

Relationships Rule
Janice Porter
Imagine that 68% of our clients leave because they feel we don’t care. Then visualize having authentic heart-based retention strategies, proven to minimize client losses, while organically generating a substantial number of loyal clients through referrals.
Catch a glimpse of how Janice opens a conversation by applying her fine-tuned curiosity. Notice how genuinely interested she is in building a relationship with her guests – heart-based business owners and entrepreneurs. In mere minutes, guests generously share their most sweet and powerful retention systems that you can adopt today!
As a seasoned relationship marketing specialist, Janice invites us to listen in weekly, as she reveals how to nurture and build relationships in real-time.
The Relationships Rule podcast’s aim, is to help you naturally ease your networking fears, so you can adopt strategies that amplify your client list, because the facts are, that today, success is built on a foundation of strong relationships. You can relax now, knowing you can activate your relationship marketing plan, by simply tuning in to Relationships Rule each week.
Catch a glimpse of how Janice opens a conversation by applying her fine-tuned curiosity. Notice how genuinely interested she is in building a relationship with her guests – heart-based business owners and entrepreneurs. In mere minutes, guests generously share their most sweet and powerful retention systems that you can adopt today!
As a seasoned relationship marketing specialist, Janice invites us to listen in weekly, as she reveals how to nurture and build relationships in real-time.
The Relationships Rule podcast’s aim, is to help you naturally ease your networking fears, so you can adopt strategies that amplify your client list, because the facts are, that today, success is built on a foundation of strong relationships. You can relax now, knowing you can activate your relationship marketing plan, by simply tuning in to Relationships Rule each week.
Episodes
Mentioned books

Oct 1, 2024 • 36min
Change Your Questions, Change Your Future | RR278
Ever wonder how a psychotherapist becomes a stand-up comic?In this episode, we dive into the fascinating world of Elliot Connie, a psychotherapist, author, podcaster, and founder of Solution Focused Brief Therapy (SFBT). Elliot shares his journey from a tough childhood and a stint in marine biology to discovering his passion for helping others through psychology. He talks about how SFBT flips traditional therapy on its head by focusing on hope and asking the right questions to inspire change, rather than just digging into problems.Elliot opens up about facing pushback from traditional therapists but stuck with his approach because it works. He explains why hope isn’t just a wish—it’s the fuel that drives action and transformation. We also hear about a defining moment in his life when he realized his resilience was his superpower, inspiring him to help others discover their own strengths.He gives us a glimpse into his upcoming book, "Change Your Questions, Change Your Future," which teaches readers how to use powerful questions to reshape their lives. And if that’s not enough, Elliot is also gearing up for his new TV show, set to begin filming in 2025. Plus, we learn about his unexpected journey into stand-up comedy, thanks to a nudge from Tiffany Haddish, proving that you never know where your talents might take you.Join us for an inspiring conversation that’s all about embracing hope, finding your strengths, and daring to be different!Discover:Elliot’s journey from a tough upbringing and marine biology to psychology shows how embracing change can lead to unexpected paths.How Solution Focused Brief Therapy (SFBT) challenges traditional therapy by focusing on hope and asking the right questions to drive positive change.That hope isn’t just wishful thinking; it’s a crucial element that motivates us to take action and overcome challenges.How everyone has a unique superpower; finding it means looking past comparisons and embracing your own strengths.Elliot’s new book, “Change Your Questions, Change Your Future,” teaches how asking the right questions can transform your life.Why stepping out of your comfort zone, like Elliot’s venture into stand-up comedy with Tiffany Haddish’s encouragement, can reveal hidden talents and open new doors.Connect with Elliot:Email: elliott@elliottconnie.com Website: https://elliottconnie.com/Facebook: https://www.facebook.com/elliottspeaks X: https://x.com/ElliottSpeaks Instagram: https://www.instagram.com/elliottspeaks/ LinkedIn: https://www.linkedin.com/in/elliott-connie-852b787/ In appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by taking the3 Card Sampler – you won’t regret it.AND … Don’t forget to connect with me on LinkedIn and be eligible for mycomplimentary LinkedIn profile audit – I do one each month for a luckylistener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1https://www.instagram.com/socjanice/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode andthink that others could benefit from listening, please share it using the socialmedia buttons on this page.Do you have some feedback or questions about this episode? Leave a note inthe comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you cansubscribe to the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us andgreatly appreciated. They help our podcast rank higher on Apple, whichexposes our show to more awesome listeners like you. If you have a minute,please leave an honest review on Apple Podcasts.

