

The Persuasion Lab with Martin Medeiros
Martin Medeiros
We communicate our needs to the world using negotiation, persuasion, and influence. And how effective we are, determines if our needs are in fact met. Join us as our host Martin Medeiros reviews the latest research on these high forms of communication. This research gives you the agency and the power of living a future of your design.
Episodes
Mentioned books

Sep 14, 2020 • 45min
#41: Pink Collar Crime with Kelly Paxton: How Embezzlers persuade, influence and negotiate businesses out of millions
Kelly Paxton is the Pink Collar Crime Lady. As a former federal agent and current Certified Fraud Examiner, Kelly is an expert when it comes to all things pink collar fraud. During this episode we discuss gender differences in fraud, how embezzlers steal millions of dollars a few thousand at a time, and why only 15% are reported.You can hear more from Kelly at https://pinkcollarcrime.com/ or at https://kellypaxton.com/. Catch her if you can on Twitter, @pdxcfe. Like what you're hearing? Hit subscribe and never miss an episode!Ready to take your lab-findings into the real-world? Sign up for the 5 Day Negotiation Challenge !

Sep 14, 2020 • 31min
#40: Persuasive Ecommerce, Loyalty Programs and Hollywood: An Interview with Jason McCracken
Listen in as I talk with my long-time friend and colleague Jason McCracken about all things e-commerce, customer loyalty ... and a little about Hollywood too! Director of Product at American Express, Jason generously shares just how to drive customer behavior in the direction YOU want it: headlong into sales.Like what you're hearing? Hit subscribe and never miss an episode!Ready to take your lab-findings into the real-world? Sign up for the 5 Day Negotiation Challenge ! The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.

Sep 8, 2020 • 16min
#39: Negotiating a Purchase Order
Explore the intricacies of negotiating purchase orders and the importance of understanding contracts, offer elements, and tracking purchase orders for organizational control. Learn about the documentation process leading to the creation and approval of purchase orders, emphasizing financial control and the binding nature of purchase orders as contracts. Dive into the step-by-step guide on effectively managing purchase orders, emphasizing proper matching and authorization protocols. Understand UCC Article Two and the essentials of purchase orders, including clear terms to prevent conflicts and the importance of master purchase agreements. Discover the significance of clarity in pricing, terms, and delivery details within purchase orders, and the need for master service agreements for sellers.

Aug 31, 2020 • 42min
#38: Unlock Your Health for a Great Negotiation, with Dr. Katherine Hofmann
Discover how maintaining optimal health can enhance your negotiation skills with Dr. Katherine Hofmann. From the importance of empathy in negotiations to the role of body chemistry, learn about the impact of sleep, diet, and deep sleep on cognitive health. Explore strategies for effective communication and living well without regrets.

Aug 24, 2020 • 27min
#37: How to Save Tens of Thousands on Contracts
Contracts are the foundation of any deal, whether a new business, tech transfer, onboarding employees... even marriage. If your contract is not done well, you're going to be on the hook when things go sideways. If, however, your contract is done with thoughtful precision, you'll be in the enviable position of saving potential tens, or even hundreds of thousands. Listen in on this episode as Martin discusses how to save money while negotiating on a contract, including 14 main points to make sure your contract is both solid AND works for you. Like what you're hearing? Hit subscribe and never miss an episode! Ready to take your lab-findings into the real-world? Sign up for the 5 Day Negotiation Challenge ! The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.

Aug 17, 2020 • 23min
#36: Should You be Getting to No?
Exploring the shift from 'getting to yes' to 'getting to no' in negotiations. Discussing strategies for dealing with irrational actors and finding mutual gain. Navigating complex negotiations and utilizing intermediaries. Mastering negotiation tactics and focusing on substance over tricks.

Aug 3, 2020 • 20min
#35: How to Defeat Logical Fallacies in Negotiation
Explore the negative effects of logical fallacies in negotiation, such as ad hominem attacks and straw man arguments. Learn how to counter manipulation through nuanced options and avoid overwhelm. Navigate the slippery slope fallacy in negotiation situations, emphasizing objective reasoning and avoiding fear-driven reactions.

Jul 27, 2020 • 20min
#34: Seeking a Job in Sales with Mark Berkovitch
We've had Mark on the show before to shed some light on making the most of sales in technology. In this episode, Mark shares more about his experience as a supervisor, and what a potential employer is looking for in applicants and candidates. Like what you're hearing? Hit subscribe and never miss an episode! Ready to take your lab-findings into the real-world? Sign up for the 5 Day Negotiation Challenge ! The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.

Jul 20, 2020 • 35min
# 33: Making the Most of a Job Interview with Dalena Bradley
Dalena Bradley is a pro at helping folks nail the interview. A Job Interview Expert and Career Marketing Services Coach, Dalena is exactly the person you want in your corner if you've aced your application and are gearing up for an interview. Like what you're hearing? Hit subscribe and never miss an episode! Ready to take your lab-findings into the real-world? Sign up for the 5 Day Negotiation Challenge ! The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.

Jul 13, 2020 • 30min
#32: Emotion and Trust in Sales with guest Larry Johnson, MBA
Larry Johnson started his career as a car salesmen, and has been successful over the years NOT because of used-car salesman tactics, but because he cares about his customers getting what they want and need. While he doesn't sell cars anymore, Larry continues to bring the best to his customers. He generously shares just how he does it in this conversation.Like what you're hearing? Hit subscribe and never miss an episode! Ready to take your lab-findings into the real-world? Sign up for the 5 Day Negotiation Challenge ! The host and our guests anonymize case studies, stories, and examples. Any resemblance to real persons and similar circumstances is coincidental. Nothing in this podcast should be relied upon as legal, financial, psychological, or medical advice. As such you should not rely solely on the information in this podcast. Please consult the relevant licensed professional in your jurisdiction to get information before you change your position in reliance on any information presented.


