Episode 19: The one where they talk about launching games
In the sandbox with....
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Strategic Testing and Integration of Concepts for Global Game Launches
This chapter highlights the crucial process of testing various concepts before a global game launch to attract potential users, emphasizing the phased approach to target different markets. It showcases how tested creatives, backed by integrated data analysis, can be utilized in diverse campaigns across countries for a successful global launch based on concrete testing data.
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