

The Marketing Freelancer: Unicorns Unite
Emily Reagan | Digital Marketing Virtual Assistant
Welcome to The Marketing Freelancer: Unicorns Unite—the podcast for ambitious marketing freelancers ready to master the art of marketing services, get booked out with premium clients, and build a thriving, well-paid freelance business. You'll learn how to own your unique Unicorn talents and confidently charge for the results you deliver!
I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider.
Each episode is packed with actionable insights:
>Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market.
>Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise.
>Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher.
>Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro.
This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place.
Let’s build a business that lights you up, pays you well, and makes an impact.
🎧 Subscribe now and start transforming your freelance marketing career!
I’m Emily Reagan, your host, freelance marketing coach, and founder of the Unicorn Digital Marketing Assistant School and Digital Marketer's Workgroup. On this show, I’m sharing the skills, strategies, and mindset shifts you need to elevate your game as a marketing service provider.
Each episode is packed with actionable insights:
>Master marketing services like funnels, email campaigns, and launches to stand out in a crowded market.
>Learn how to market yourself, pitch with confidence, and secure premium rates for your expertise.
>Hear real stories from freelancers who have scaled their businesses, showing you what’s possible when you own your worth and aim higher.
>Get tips on managing clients, positioning yourself as an indispensable expert, and navigating the freelance world like a pro.
This isn’t about starting out—it’s about leveling up. If you’re ready to move past basic admin tasks, own your unique brilliance, and command the rates you deserve, you’re in the right place.
Let’s build a business that lights you up, pays you well, and makes an impact.
🎧 Subscribe now and start transforming your freelance marketing career!
Episodes
Mentioned books

Nov 26, 2024 • 43min
#231 AI Chatbots and Quiz Funnels with Josh Haynam
Funnel Series #7Quiz funnels have been one of the most profitable tools I’ve created for clients, and in this episode, we’re diving deep into their potential. Joining me is Josh Haynam, CEO and co-founder of Interact, a platform that helps businesses create interactive experiences designed to guide customers toward the right products and services for their unique needs.This conversation builds on what we discussed with Janelle Harlan in episode 228 about segmenting your audience and delivering the right message at the right time. Josh takes it further, sharing how AI is revolutionizing the process by enabling businesses to ask key questions and instantly recommend tailored solutions in real-time.Listen to learn more about:The difference between quiz funnels and chatbots in terms of customer engagement and experienceHow quiz funnels streamline lead generation and customer decision-making compared to traditional marketing methodsThe advantages and potential pitfalls of relying on AI for customer interactions and lead generationHow quizzes and AI chatbots can be more effective by focusing on guiding and understanding customers rather than pushing for sales (and why this approach leads to stronger long-term engagement)This episode is packed with Josh’s expert insights into creating interactive experiences that convert. Whether you're working with clients or building your own business, adding quiz funnels to your skill set will help you level up and command premium rates.*I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link Links Mentioned in the Show:Take Emily’s quiz: Find Your Ideal Marketing Assistant Niche Unlock your potential & find out where your strengths lie and how you can excel in the freelance world.Get started for free with Interact: Use their AI quiz maker to create a beautiful quiz for your brand in a minute.Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Josh:Instagram: @tryinteract Facebook: InteractWebsite: https://www.tryinteract.com/ Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together: Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Nov 19, 2024 • 59min
#230 Lead Funnels Made Easy: Get the Most From Facebook Ads with Kwadwo Sampany-Kessie