Sep 24, 2024 • 38min
Building Better Leaders: A Deep Dive with Kim Ades of Frame of Mind Coaching | RR277
Have you ever felt stuck in your leadership journey, craving a breakthrough but unsure of where to start? I had the incredible opportunity to interview Kim Ades, the founder of Frame of Mind Coaching and co-founder of The Journal That Talks Back. For over 20 years, Kim has been a trailblazer in the realm of leadership coaching, meticulously fine-tuning a unique coaching approach that has changed lives. Her method, involving intensive journaling and weekly coaching calls, offers a deep and transformative experience aimed at addressing feelings of isolation, chronic dissatisfaction, and internal and external friction. Through her work, Kim helps highly driven leaders, executives, and entrepreneurs shift their thinking towards a more fulfilling and impactful life, emphasizing curiosity, intuition, and a robust process/system in coaching.Kim shares poignant stories, including one about a young man battling stage 4 cancer who wanted coaching to secure his mother's financial future. Despite his grim prognosis, Kim's intervention helped him alleviate stress, leading to remarkable achievements like running marathons and climbing Mount Kilimanjaro. This story encapsulates Kim's message: exceptional leaders are resourceful, relentless in challenging their beliefs, and see beyond limits, not bound by competition but creating new opportunities. Kim also touches on her personal and professional journey, from owning a simulation-based assessment company to her current right-brain focus on people and performance. Her insights into hiring great coaches, the importance of personal development, and the role of curiosity—shaped by those around us—offer valuable lessons for anyone looking to enhance their leadership and live a more enriched life. Connect with Kim:Email: kim@frameofmindcaoching.comWebsite: https://www.frameofmindcoaching.comFacebook: https://www.facebook.com/FOMcoaching/Instagram: https://www.instagram.com/frameofmindcoachingLinkedIn: https://www.linkedin.com/in/kimadesYouTube: https://www.youtube.com/channel/UCeeJ8fSIjJNk5e8esyUTraQTikTok: https://www.tiktok.com/@kimadesIn appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by taking the3 Card Sampler – you won’t regret it.AND … Don’t forget to connect with me on LinkedIn and be eligible for mycomplimentary LinkedIn profile audit – I do one each month for a luckylistener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1https://www.instagram.com/socjanice/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode andthink that others could benefit from listening, please share it using the socialmedia buttons on this page.Do you have some feedback or questions about this episode? Leave a note inthe comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you cansubscribe to the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us andgreatly appreciated. They help our podcast rank higher on Apple, whichexposes our show to more awesome listeners like you. If you have a minute,please leave an honest review on Apple Podcasts.

Sep 17, 2024 • 37min
Reinventing Yourself: Candy Motzek’s Approach to Coaching and Personal Development | RR276
Ready to discover the secrets to balancing work and life while reigniting your passion and creativity?Join me for a conversation with Candy Motzek — an author, podcast host, and coach for life coaches. Today, she’s sharing how to stay focused, creative, and present so you can feel recharged and ready for whatever life throws at you. Candy's story is one many of us can relate to: she went from feeling completely burnt out in a high-pressure corporate job to finding real fulfillment as a coach. One of her key tools? Journaling. She’s all about putting pen to paper every day to clear her mind, plan out her next big move, and practise gratitude. It’s a habit that takes commitment, but the rewards are totally worth it.We also dive into the art of staying curious and managing emotions. Candy discusses why self-care is vital, especially for women, and shares how to integrate well-being, physical health, creativity, and even a bit of fun into daily routines. Her approach to coaching blends practical strategies with mindset shifts, helping people gain confidence and clarity to navigate life's transitions.Key Takeaways:The contrast between teaching and coaching roles.Understanding the three scenarios of emotional responses and the importance of not expressing every internal feeling.The need for proper training and the current lack of regulation.The issues of poor leadership and job dissatisfaction in corporate roles.The importance of well-being and prioritizing oneself.The belief that curiosity is innate, can be unlearned, and relearned, crucial for deep connections and learning.Connect with Candy:Email: info@candymotzek.comWebsite: http://stepintosuccessnow.comClaim Your Free Gift: candysfreegift.comInstagram: https://www.instagram.com/candymotzek/Pinterest: https://www.pinterest.ca/stepintosuccessnowLinkedIn: https://www.linkedin.com/in/candy-motzek/Facebook: https://www.facebook.com/CoachCandyMIn appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by taking the3 Card Sampler – you won’t regret it.AND … Don’t forget to connect with me on LinkedIn and be eligible for mycomplimentary LinkedIn profile audit – I do one each month for a luckylistener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1https://www.instagram.com/socjanice/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode andthink that others could benefit from listening, please share it using the socialmedia buttons on this page.Do you have some feedback or questions about this episode? Leave a note inthe comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you cansubscribe to the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us andgreatly appreciated. They help our podcast rank higher on Apple, whichexposes our show to more awesome listeners like you. If you have a minute,please leave an honest review on Apple Podcasts.

