The Marketing Freelancer: Unicorns Unite #240 Webinar Sales Strategy: The Key to High-Converting Pitches with Heather Sager
Funnel Series #16
Selling from webinars doesn’t have to be awkward, scripted, or sleazy. But let’s be real—a lot of webinars feel like bad infomercials or robotic presentations that make people tune out before they ever hear the pitch. So what’s the secret to selling from webinars in a way that feels natural (and actually converts)?
In this episode, I’m chatting with Heather Sager, a speaking coach and business mentor, helping you turn your voice into your best marketing asset for growing your business. She is a former consulting executive turned global speaker and trainer, host of the Hint of Hustle podcast and creator of the Speaker Society. She's also a mom of 3 boys and lives with her family in beautiful Bend, OR.
Listen to learn more about:
- The #1 mistake killing your webinar sales—and how to fix it
- How to transition into your pitch without sounding awkward or pushy
- The “After Party” mindset shift that makes your pitch feel fun instead of sleazy
- Why authenticity is your secret weapon for converting more webinar attendees
- How marketing assistants and service providers can step up their webinar support and help clients sell better
If you've ever helped a client with webinar slides, chat support, automations, or replay pages, this episode will give you the inside track on how to make their webinars more effective AND position yourself as an expert in webinar strategy.
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Links Mentioned in the Show:
Heather’s Freebies–
- 19 Simple Phrases That Convert: Sprinkle these 19 magnetic phrases into your next talk or interview to boost your authority and seamlessly sell your stuff
- Nail Your Guest Speaking Topics: Snag this step-by-step workbook to turn your experience into 3 go-to, client attracting topics for stages, podcasts & summits
- Purposeful & Profitable Speaking Guide: Grab this guide with 7 strategies + 23 tactics for turning unpaid speaking engagements or podcast interviews into tangible results.
- Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!
Connect with Heather:
- Instagram: @theheathersager
- Facebook: Heather Sager, Magnetic Speaking for Entrepreneurs
- Website: https://heathersager.com/
Connect with Emily:
- Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
- Instagram: @emilyreaganpr
- Facebook: @emilyreaganpr
3 ways we can work together:
- Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
- Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
- Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services