Funnel Series #6Are you struggling to get enough traffic to your client's email list or wondering how ads can fit into the marketing funnel? In this episode, we're diving deep into the top of the funnel and exploring how ads can help not only with traffic but also with nurturing leads through the middle and bottom of the funnel. Ads play a huge role in funnel strategy, but getting it right can be tricky. I have always loved having a source to learn about ads and somebody to keep me up to date, so I brought in my guest Kwadwo Sampany-Kessie to help make all this easier to understand. He’s the host of The Art of Online Business podcast and a Facebook Ads Manager & Strategy Partner. Kwadwo specializes in helping course creators scale their businesses, guiding them through effective ad strategies that get results. He’s worked with clients making anywhere from $250,000 to over $1 million annually and knows exactly what it takes to create high-quality leads. Kwadwo is living in central Mexico with his family, and brings a global perspective to his work, being fluent in Mandarin and Spanish. Listen to learn more about:How ads and funnels work together and how you can use them to boost traffic and conversionsThe latest trends in ad funnels, and what’s working (and what’s not) in the world of Facebook adsWhat you need to know to assess if a client is ready for ads and when it’s time to bring in an expertHow to track and report on ad performance, including how to identify if an ad was responsible for a conversionKwadwo’s Olympic Gold Medal Testing Framework and how marketing assistants can assist in the testing process to improve ad resultsTune in because we're getting into how Facebook ads can really assist the funnel, help our clients make more money, and create a smooth, effective customer journey for everyone discovering their business.*I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link Links Mentioned in the Show:Get Kwadwo’s Freebie: “The 7 Biggest Facebook Ad Mistakes Course Creators Make That Burn Through $$$ And Kill Results” email series and stop your ads from burning through your hard-earned money.Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Kwadwo:Instagram: @quayjoFacebook: Quayjo Website: https://theartofonlinebusiness.com/ Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together: Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Nov 12, 2024 • 41min
#229 Pitch Sequences with Allison Hardy
Funnel Series #5What the heck do we say when somebody submits a form? What do we need to email them back? If you remember my conversation with Jen Robbins earlier in the series (ep.226), we talked about how most business owners don’t even have these crucial follow-up emails in place. So if you’re a budding unicorn marketing assistant, this is a perfect opportunity to flex your muscles, take the lead, and gain valuable copywriting experience by writing the sequence yourself.My guest is Allison Hardy, an Email Marketing Strategist who helps coaches and experts enroll more clients into their courses or memberships—on autopilot. She’s also the founder of the Funnel of the Month Club and host of the 6-Figure Secrets Podcast. Her expertise has been featured in Huffington Post, YFS Magazine, and she was even named one of Washington, D.C.'s most influential professionals under 40 by Washington Life Magazine. Listen to learn more about:The seven must-send emails in your pitch sequence and why they are essential for conversionsWhy Allison isn’t a huge fan of traditional welcome sequences and what she recommends insteadHow to personalize and customize email funnels for your client’s business (hint: it’s not a one-size-fits-all approach)Tips for ensuring your emails guide subscribers smoothly through the customer journey without overwhelming themTune in to find out exactly what info subscribers need next to make a solid buying decision—and just as importantly, what you shouldn’t be sending them.*I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link Links Mentioned in the Show:Grab Allison’s Freebie The $80,000 Email Template: This is the email that was directly responsible for over $80,000 in sales in 2023. Get a copy and paste template to make your own and include in your next Email Pitch Sequence.Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Allison:Instagram: @allison_hardy_ Website: http://www.allisonhardy.com/ Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together: Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Nov 5, 2024 • 50min
#228 How to Personalize the Customer Journey with ActiveCampaign Specialist Janelle Harlan
Funnel Series #4Are your email marketing funnels feeling flat? Let’s fix that! We’re continuing our Funnel Series by breaking down how to send the right message to the right person at the right time so your clients' marketing feels personal, not robotic. Emails should stand out and actually connect with people—because no one wants to be just another unread email. If “tagging” and “segmenting” sound daunting, don’t worry—we’re breaking it down into simple, actionable steps.I’m excited to have one of my unicorns back on the show! Janelle Harlan is an ActiveCampaign Specialist, Fractional OBM, and Funnel Builder. She’s the kind of expert you want in your corner when your clients need emails delivered on time and on target. Before moving into online business strategy and tech, Janelle led corporate sales teams for 20+ years, so she knows how to drive results. When she’s not automating and optimizing, she’s out whitewater kayaking, mountain biking, or hunting down hidden swimming spots. Listen to learn more about:How to map out a customer journey that makes your emails actually matterWhat it takes to properly tag and segment your audience (without overthinking it)Strategies for making sure emails get delivered and readWhy having a high-level marketing mindset helps you stand out as a marketing assistantTips from Janelle’s playbook to elevate your clients’ automations and workflowsJanelle’s got the insights you need to make your tech work harder for you. This episode is packed with tips that’ll help you confidently step into the marketing role for your clients and show them what’s possible with email personalization.