Sep 10, 2024 • 35min
Building Stronger Relationships Through Mentoring with Lisa Fain | RR275
How does someone go from being a lawyer to a top mentoring expert?Meet Lisa Fain, CEO of the Center for Mentoring Excellence, who shares her unique journey and how she teamed up with her mom, Dr. Lois Zachary, a trailblazer in mentoring. Together, they’re changing what it means to be a mentor by focusing on cultural awareness and the power of mentoring to transform workplaces. Ever wondered how mentoring is different from coaching or teaching? Lisa breaks it down — real mentoring is about learning together, mutual support, and building strong connections. She clears up some myths and shows how both mentors and mentees learn and grow from the experience. We also dive into different mentoring programs and why having a clear purpose is key to making them work. Plus, Lisa gets personal, sharing how becoming an empty nester opened up new hobbies and adventures for her. Join us to discover:The impact of artificial intelligence on mentoring and the adaptability of organizations to a hybrid workforce.The importance of mentoring in combating loneliness in a remote work environment.How intentionality and focus in both your marriage and business is underscored, with Lisa advising listeners to "keep the main thing as the main thing.The differences between mentors and coaches, noting how paid mentorship can veer into coaching territory.Lisa’s books, "Bridging Difference for Better Mentoring" and "The Mentor's Guide," and their focus on inclusive conversations and practical tools for mentors and mentees.Connect with Lisa and the Center for Mentoring ExcellenceWebsite: https://www.centerformentoring.com/LinkedIn: https://www.linkedin.com/company/center-for-mentoring-excellence/Facebook: https://www.facebook.com/CenterForMentoringExcellence/Instagram: https://www.instagram.com/lzfain/YouTube: https://www.youtube.com/channel/UCYwzO0SPx7Si4dH91hTrGKQ/featuredIn appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by taking the3 Card Sampler – you won’t regret it.AND … Don’t forget to connect with me on LinkedIn and be eligible for mycomplimentary LinkedIn profile audit – I do one each month for a luckylistener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1https://www.instagram.com/socjanice/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode andthink that others could benefit from listening, please share it using the socialmedia buttons on this page.Do you have some feedback or questions about this episode? Leave a note inthe comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you cansubscribe to the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us andgreatly appreciated. They help our podcast rank higher on Apple, whichexposes our show to more awesome listeners like you. If you have a minute,please leave an honest review on Apple Podcasts.

Sep 3, 2024 • 42min
Standing Out and Finding Your Voice – with Trish Springsteen | RR274
In this episode, we explore the journey of standing out in a crowded marketplace by finding and embracing your unique voice. My guest, Trish Springsteen, shares personal experiences and practical strategies, including two compelling, life-changing moments about overcoming challenges that helped her carve out her distinct identity in her industry. We explore Trish’s journey as an introvert and how she has embraced her uniqueness, from her love for purple and unicorns to launching the Purple Unicorn Academy.This conversation delves into the importance of authenticity, the power of storytelling, and how to navigate the challenges of staying true to yourself while meeting the demands of your audience. In this episode you will learn:To understand the significance of discovering and cultivating your unique voice in business.Practical strategies for standing out in a crowded marketplace.The role of storytelling in building a strong, authentic brand.insights into balancing authenticity with audience expectations.The benefits of staying true to your values while adapting to change.Connect with Trish: trish@trischel.com.auWebsite: www.trishspringsteen.comFacebook pages:www.facebook.com/Trischelwww.facebook.com/trishspringsteenspeakingwww.facebook.com/WorkShopsforWomenLinkedIn: Trish- au.linkedin.com/in/trishspringsteenTrischel - http://www.linkedin.com/company/trischelInstagram: https://www.instagram.com/trishspringsteen/In appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by taking the3 Card Sampler – you won’t regret it.AND … Don’t forget to connect with me on LinkedIn and be eligible for mycomplimentary LinkedIn profile audit – I do one each month for a luckylistener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1https://www.instagram.com/socjanice/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode andthink that others could benefit from listening, please share it using the socialmedia buttons on this page.Do you have some feedback or questions about this episode? Leave a note inthe comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you cansubscribe to the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us andgreatly appreciated. They help our podcast rank higher on Apple, whichexposes our show to more awesome listeners like you. If you have a minute,please leave an honest review on Apple Podcasts.

