The Freedom Formula Podcast: Achieving Financial, Location and Time Freedom

In this episode Neel and sits down with Omar Santana, President of Launch27, a SaaS for cleaning companies. Neel and Omar talk about: - the concerns that any customer has for a SaaS when a private equity group comes in (as happened to Launch27 in 2019) - how many of the solutions in the cleaning company space are similar and why that makes switching even more difficult than normal (no feature to encourage you to jump) - what new features Omar and the team are working on rolling out Omar was also kind enough to give us his email address (omars@launch27.com) as the fastest way to get a hold of him. If you want to start your own MaidThis Franchise in your market & skip years of trial-and-error, go to ⁠www.maidthisfranchise.com⁠ If you want a foundations do-it-yourself course on how to start your own remote local business model, check out ⁠blueprint.beremotelocal.com⁠

As Neel looks back on previous years, he knows he's spent too much time focusing on the "scaling" aspect of marketing. In this episode, he goes the other way, talking about marketing that doesn't scale, but delivers big results, including: - Apartment Complex Infiltration: just as stealth as it sounds, but is all about quietly building relationships - Neighborhood Blitz - Networking groups, i.e. becoming the "go-to" among a group of fellow business owners Neel notes that this kind of non-scalable marketing can win against the lazy paid marketing that he favored in years past but is now more crowded than ever. If you want to start your own MaidThis Franchise in your market & skip years of trial-and-error, go to www.maidthisfranchise.com If you want a foundations do-it-yourself course on how to start your own remote local business model, check out blueprint.beremotelocal.com

In this episode Neel and sits down with Kriss Bergethon, known as the "Car Wash Guy" on Twitter. Interestingly, while Kriss is known for car washes, it's actually a side hustle for him. He's full time in the supplements and natural medicine space. Neel and Kriss discuss: - how trying to get in on the self-storage craze led to buying his first car wash - the major tax benefits that a car wash can offer, including Kriss' first refund in more than a decade - why banks love car washes and why they are a great avenue of investment for your business earnings If you enjoy this episode, you can get the full course on how to find and run your first car wash at Tax Free Cash Cow. If you want to start your own MaidThis Franchise in your market & skip years of trial-and-error, go to ⁠www.maidthisfranchise.com⁠ If you want a foundations do-it-yourself course on how to start your own remote local business model, check out ⁠blueprint.beremotelocal.com⁠

In this episode Neel and sits down with Stephen Heiner, who moved to France ten years ago after selling a business. Stephen worked hard to build a dream life, and recently gave all of it up to move to become a volunteer at a religious house. Neel and Stephen discuss: - his path to France and what he did when he arrived - the importance of asking yourself what it is you want at the end of the rainbow - always being ready to re-evaluate where you are, never accepting that you have "arrived" If you enjoy this episode, you can also catch Stephen reviewing books on his YouTube channel. If you want to start your own MaidThis Franchise in your market & skip years of trial-and-error, go to ⁠www.maidthisfranchise.com⁠ If you want a foundations do-it-yourself course on how to start your own remote local business model, check out ⁠blueprint.beremotelocal.com⁠

In this episode Neel and sits down with Andy Agrawal of Weekend Maids, who is also part of the CCDRA (California Coalition of Domestic Referral Agencies). Andy has been running the company for the last 15 years, but it's a family business that has been around for 36 years. Neel and Patrick discuss the importance of compliance, particularly in regards to cleaning companies and properly classifying themselves as referral agencies rather than employers. Among other things, they talk about: - the importance of a solid contract with your service providers and why you don't just want to pull a form off Legalzoom - why separate bank accounts for operations and for collecting fees and paying contractors is crucial in the eyes of the IRS - the rights of contractors, which includes the ability to decline work you offer them or to renegotiate directly when they arrive on the job You'll also hear about the reality of fines and audits and why these matters have to be taken seriously for anyone who wants to stay in business long-term. If you want to start your own MaidThis Franchise in your market & skip years of trial-and-error, go to ⁠www.maidthisfranchise.com⁠ If you want a foundations do-it-yourself course on how to start your own remote local business model, check out ⁠blueprint.beremotelocal.com⁠