*I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here. Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link Links Mentioned in the Show:Grab Janelle’s freebie Get It Launched Tech Guide here: Ready to move past tech overwhelm and get it launched? Get organized with assets checklists and tech guides for List-Building, Live-Launch, and Evergreen funnels. Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Janelle:Instagram: @janelleharlan1 Facebook: Janelle Harlan, Digital Marketing ServicesWebsite: https://janelleharlan.com/ Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together: Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Oct 29, 2024 • 59min
#227 How to Use Gated Content and Forms Strategically with Liz Coralli
Funnel Series #3We’re diving into two hot topics in the online business world: when to gate your content and how to make forms work for you. To help us nerd out, I’ve brought in Liz Coralli, the training manager at ActiveCampaign. I was at this training this past spring, where she mentioned she could chat about forms for an entire episode—so of course I had to have her on!Liz runs Study Halls—multi-day, in-person workshops where she helps attendees dive deep into ActiveCampaign’s powerful features. She makes this tech feel approachable and fun. Based in Colorado, she loves exploring the Rocky Mountains but is also traveling the world with ActiveCampaign, leading workshops that I highly recommend for anyone looking to level up their skills by specializing in the tech that the higher-level entrepreneurs are using.Listen to learn more aboutThe difference between gated and ungated content and the value each bringsWhen to consider gating specific types of contentThe questions you should and shouldn’t include on an opt-in form to avoid scaring off potential leadsThe age-old dilemma every marketing assistant faces: to double opt-in or not?Why specializing in high-value platforms like ActiveCampaign is better for enhancing client engagement*I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.Sponsored by ActiveCampaign*: Save hours each day by automating your email marketing, allowing you to focus more on growing your business. With AI-powered automations that suggest, personalize, and validate your marketing campaigns, you can streamline your efforts and achieve greater results. Sign up for ActiveCampaign here* with my referral link Links Mentioned in the Show:Check out the next ActiveCampaign Study Hall events: https://www.activecampaign.com/eventsJoin The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!Connect with Liz:Instagram: @activecampaignFacebook: ActiveCampaignLinkedIn: Liz CoralliConnect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together: Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Oct 22, 2024 • 51min
#226 Marketing Funnel Strategy Essentials with Jenn Robbins
Funnel Series #2We’re diving into the three different types of funnels and how to know when your client is ready for one. I’ve brought on Jenn Robbins, a conversion copywriter with over 13 years of experience, who’s also racked up hundreds of millions of views with her fun GIFs. Jenn has worked with a variety of high-level clients, including NYT bestselling authors, 7-figure digital educators, learning management system companies, and non-profits. She’s a funnel and launch expert here to help us simplify the funnel process so you don’t feel overwhelmed, and you’ll leave with the three key steps to building a successful funnel to think on your feet inside your client’s business. Her big theme for funnels is flexibility. It’s not a one-size-fits-all approach, and copying what others do won’t cut it (Sorry, Russell). This is why your clients need YOU to tailor strategies that work specifically for them and be able to help them build it out.Listen to learn more aboutWhat Jenn wishes marketing assistants knew about funnelsHow to know if a client is ready for funnels & where marketing assistants can help with these different stages of developmentWhether freelance service providers should have funnels for their businessThe biggest mistakes Jenn sees & what’s working currently with successful funnelsTune in to sharpen your skills so you can confidently audit, build, refine, and support the funnels that attract the buyers who will ultimately purchase your client’s product.*I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.Sponsored by The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply now to be part of The Digital Marketer’s Workgroup!Connect with Jenn:Instagram: @thejennrobbins Facebook: http://facebook.com/thejennrobbins Website: http://jennrobbins.com/ Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together: Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Oct 15, 2024 • 1h 12min
