

In the sandbox with....
AppsFlyer
The AppsFlyer gaming podcast with Adam Smart and Piyush Mishra
Episodes
Mentioned books

Dec 11, 2023 • 59min
Episode 21: The one with the holiday miracle
Join Adam and Piyush in the sandbox with… David Philippson (CEO and Co-Founder Dataseat) and Tim Koschella (CEO & Founder Kayzen) where they get in the holiday spirit discussing 2023 and looking ahead to 2024.

Dec 4, 2023 • 44min
Episode 20: The one where they talk build vs buy
Join Adam and Piyush in the Sandbox with… the one and only Amir Shoval - Sr. Director of Product at Plarium. We’ll be discussing the pro’s and con’s of building in-house platforms - are they a secret source or do they detract focus from your core product?

4 snips
Aug 23, 2023 • 40min
Episode 19: The one where they talk about launching games
Join Adam and Piyush in the sandbox with Tzahi Shruber, Director of Growth at DREST, discussing the integral role of marketing in game launches. They cover topics such as identifying target demographics, user acquisition strategies, optimizing advertising and monetization, strategic testing for global launches, and starting points for game creatives.

Jul 17, 2023 • 42min
Episode 18: The Agency One
Join Warren Woodward and Xander Agosta in the sandbox to explore agency dynamics, AI impact on advertising, challenges with Google ads on iOS, team growth pillars, specializing in gaming clients, global agency variances, and spontaneous user acquisition discussions.

Jun 23, 2023 • 30min
Episode 17: The one with the PC and Console discussion
Join Adam and Piyush in the sandbox with…. Well, Adam and Piyush! where they discuss between them what console and PC attribution actually is, and where to start when it comes to running UA on PC and Console.

May 29, 2023 • 49min
Episode 16. The one where they chat Data Clean Rooms and Adam has problems remembering Esty’s Title
Join Adam and Piyush in discussion with the fantastic Esty Yehuda (VP Product - AppsFlyer) as they dive in to the usage of Data Clean Rooms in the gaming world.

Feb 6, 2023 • 48min
Episode 15. The Live at PGC London one
Join Adam and Piyush in the Sandbox with.... Shalom Michaeli (Managing Director EMEA at Digital Turbine) as they discuss the in's and out's of the ad-tech supply side.Shalom Michaeli:Experienced Managing Director with a demonstrated history of working in the mobile industry. Skilled in Management, Sales, Mobile Applications, Business Development, and Digital Marketing. A strong business development professional with a Bachelor of Arts (B.A.) focused in Business Management from Ben Gurion University.

Dec 21, 2022 • 1h 21min
Episode 14. The end of season 2 one
Join Adam and Piyush for a very special end of season show where they catch up and review the year that’s been, with David Philippson (Founder/CEO Dataseat) and Tim Koschella founder/CEO of Kayzen).

Sep 28, 2022 • 35min
Episode 13. The one where they talk product
Join Adam and Piyush in a discussion with Maria Gillies, Product Manager at Hutch, as they explore game economy, feature requests, live operations, player monetization, and the role of a product manager in maximizing product value. They also discuss the product development process, testing game features, analyzing cross-device behavior, balancing game economy and player engagement strategies, and insights into gaming product management workflow and planning.

Sep 9, 2022 • 39min
Episode 12. The one with Tim Koschella back in the hot seat!
Join Adam and Piyush in the Sandbox with Tim Koschella - Founder & CEO KayZen. Listen as they informally chat about how to navigate the wonderful world of user acquisition.Tim Koschella:I help the best mobile advertisers globally succeed with real-time-bidding (RTB) with Kayzen, a company I launched together with my two co-founders in 2019.Before that, I co-founded 3 other internet tech companies - the first one at the age of 23. These companies today employ more than 1500 people combined: Lecturio, IONIQ Group (formerly HitFox) and Verve Group (formerly AppLift)