The State of Sales Enablement

Lauren Brownstone, a seasoned enabler, discusses the difference between skills and competencies, the Kirkpatrick methodology for measuring enablement impact, and moving towards objective skill assessment. They also explore the challenges in the enablement community and how enablement can benefit the entire organization, not just sales.

In this thought-provoking episode of Troubleshooting Enablement, we delve into the complex world of navigating layoffs and maintaining momentum in a challenging job market. Joining host Devin McDermott is the insightful Phil Putnam, an acclaimed coach, consultant, and advocate for enablers in transition. Phil shares his wealth of knowledge on how enablers can adapt their strategies to not only survive but thrive in an evolving job landscape.Want to submit a confidential question? Simply fill in this form: https://docs.google.com/forms/d/e/1FAIpQLScwcrkKKiFS6vbLbgt2S4jn9bCLkIc-KZaMqXdisdPb5F3CTg/viewformConnect with Phil Putnam:https://www.linkedin.com/in/philputnamcoach/https://www.philputnam.com/Connect with Devon McDermott: https://www.linkedin.com/in/devonmcdermott/Mentioned in this episode:The Building Blocks of Sales Enablement Learning ExperienceThe Building Blocks of Sales Enablement Learning Experience is the ultimate sales enablement learning experience based on the best-selling book by Mike Kunkle. This self-paced learning experience will provide you with the knowledge and guidance required to fast-track the sales enablement maturity levels of your organization and your career. - Gain the knowledge required to fast-track your sales enablement career - Create the impact associated with advanced enablement maturity levels - Certifications showcasing your ability to create business impact To find out more and to register for exclusive relaunch offers visit goffwd.com/blocks.

In this episode of the State of Sales Enablement, Jonathan Kvarfordt aka Coach K talks with Stephanie White, an enabler known for her outstanding contributions to the community and recently nominated for the 2024 SEC Ones to Watch. Stephanie shares insights from her experience in sales enablement, introduces her new initiative, Enablement Reimagined, and discusses common challenges and effective strategies for enablers.Here are some of the questions Stephanie and Jonathan attempted to tackle:What is Stephanie's approach in enabling enablers?What is Enablement Reimagined, and what does it aim to change about the support available to enablers?What are the typical obstacles that enablers encounter, and how can they address these to enhance their strategic role?How can enablers secure the development tools they need and get the right support within their businesses?Connect with Stephanie White: https://www.linkedin.com/in/stephanie-white-sales/Learn more about Enablement Reimagined: https://www.linkedin.com/company/enablement-reimagined/Connect with Jonathan Kvarfordt: https://www.linkedin.com/in/jmkmba/Mentioned in this episode:The Building Blocks of Sales Enablement Learning ExperienceThe Building Blocks of Sales Enablement Learning Experience is the ultimate sales enablement learning experience based on the best-selling book by Mike Kunkle. This self-paced learning experience will provide you with the knowledge and guidance required to fast-track the sales enablement maturity levels of your organization and your career. - Gain the knowledge required to fast-track your sales enablement career - Create the impact associated with advanced enablement maturity levels - Certifications showcasing your ability to create business impact To find out more and to register for exclusive relaunch offers visit goffwd.com/blocks.

Conversational Intelligence is one of the rapidly emerging categories in the sales tech space. However, as with any other technology tool, the same rule applies: A fool with a tool is still a fool. To understand how to maximize the value of Conversational Intelligence platforms, navigate common pitfalls, and align all key stakeholders, Dannii has caught up with Keiran Smith, an enabler who has lots of stories from the CI implementation trenches to tell.Here are some of the questions Keiran and Danny attempted to tackle:What makes a great Conversational Intelligence platform implementation, and what are the potential challenges enablers should be mindful of?How do you ensure buy-in and adoption for Conversational Intelligence?What role do sales leaders play in the Conversational Intelligence journey?Mentioned in this episode:The Building Blocks of Sales Enablement Learning ExperienceThe Building Blocks of Sales Enablement Learning Experience is the ultimate sales enablement learning experience based on the best-selling book by Mike Kunkle. This self-paced learning experience will provide you with the knowledge and guidance required to fast-track the sales enablement maturity levels of your organization and your career. - Gain the knowledge required to fast-track your sales enablement career - Create the impact associated with advanced enablement maturity levels - Certifications showcasing your ability to create business impact To find out more and to register for exclusive relaunch offers visit goffwd.com/blocks.