#225 How Leveraging Sales Funnels on a Small Scale Pays Big with Robyn Stoney
Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Enroll here!Funnel Series #1I’m excited to kick off my new Funnel Series, where we’ll dive into the essentials of sales funnels—Marketing 101! This behind-the-scenes look is crucial for our Unicorn Digital Marketing Assistants and service providers, who focus on growing, nurturing, and selling to clients. Each week, we’ll feature a guest sharing golden insights into the funnel process.My guest is Robyn Stoney, owner of Robyn The Brilliant. She’s a Meta Certified Sales Funnel Strategist and Coach who helps women entrepreneurs build effective sales funnels to accelerate their business growth. Over the past five years, she has worked with six- and seven-figure founders, helping one scale from six figures a year to six figures a month. As a Technology Coach for a multi-million-dollar consulting company, Robyn recently expanded her business into an agency model. Listen to learn more aboutHow Robyn transitioned from corporate to full-time business ownership in 2018Staying up-to-date with rapidly changing marketing technologies and AI toolsPricing funnel work appropriately and understanding the scope & complexity of each projectThe importance of networking, leveraging online communities, and reaching out to potential clients directlyRobyn’s experience being part of the Digital Marketer’s Workgroup and how it’s helped her advance her skills and grow her businessI created this Funnel Series so you'll feel more confident and ready to say yes to the work. Be sure to pay attention to how Robyn started in her early days and earned her current status as a Unicorn Marketer.*I need your feedback! Please take the Annual Unicorns Unite Podcast Listener Survey here.Links mentioned in the Show:Freebie: Sign up for Robyn’s free group Brilliant Funnels where she shares what’s new with Meta ads, funnel building tips, and techie Q&A support.Apply for the Digital Marketer’s Workgroup: Already doing the work and have clients? Need more clients and a better referral network? This is your chance to get in with a tight-knit freelancer community and be a part of the behind-the-scenes conversations, encouragement, and troubleshooting that we all need when we’re working solo. We also have advanced trainings, networking opportunities, and job leads.Connect with Robyn:Instagram: @robynthebrilliantFacebook: Robyn The Brilliant Sales Funnel Strategist Website: https://robynthebrilliant.com/ Connect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together: Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Oct 8, 2024 • 38min
#224 The Five Non-Negotiable Skills Every Digital Marketing Assistant Has to Know with Emily Reagan
Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Enroll here! The freelance service provider's dream is to have the freedom and flexibility to choose when and how you work, and you’re charging rates that make you forget what a 9-to-5 even feels like. No more Chick-fil-A hourly pricing. We’re talking VIP days, premium packages, and building up a reputation where clients seek YOU out. You become the go-to expert, fully booked, with the pick of the litter.But it doesn’t happen by luck. If you’re not landing those dream clients yet, it’s not because you’re not good enough or the market’s “too saturated.” There are specific skills you need to stand out as a premium service provider, and today, I’m diving into the five non-negotiable skills that will fast-track your career—whether you're aiming to be a high-paid digital marketing assistant or take it further into roles like specialist, manager, strategist, or consultant.Listen to learn more aboutbuilding confidence in offering premium services, wowing your clients, and generating referrals that elevate your businessthe crucial mindset shift from task-doer to strategist, helping you unlock higher-paying opportunitieswhy mastering lead magnet funnels, data collection, and social media management will make you indispensablenailing discovery calls, managing client relationships, and confidently justifying premium pricinghow The Unicorn Digital Marketing Assistant School offers training and community support, giving you more opportunities to develop new skills and network with other professionalsI’m here to help you stop getting stuck with low-quality clients and finally get to that level where you’re confidently wowing the right clients, getting those referrals, and having people rave about how you get it done right! Links mentioned in the Show:Episode 221: A Day in the Life of a Digital Marketing AssistantEpisode 178: Janelle Harlan’s Story: Corporate Sales to Tech SpecialistEpisode 179: Angela Kiszka’s Story: Strategies for Building a Strong Freelance Client BaseEpisode 165: Strategic Content Repurposing on Social Media with Linda VogtEpisode 218: Ashley Sun’s Freelancer Story: Setting Boundaries with Digital Marketing ClientsConnect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together: Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Oct 1, 2024 • 29min
