A Guide to Relationship-Driven Sales in the Age of AI | RR282

Oct 29, 2024

37:05

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How are AI and social selling changing the way we connect in sales?

Join me as I sit down with John Golden, a globally recognized sales and marketing thought leader, to explore the evolving world of sales. John shares how social selling has become an essential part of the sales process, blending relationship-building with smart strategies. He emphasizes that sales today isn’t just about making transactions—it’s about creating meaningful connections, and AI can be a powerful tool when used thoughtfully.

We also talk about his journey as a brilliant podcaster and how his natural curiosity has driven his success in business and life. John shares how his experience in Taekwondo has shaped his approach to discipline and focus, teaching lessons that have impacted both his personal and professional world.

Highlights:

Social selling has become an integral part of the modern sales process, not a separate skill.
Building strong, authentic relationships is more important than focusing solely on transactions.
AI can enhance sales, but personalization and authenticity are crucial for success.
Curiosity is a powerful trait that drives success in both business and personal growth.
The discipline and respect learned through martial arts have shaped John’s approach to leadership and sales.

Connect with John:

Website: https://www.pipelinersales.com/

LinkedIn: https://www.linkedin.com/in/johngolden/

Twitter: https://twitter.com/RealSalesPOP

YouTube: https://www.youtube.com/c/SalesPOP

Sales POP! Podcast: https://podcasts.apple.com/us/podcast/sales-pop-podcasts/id1455305326

In appreciation for being here, I have some gifts for you:

A LinkedIn Checklist for setting up your fully optimized Profile:

An opportunity to test drive the Follow Up system I recommend by taking the

3 Card Sampler – you won’t regret it.

AND … Don’t forget to connect with me on LinkedIn and be eligible for my

complimentary LinkedIn profile audit – I do one each month for a lucky