Aug 27, 2024 • 41min
Meet America’s Marketing Motivator – Kathy McAfee | RR273
Kathy McAfee is an executive coach, mentor and multiple book author - known as America's Marketing Motivator. She has built a huge network of clients over 17 years in business, through her purpose-driven work and creating real relationships. Today, Kathy’s work is aimed at helping women and people of color to be culturally aware, be competent, and overcome barriers to leadership. Kathy’s quote: “Networking is more than an event or activity. It's a strategy for a successful life” has really been the framework of her work all along – and resonates so much with my values … as you will hear in the episode. Learn more about Kathy at her website: www.americasmarketingmotivator.comLearn more about Kathy’s signature program: www.TheFearlessLeader.comConnect with Kathy on LinkedIn: www.linkedin.com/in/kathymcafee/In appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by taking the3 Card Sampler – you won’t regret it.AND … Don’t forget to connect with me on LinkedIn and be eligible for mycomplimentary LinkedIn profile audit – I do one each month for a luckylistener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1https://www.instagram.com/socjanice/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode andthink that others could benefit from listening, please share it using the socialmedia buttons on this page.Do you have some feedback or questions about this episode? Leave a note inthe comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you cansubscribe to the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us andgreatly appreciated. They help our podcast rank higher on Apple, whichexposes our show to more awesome listeners like you. If you have a minute,please leave an honest review on Apple Podcasts.

Aug 20, 2024 • 47min
The Magic of Strategic Storytelling in Business - REPLAY - | RR272
Jeff Bartsch is an accomplished storyteller and marketing strategist, who built his reputation as a television editor in Hollywood, working with major media outlets.Jeff and I had a wonderful conversation about the power of storytelling for your business.We delve into Jeff’s expertise in the field of storytelling and explore how he has been able to leverage his skills and experience to help subject matter experts, entrepreneurs, and business owners tell their stories, serve more clients, and expand their impact in the world through Story Greenlight. Jeff even workshopped an email I did that was my first attempt at using his method to reach my audience. I learned a lot – and I know you will too.Jeff has offered my audience free resources to help you in this area.They can be found here: www.storygreenlight.com/relationshipIn appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by taking the3 Card Sampler – you won’t regret it.AND … Don’t forget to connect with me on LinkedIn and be eligible for mycomplimentary LinkedIn profile audit – I do one each month for a luckylistener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1https://www.instagram.com/socjanice/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode andthink that others could benefit from listening, please share it using the socialmedia buttons on this page.Do you have some feedback or questions about this episode? Leave a note inthe comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you cansubscribe to the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us andgreatly appreciated. They help our podcast rank higher on Apple, whichexposes our show to more awesome listeners like you. If you have a minute,please leave an honest review on Apple Podcasts.

Aug 13, 2024 • 43min
Collecting True Friends – Be A Magnet to Those Worthy of Your Time & Devotion - REPLAY - | RR271
Potential true friends are all around us. The key is to be able to spot them and determine whether they are worthy of YOUR time and devotion. Elizabeth Duncan-Hawker is a master networker who exudes this approach to building relationships. She has proven strategies that make REAL connections and TRUE friends that are indeed worthy – and become allies in business and life. The first time we met I could really feel her ENERGY. She’s absolutely, outgoing - bubbly – and a great connector, who makes you feel comfortable immediately.Elizabeth is an Award-Winning Speaker & Best-Selling Author who has trained THOUSANDS of professionals to Increase Sales - Generate Referrals - Develop Collaborations. Her strategies and techniques enable busy leaders to achieve business GROWTH.In this episode you will learn:The TOP 3 secrets on How to Connect EFFECTIVELY.How to dive a little deeper with people … to develop relationships.How to make people start talking to you WITHOUT directly asking them how they are doing.WHO the people are you may want to meet and connect with at a Networking Event.Planning and Strategy – how BOTH have to go into relationship building.You can find Elizabeth at: elizabethduncanhawker.com redhawkstrategicsolutions.comIn appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by taking the3 Card Sampler – you won’t regret it.AND … Don’t forget to connect with me on LinkedIn and be eligible for mycomplimentary LinkedIn profile audit – I do one each month for a luckylistener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1https://www.instagram.com/socjanice/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode andthink that others could benefit from listening, please share it using the socialmedia buttons on this page.Do you have some feedback or questions about this episode? Leave a note inthe comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you cansubscribe to the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us andgreatly appreciated. They help our podcast rank higher on Apple, whichexposes our show to more awesome listeners like you. If you have a minute,please leave an honest review on Apple Podcasts.