In this episode Neel sits down with Sean O'Dowd of The O'Dowd Group. Sean was just looking to pay off the loan he took out to buy an engagement ring for his then-fiancee when he decided to consult on the side. His very first gig was through Upwork and involved proofreading an email for $30. Neel and Sean discuss: - how having a Wharton degree may have helped him land some clients, but how easily his mom, who was a simple librarian without that elite college pedigree, was able to land a $30k consulting gig with his help - what sort of income you can hope to attain as a one-person shop - platforms like Catalant and Uncommon Elite that have helped to power Sean's growth If you want to start your own MaidThis Franchise in your market & skip years of trial-and-error, go to ⁠www.maidthisfranchise.com⁠ If you want a foundations do-it-yourself course on how to start your own remote local business model, check out ⁠blueprint.beremotelocal.com⁠

Neel recently had to interview a number of SEO vendors in preparation for making a change, and felt like he became a bit of an expert in thinking through what agencies can and should provide for you. Neel talks about what you can expect to pay for decent SEO service ($750-$1500 depending on quality) as well as: - Map Pack ranking and the importance of reviews that mention your key words - The importance (and limits) of blogs - The difference between on-page and technical SEO and why you need both Neel also talks about link building and why it is a key part of an overall SEO strategy. If you want to start your own MaidThis Franchise in your market & skip years of trial-and-error, go to www.maidthisfranchise.com If you want a foundations do-it-yourself course on how to start your own remote local business model, check out blueprint.beremotelocal.com

As part of his ongoing coaching call series, Neel chats with Dan Kats of Shorely Clean who is building his cleaning business as a side hustle and is looking to grow it quickly but sustainably. Neel offers helpful answers to Dan's questions, including: - The importance of hiring that first employee to help you as soon as possible - The inbound sales conversion rates he expects from his team - The importance of "extending your season" to combat seasonality - Different ways of dealing with add-on services requested by customers. If you want to start your own MaidThis Franchise in your market & skip years of trial-and-error, go to www.maidthisfranchise.com If you want a foundations do-it-yourself course on how to start your own remote local business model, check out blueprint.beremotelocal.com

In this episode Neel and sits down with Dan Blaker, a MaidThis franchisee in the Myrtle Beach market. ⁠ It's been just under two years that Dan has been a franchisee in the MaidThis system and he looks back on his journey to share: - how MaidThis provided a path for him to quit a 6-day-a-week, 12-hour-a-day job - just how much "remote" he's put into his remote local business. - what a pleasant surprise it has been to get to know fellow business owners You'll also hear Dan talk about the power of door-knocking when you're in your local market and how much franchise systems help you to grow with a safety cushion and framework. If you want to start your own MaidThis Franchise in your market & skip years of trial-and-error, go to ⁠www.maidthisfranchise.com⁠ If you want a foundations do-it-yourself course on how to start your own remote local business model, check out ⁠blueprint.beremotelocal.com⁠

You've heard Neel talk about pros and cons of different marketing tactics over the last six months. This episode brings all of those reflections together in one valuable episode so be ready to take notes on: - What's working and what isn't in the Google LSA space - What to look for when researching PPC advertising to see if it will be worthwhile for your company - The power of community marketing, including the hyper-local neighborhood blitz strategy Neel also talks about Thumbtack, a platform that is really doing well for his franchisees at the moment, as well as non-scalable, but valuable opportunities in BNI and EO. If you want to start your own MaidThis Franchise in your market & skip years of trial-and-error, go to www.maidthisfranchise.com If you want a foundations do-it-yourself course on how to start your own remote local business model, check out blueprint.beremotelocal.com