits
• Why you have to have naysayers telling you “you’re an idiot”
• What to do if you’ve been given the “live events” brief in your company

For more interviews, news and analysis pick up the Evening Standard newspaper or head over to standard.co.uk/business.

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