In the sandbox with.... Episode 19: The one where they talk about launching games
4 snips
Aug 23, 2023 Join Adam and Piyush in the sandbox with Tzahi Shruber, Director of Growth at DREST, discussing the integral role of marketing in game launches. They cover topics such as identifying target demographics, user acquisition strategies, optimizing advertising and monetization, strategic testing for global launches, and starting points for game creatives.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 4min
Understanding Target Demographics in Game Development
03:54 • 10min
User Acquisition Strategies and Testing in Game App Launch
13:26 • 13min
Optimizing Advertising and Monetization Strategies for Game Launches
26:51 • 8min
Strategic Testing and Integration of Concepts for Global Game Launches
34:24 • 1min
Insights on Starting Point for Game Creatives and Global Launch Assumptions
35:46 • 4min