

In the sandbox with....
AppsFlyer
The AppsFlyer gaming podcast with Adam Smart and Piyush Mishra
Episodes
Mentioned books

Aug 11, 2022 • 41min
Episode 11. The one with Dr Who
Join Adam and Piyush in the Sandbox with Rob Clarke - Head of Marketing at Reality Gaming Group. Listen as they chat about the practical side of Web3 and NFT games, and take an in-depth look at how it’s all working for Dr Who: Worlds Apart.Rob is the Head of Marketing at Reality+, a web3 business that specialises in bringing traditional brands into the space through transmedia, video games and blockchain-led digital projects. He has worked in the games industry for ten years across a broad range of marketing roles specialising in publishing and eCommerce, working on global brands like Titanfall. He’s also worked on his own indie game and helped run one of the UKs most popular board game cafés.

Jul 18, 2022 • 38min
Episode 10. The one with Mobilityware and Apple Arcade
Join Adam and Piyush in the Sandbox With… Joseph Young (Senior Director of Product - Mobilityware) discussing the benefits of running a game on Apple Arcade.Joseph A Young is the Sr. Dir of Product, Card Suite who manages the roadmap and results for 20+ games including Klondike Solitaire, FreeCell, Spider, Hearts, Spades, Mahjong, Sudoku, and Bubble Shooter Pop! Joseph believes in making games that bring joy to millions of players, and focuses the game development on happiness and agency for players. In addition to making games, he is also an active speaker on game development for podcasts and universities. He is also an active blood donor with over 7 gallons donated. Joseph holds an MBA from UCSD Rady, and a BS in Computer Science and minor in Mathematics from SJSU. Outside of work, Joseph is an fervent adventurer with his wife and kids, exploring the national parks and communities across the world.

Jul 4, 2022 • 34min
Episode 9. The one with the NFT deep dive (part 2)
Join Adam and Piyush in the Sandbox With… Ankit Agarwal (Growth Advisor).This is part 2 of Ankit's deep dive, explaining NFTs and crypto gaming to Adam and Piyush like they are a couple of five year olds. Ankit Agarwal is an independent growth advisor and operator by day and a crypto & NFT degen by night. He led Growth from Uber India & SE Asia before going independent.

Jun 27, 2022 • 29min
Episode 8. The One with the NFT deep dive (part 1)
Join Adam and Piyush in the Sandbox With… Ankit Agarwal (Growth Advisor).Ankit deep dives, explaining NFTs and crypto gaming to Adam and Piyush like they are a couple of five year olds. Ankit Agarwal is an independent growth advisor and operator by day and a crypto & NFT degen by night. He led Growth from Uber India & SE Asia before going independent.

Jun 20, 2022 • 29min
Episode 7: The one with the SKAD changes
Join Adam and Piyush in the Sandbox With… Roy Yanai discussing the SKAD changes announced at WWDC and diving into detail about the real life applications/impact for gaming user acquisition teams.Roy Yanai is the Director of Product at AppsFlyer. Over the past 5 years, Roy led different product areas within AppsFlyer including Data Exchange, Analytics, and Incrementality. Currently, Roy leads the product efforts for AppsFlyer’s iOS solutions. Prior to AppsFlyer, Roy served as CEO & Head of Product at Mego - a startup aimed to solve eCommerce deliveries pains and founded HackIDC - Israel’s largest Hackathon.

Jun 6, 2022 • 33min
Episode 6: The one with the investment
Join Adam and Piyush in the Sandbox With… Joakim Achren founder of Elite Game Developers and a Venture Partner at Play Ventures. Where they discuss the process for a gaming startup to gain investment, what investors look for, building your team, and pushing for growth.Joakim Achren is a gaming entrepreneur, with fifteen years of experience from two venture-backed gaming startups, including Next Games, which was recently acquired by Netflix. Joakim is now running Elite Game Developers, a company that helps entrepreneurs start their first games company. He's also an angel investor in Superbloom, Lightheart Entertainment, Savage Game Studios, and more. Joakim is also a Venture Partner at Play Ventures.

May 23, 2022 • 31min
Episode 5: The One with almost 3 gamers
Join Adam and Piyush in the sandbox with Matej Lančarič (UA Consultant and co-host of 2 and a half gamers podcast) where they discuss the state of game marketing, the changes over the last few years and the current problems marketers face. Matej is a UA & marketing consultant with 9+ years experience in gaming with 25 million of profitable spend & 28 global launched games. Host of two & a half gamers podcast.

May 3, 2022 • 44min
Episode 4: The One with the Petaverse
Join Adam and Piyush in the sandbox with Susan Cummings (CEO Petaverse Network/Tiny Rebel Games) where they discuss the Metaverse, blockchain, NFTs and of course the Petaverse! Susan has over 20 years of experience in video game development and publishing. She is an entrepreneurial leader with a passion for augmented reality, blockchain, and technology innovation.She is best known for having co-founded 2K Games / 2K Sports, building the 2K product portfolio with Bioshock, Borderlands, X-Com, Civilization. She won multiple awards for bleeding edge mobile AR R&D around Wallace & Gromit. And she recently closed a large seed round of funding from leading crypto investors to build a cross-chain open standard for interoperable virtual digital pets.

Apr 11, 2022 • 27min
Episode 3 : The one with Love & Pies
Thanks to Yoojin Jung - Head of UA & Growth at Trailmix for joining us this episode.Yoojin has 10+ years of hands-on growth marketing experience for gaming apps. She currently heads up UA and Growth at Trailmix Games. She has previously managed to build successful go-to-market strategies and execution for the world-famous brands at Ubisoft, NHN, and Com2uS. Yoojin's focus is to drive memorable creative strategy and find innovative ways to support business growth across a complete marketing mix.

Mar 28, 2022 • 33min
Episode 2: The one about organic growth
Join Adam and Piyush in the sandbox with Jack Lingard - MD Paradyme Games and Michael Tang - Director at Paradyme Games for one of the most amazing organic growth stories.Michael Tang's degree was in Computer Games Software Development in Bolton. His first job was in the games industry using C++. He then moved on to work for a bank as a contractor in Sheffield. This is where he met Jack and Andrew. Moved back to Northern Ireland to work for Mallon Technology using C#, then moved briefly to Manchester to work on a Software As A Service Management for golf clubs, before moving back to work for Mallon Technology again for a year and then finally going fulltime at Paradyme.