Aug 6, 2024 • 37min
A Digital Marketing Wake Up Call - REPLAY - | RR270
An Inc. 500 CEO - Co-founder of Civilis Consulting - author of Clicksand - Bill Troy is our amazing guest for today’s episode. He is a sought-after speaker on alternative perspectives, having helped global brands like Sony, Disney, and Nestle find new market opportunities for over 25 years. Bill is a Contrarian – and takes a unique approach to the power of building authentic relationships in a crowded digital world. In this episode you will learn:Online marketers actually don't use online marketing.Your best and biggest sales come from human interaction and relationships.An interesting little sales anecdote – and a lesson in salesYou've got to trust your gut: it's there for a reason.You can find Bill at: https://www.civilisconsulting.com/In appreciation for being here, I have some gifts for you:A LinkedIn Checklist for setting up your fully optimized Profile:An opportunity to test drive the Follow Up system I recommend by taking the3 Card Sampler – you won’t regret it.AND … Don’t forget to connect with me on LinkedIn and be eligible for mycomplimentary LinkedIn profile audit – I do one each month for a luckylistener!Connect with me:http://JanicePorter.comhttps://www.linkedin.com/in/janiceporter/https://www.facebook.com/janiceporter1https://www.instagram.com/socjanice/Thanks for listening!Thanks so much for listening to our podcast! If you enjoyed this episode andthink that others could benefit from listening, please share it using the socialmedia buttons on this page.Do you have some feedback or questions about this episode? Leave a note inthe comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you cansubscribe to the podcast on Apple Podcasts or your favorite podcast app.Leave us an Apple Podcast reviewRatings and reviews from our listeners are extremely valuable to us andgreatly appreciated. They help our podcast rank higher on Apple, whichexposes our show to more awesome listeners like you. If you have a minute,please leave an honest review on Apple Podcasts.

Jul 30, 2024 • 39min
Crafting Compelling Stories: Mickie Kennedy’s Media Insights | RR269
Today, we're diving into the world of press releases and media relations with Mickie Kennedy, the founder and president of eReleases. Celebrating 25 years in the business, Mickie has witnessed the evolution of the press release industry firsthand.Join us as we explore the differences between traditional newswires and article-based newswires, uncover the secrets behind creating newsworthy press releases, and learn why an amazing quote can make all the difference in captivating journalists. Mickie will share invaluable tips for small businesses on how to gain national media attention and build strong relationships with local media outlets. Plus, we’ll touch on the challenges of modern media landscapes and the importance of a unique selling proposition in your pitches.Whether you’re a small business owner, entrepreneur, or coach, get ready to take notes—Mickie’s insights could transform how you approach media relations. And don't forget, Mickie’s rainbow glasses aren't just a style statement—they're a symbol of his colorful and impactful career. Stay tuned for an enlightening conversation!In this episode you will learn: The differences between traditional newswires like Business Wire and PR Newswire, and article-based newswires such as the Associated Press and ReutersHow building relationships with local media is crucial for small businesses to gain visibility and credibility.The importance of focusing on the story behind your data to make your press releases newsworthy and engaging for journalists.Strategies for small businesses to build lasting relationships with local media by regularly reaching out with captivating pitches and maintaining persistence.Mickie’s insights on book marketing, especially for self-published and smaller authorsYou can reach Mickie at: eReleases2@gmail.comWebsite: https://www.ereleases.com/LinkedIn: https://www.linkedin.com/in/publicity/Facebook: https://www.facebook.com/ereleases.press.release.distributionA little about me: I began my career as a teacher, was a corporate trainer for many years, and then found my niche training & supporting business owners, entrepreneurs & sales professionals to network at a world-class level. My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (online & offline). I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected. In appreciation for being here, I have a couple of items for you: A LinkedIn Checklist for setting up your fully optimized Profile: An opportunity to test drive the Follow Up system I recommend by taking the 3 Card Sampler—you won’t regret it. Connect with me: http://JanicePorter.com https://www.linkedin.com/in/janiceporter/ https://www.facebook.com/janiceporter1 Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page.Do you have some feedback or questions about this episode? Leave a note in the comment section below!Subscribe to the podcastIf you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes or Stitcher. You can also subscribe from the podcast app on your mobile device.Leave us an iTunes reviewRatings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on iTunes.