The Marketing Freelancer: Unicorns Unite #246 AI Copywriting Tools: How Custom GPTs Help Freelance Marketing Assistants with The Laurens
What if you could streamline copywriting, attract more clients, and boost your income—all without putting in extra hours? Custom GPTs make it possible, and today, we’re diving into how. In this episode, I sit down with Lauren Capwell & Lauren Shaw, AI Sales and Marketing Coaches, to explore how custom GPTs can revolutionize freelance marketing assistants' workflows—from copywriting and content creation to client management.
My guests are "The Laurens": a rocket scientist with Stanford AI training and a serial entrepreneur who’s scaled multiple 6- and 7-figure businesses. They help online service providers streamline their sales and marketing with AI-driven strategies, making content creation faster, messaging sharper, and conversion rates higher. As creators of the AI Sales Accelerator and Clarity Playbooks, they’re on a mission to make AI simple and transformative so you can scale your business and reclaim your time.
Listen to learn more about:
- Why custom GPTs are a freelancer’s secret weapon and how they can automate copywriting while keeping it high-quality
- The biggest AI myths (and why you should ignore them) and the truth behind common misconceptions
- How to train your own custom GPT with a simple guide to making AI work for your brand (or your client’s)
- Using AI to handle client work more efficiently so you can deliver faster results and book more clients
- The future of AI in sales & marketing and how to stay ahead of the curve as a freelancer
If you've ever wished for a smarter, faster way to write high-converting copy without staring at a blinking cursor for hours, tune in to learn how you can use custom GPTs and save SO much time.
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Links Mentioned in the Show:
- Watch our demo video to see AI Copywriter in a Box in action
- Check out The Laurens’ whole suite of Clarity Playbook AI tools at https://thelaurens.ai
- Episode 211: Better Brand Messaging for Virtual Assistants & Marketing Service Providers with Marisa Corcoran
- Join The Digital Marketer’s Workgroup: Are you already doing marketing work but need more clients and a stronger referral network? Join a tight-knit community of freelancers and get access to behind-the-scenes conversations, support, and troubleshooting that every solo marketer needs. Plus, you'll benefit from advanced trainings, networking opportunities, and exclusive job leads. Apply here!
Connect with The Laurens:
- Instagram: @thelaurens.ai
- Facebook: Clarity Playbooks with The Laurens
- Website: https://thelaurens.ai
Connect with Emily:
- Facebook Community: Emily’s Unicorn Digital Marketing Assistant Lab
- Instagram: @emilyreaganpr
- Facebook: @emilyreaganpr
3 ways we can work together:
- Get on the waitlist for the Live Unicorn Digital Marketing Assistant School. My signature course on digital marketing implementation will give you the confidence and teach you HOW to do the work that’s in demand and highly marketable. This is the secret weapon to getting booked out. Or get started now with the Self-Study version of UDMA School here.
- Got the skills but need help getting your digital marketing services business to take off? I’ve got an advanced tight-knit referral and networking community that can help and I would love for you to apply here for The Digital Marketer's Workgroup. You’ll get the latest updates and trainings, networking opps and job leads from online business owners who are looking to hire digital marketing implementers and assistants.
- Looking for a fast way to get your foot in the door with up-to-date skills? Take my 2-hour Quickstart to Facebook Community Management workshop and learn how to help online business owners like course creators and membership site owners manage and engage their community
>>> Download my Top Ten Most Requested Digital Marketing Tasks & Services