

The Freedom Formula Podcast: Achieving Financial, Location and Time Freedom
Neel Parekh
Achieving the type of “freedom” you're seeking probably has already been done by someone else. So, why not just reverse-engineer the formula instead of re-inventing the wheel? Neel Parekh, CEO of MaidThis Franchise, interviews people who have already achieved Time, Location, or Financial Freedom and dive into their stories. The common thread: how to live life on your own terms.
Episodes
Mentioned books

May 31, 2023 • 20min
101. Journey to Becoming a Franchisor with Shaina Denny of Dogdrop
In this episode Neel chats with Shaina Denny, Co-Founder and CEO of Dogdrop.
It's a rare discussion with a fellow franchisor, and Neel and Shaina discuss:
- how Dogdrop works and its capitalization on America's obsession with pets and their well-being
- why Shaina decided to use an FSO (franchise sales organization) instead of using an internal resource
- why Neel stopped using Google ads to advertise for franchise leads (he found that social media leads were more qualified)
If you want to start your own MaidThis Franchise in your market & skip years of trial-and-error, go to www.maidthisfranchise.com
If you want a foundations do-it-yourself course on how to start your own remote local business model, check out blueprint.beremotelocal.com

May 24, 2023 • 10min
100. Exiting the Matrix: My 7-Year Travel Journey
It got here even faster than we might have thought, but here is episode #100.
For this special episode, Neel shares a talk that he gave about his travel journey. You'll learn:
- that hunter/gatherer tribes in Africa will tell the same fart jokes you do at home
- the power of a smile and how strangers can help you see who you really are
- how you can opt-out of the American Dream
Neel also shares how he started his journey with fear but ended it with courage powered by serendipity.

May 17, 2023 • 17min
99. Community Marketing Using Facebook Groups with Simone of House Mum Home Services
In this episode Neel and chats with Simone, Founder of House Mum Home Services, based out of Brisbane, Australia.
Simone has a successful business and is so full up with clients she has a waiting list.
But she doesn't even have a website! She's a master at community marketing and was kind enough to share some of her tactics and ideas with us.
Neel and Simone talk about:
- how posting on Facebook to find employees led her to gain customers
- what kind of Facebook groups she joins and how she interacts in them
- how she used a customer survey to expand partnerships and give clients exactly what they were looking for
If you want to start your own MaidThis Franchise in your market & skip years of trial-and-error, go to www.maidthisfranchise.com
If you want a foundations do-it-yourself course on how to start your own remote local business model, check out blueprint.beremotelocal.com

May 9, 2023 • 22min
98. Recruiting Top-Level Remote Talent For Your Local Biz, with Anna from Remotivate
In this episode Neel and sits down with Anna Scherbyna, owner of Remotivate, a company that helps entrepreneurs and business owners hire for executive and management roles.
Neel and Anna discuss:
- what it was for Anna to work in (and build a company in) the remote space in 2017, before it was cool
- why growing companies won't only need one type of ops person, they'll need three, each with different price points
- the crazy discrepancy at the moment between employers on LI offering remote jobs (13%) and the employees on LI looking for remote jobs (53%)
You'll also hear Anna's perspective on geographies, including her rule of thumb that for higher level managers, you need to look further west when you are outside of the North American geo.
If you want to start your own MaidThis Franchise in your market & skip years of trial-and-error, go to www.maidthisfranchise.com
If you want a foundations do-it-yourself course on how to start your own remote local business model, check out blueprint.beremotelocal.com

Apr 26, 2023 • 23min
97. Early 2023 State of the Union for Remote Local Businesses, with Johnny & Sergio
In this episode Neel and sits down with Johnny Robinson and Sergio Silesky for a quarterly roundup of what they are seeing in the Remote Local space. Topics covered include:
- the effectiveness of Google LSA, both now and in the long term, along with some strategies that can help lift your performance if you're lagging
- the "Grand Opening Method" which is about continuing to build a solid lead funnel over time using community marketing
- Neel and Sergio's thoughts on keeping your hiring funnel as full as possible.
If you want to start your own MaidThis Franchise in your market & skip years of trial-and-error, go to www.maidthisfranchise.com
If you want a foundations do-it-yourself course on how to start your own remote local business model, check out blueprint.beremotelocal.com