#223 Virtual Assistant Services & Pricing Guides with Emily Reagan
UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come find out if UDMA School is the right next step for you!If you want to present as a service provider who's a go-to expert who charges more than $25 an hour, it starts with this one thing: the Services Guide. This is essentially your pitch when you're reaching out to apply for any contracting job. Think of it like a modern cover letter—only we don't really use resumes anymore.Gone are the days when you need a linear list of every job you've ever held. Honestly, nobody cares that you worked at Carrabba's back in 2004. Sure, you can highlight the customer service skills you gained, but those details aren’t what clients are looking for today. What you truly need is a well-crafted services guide and a strong portfolio that showcases your expertise and value.Listen to learn more aboutthe main differences between a Services Guide and a Portfoliowhy having a clear value proposition is essential for standing out to potential clientsthe common mistakes made with Service Guides and my advice for creating strong headlines, clear calls to action, and effective pricing strategiesnetworking, collaborations, and effective ways to market your business to turn prospects into clientsTune in because by the end of this episode, you'll have the tools to craft a Services Guide that doesn’t just tell your clients what you do – it shows them why they need you. Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here! Links mentioned in the Show:Book: You Are a Badass at Making Money: Master the Mindset of Wealth by Jen SinceroWatch the Infosession Replay: How to Become a Virtual AssistantConnect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together: Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services

Sep 24, 2024 • 34min
#222 Self-Management Strategies for Freelance Marketing Service Providers
UDMA School Open House: You're invited to a LIVE Open House for the Unicorn Digital Marketing Assistant School on October 8th at 12 PM est. This is your opportunity to explore everything my job training program has to offer. Join me for a Q&A, get a detailed course walkthrough to explore the comprehensive materials and program structure, and hear from past students. Come find out if UDMA School is your right next step!Ever feel like you're dropping the ball when it comes to managing your own business and client work? Transitioning from a structured 9-to-5 job to self-employment brings unique challenges—especially when it comes to self-management. In this episode, I’m getting real about how hard it is to manage yourself when there's no one telling you what to do, and how this crucial skill impacts everything from your communication to your ability to meet deadlines. Without a clear HR department guiding your daily tasks, you're left to figure out how to prioritize, meet deadlines, and maintain both your business and your client relationships.Listen in to learn more aboutBalancing Life and Business: How to navigate through personal crises and stressful seasons while staying on top of work.Client Expectations vs. Reality: Hear about my own challenges with a client and how guilt and lack of prioritization can set you back.Juggling Multiple Roles: Managing both your business and your clients' businesses—and why it can feel overwhelming at times.Insights from a recent Workgroup training with Dallas Travers on how to handle scope creep, micromanagement, and boundary-setting with clients.Tune in to hear how self-management plays an important role in both your success and sanity as a business owner and how you can start to get a handle on it, even when life feels chaotic. Sponsored by the UDMA School: Join the Unicorn Digital Marketing Assistant School. This course covers in-demand, highly sought-after digital marketing implementation skills for freelancers to be able to help online business owners build their businesses. Learn the mechanics and strategies of digital marketing in a 12-week online group coaching program and course. Get on the waitlist here! Links mentioned in the Show:Episode 219: Virtual Assistant Boundaries: Saying NO Episode 215: Releasing Regrets and Managing Stress as a Marketing Service Provider with Victoria Muir-BurceaEpisodes 170-173: Mindset Series with Tracy Litt, MaryAnn Gramig, and Celi AriasConnect with Emily:Facebook Community: Emily’s Unicorn Digital Marketing Assistant LabInstagram: @emilyreaganpr Facebook: @emilyreaganpr3 ways we can work together: Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for the Digital Marketing Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community >>> Download my Top Ten Most Requested Digital Marketing Tasks & Services