Apr 19, 2023 • 17min
96. Coaching Call Series: The Power of Niching Down, with Austin of Dalmaidtion Cleaning
In another of his coaching series, in which he offers free coaching on a specific problem, Neel chats with Austin, owner of Denver's Dalmaidtion Cleaning, a residential cleaning service with a focus on pet owners.
Neel and Austin discuss:
- Ways to surprise and delight and offer a "6 star service"
- The importance of top-notch cleaners — it is they, more than thank-you notes and gifts, that will retain customers long-term
- Leaning into your niche, in Austin's case, making sure new customers get some pet-oriented incentives early on
If you want to start your own MaidThis Franchise in your market & skip years of trial-and-error, go to www.maidthisfranchise.com
If you want a foundations do-it-yourself course on how to start your own remote local business model, check out blueprint.beremotelocal.com

Apr 12, 2023 • 20min
95. Little-Known Business Path to a US Visa and Finding the Perfect Franchise Brand, with Patrick Findaro
In this episode Neel and sits down with Patrick Findaro, author of How to Buy a Franchise: Employee to Entrepreneur in 12 Weeks and owner at VettedBiz.com
Patrick hosts a podcast, Franchise Findings, in which he talks about all things related to franchises, including conversations with new and experienced business owners as well as overall reports on industry trends.
Neel and Patrick discuss:
- a little known visa classification that Patrick didn't find out about for some time that offers non-citizen entrepreneurs a path to residence in the US
- what sort of people buy franchises, including what kind of incomes they already have and are expecting
- how Patrick was able to write a book in 90 days (hint: he used information he had on hand already)
If you enjoy this episode, you can get even more from Patrick on his YouTube channel.
If you want to start your own MaidThis Franchise in your market & skip years of trial-and-error, go to www.maidthisfranchise.com
If you want a foundations do-it-yourself course on how to start your own remote local business model, check out blueprint.beremotelocal.com

Apr 5, 2023 • 18min
94. Coaching Call Series: When to Expand to a Second City
In this first of a new series in which he offers free coaching on a specific problem, Neel chats with Gordon, a new cleaning services business owner (https://chloescleaningcompany.com), about why he decided to start franchising.
Gordon was also interested in expanding to a new city, and Neel drilled down to ask:
- What was the endgame for expansion?
- Why did Gordon think expanding was a good strategy?
He then went on to give some tips on KPIs that all cleaning services should be checking every week, like
- Total number of cleanings, average ticket price, phone inquiries, conversion rate, etc.
If you want to start your own MaidThis Franchise in your market & skip years of trial-and-error, go to www.maidthisfranchise.com
If you want a foundations do-it-yourself course on how to start your own remote local business model, check out blueprint.beremotelocal.com

Mar 29, 2023 • 8min
93. Neighborhood Blitz: HYPER Target Neighborhoods and Crush Local Marketing
As the simple days of "turn on LSA and watch the leads roll in" seems to recede into the distance, those willing to put in the work on community marketing are going to win.
Neel shares some tactics he's employed to success, allowing you to get brand visibility and cash in on people in the neighborhood who need your services, including:
- EDDM, a USPS postcard service allowing you to blanket a community
- Yard signs, an easy way to get visibility over a weekend
- Doorhangers, one more opportunity for people to see your brand
Neel also talks about the specific things you should say on your postcards and yard signs, helping you to win leads based on different needs.

Mar 22, 2023 • 6min
92. Prepare Now for the Next Season In Your Business
In another installment of "fighting traffic by dropping knowledge" Neel shares some thoughts on how to deal with seasonality in your business, whether that's a season of the year or a financial season, like a recession.
Neel discusses:
- How the challenge in high season, like summer, is often lack of supply to meet demand, which is why businesses need to be hiring now
- Why you can't count on a recession to make hiring easier: you need to be focused on optimizing your recruiting funnel
While others are fearful, be greedy. Prepare now for the season ahead.