Navigating the ever evolving landscape of enablement can feel like uncharted territory. That's where Troubleshooting Enablement comes in. This podcast is a safe space to tackle those nagging questions you've been hesitant to ask in public spaces like LinkedIn, social media, or enablement forums, if you've ever felt like everybody's got it all figured out, except me.In this episode, Jennifer Ryan joins Devon to troubleshoot your questions and speaks about how to maintain senior leadership support, corporate parenting, finding your personal "yes", and more. Want to submit a confidential question? Simply fill in this form: https://docs.google.com/forms/d/e/1FAIpQLScwcrkKKiFS6vbLbgt2S4jn9bCLkIc-KZaMqXdisdPb5F3CTg/viewformMentioned in this episode:The Building Blocks of Sales Enablement Learning ExperienceThe Building Blocks of Sales Enablement Learning Experience is the ultimate sales enablement learning experience based on the best-selling book by Mike Kunkle. This self-paced learning experience will provide you with the knowledge and guidance required to fast-track the sales enablement maturity levels of your organization and your career. - Gain the knowledge required to fast-track your sales enablement career - Create the impact associated with advanced enablement maturity levels - Certifications showcasing your ability to create business impact To find out more and to register for exclusive relaunch offers visit goffwd.com/blocks.

An Englishwoman, an Aussie, and two Americans walk into a podcast studio...This is not the beginning of a bad joke but the beginning of season 3 of The State of Sales Enablement podcast. With two new hosts, familiar faces, and a brand new episode format, this season promises to be the best one yet. Join Felix Krueger, Devon McDermott, and now also Jonathan Kvarfordt and Dannii Mathers for a 360 view on each of the hosts' enablement adventures and what's in store for enablement in 2024 and beyond!Mentioned in this episode:The Building Blocks of Sales Enablement Learning ExperienceThe Building Blocks of Sales Enablement Learning Experience is the ultimate sales enablement learning experience based on the best-selling book by Mike Kunkle. This self-paced learning experience will provide you with the knowledge and guidance required to fast-track the sales enablement maturity levels of your organization and your career. - Gain the knowledge required to fast-track your sales enablement career - Create the impact associated with advanced enablement maturity levels - Certifications showcasing your ability to create business impact To find out more and to register for exclusive relaunch offers visit goffwd.com/blocks.

Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, reports, jobs, and more! Brought to you by Devon McDermott and Felix Krueger.Here is what we talked about this month: FLSM engagementManaging senior stakeholder expectations Enablement researchWhy Revenue Enablement is not just sales enablement Why sales enablement must embrace AIAiming high in enablementUnethical LayoffsSubscribe to the FFWD newsletter for all the resources mentioned in this episode: http://eepurl.com/h4ymJvConnect with Devon McDermott on LinkedIn: https://www.linkedin.com/in/devonmcdermott/Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/Connect with Steffaney Zohrabyan on LinkedIn: https://www.linkedin.com/in/steffaneyzohrabyan/Where to find The State of Sales Enablement:Website - http://thestateofsalesenablement.com/LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g

Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, reports, jobs, and more! Brought to you by Devon McDermott and Felix Krueger.Here is what we talked about this month: Stakeholder management17 key revenue enablement statsShopify's best practices to reduce meeting bloatSales enablement vs revenue enablement vs business enablementEnablement jobs boardsCS layoffsChatGPT Plugin recommendationAI-powered interview practiceExploring opportunities in the generative AI value chainSubscribe to the FFWD newsletter for all the resources mentioned in this episode: http://eepurl.com/h4ymJvConnect with Devon McDermott on LinkedIn: https://www.linkedin.com/in/devonmcdermott/Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/Connect with Steffaney Zohrabyan on LinkedIn: https://www.linkedin.com/in/steffaneyzohrabyan/Where to find The State of Sales Enablement:Website - http://thestateofsalesenablement.com/LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g

This episode was originally published on September 28th 2022. The Sales Enablement discipline is experiencing astronomical growth around the world. A lot of businesses want to kickstart their enablement efforts but they are missing the sales enablement talent to make things happen. Our guest in this week's episode connects enablers and businesses in his daily work as a recruiter specialised in sales enablement. He'll share his unique insight into what it takes for sales enablement professionals to put their best foot forward in interviews and how businesses can make better hiring decisions. Please welcome the CEO of Enablematch, Dave Lichtman.  Here are some of the questions we've covered: - There is a lot of talk about redundancies in Sales Enablement right now. What is the state of the Sales Enablement talent market in 2022?- Based on the JDs you come across, has the profile of Sales Enablement talent evolved? - What is your advice to businesses that attempt to fill a Sales Enablement role for the first time? What does best practice in the recruitment process look like? - What advice can you give candidates to nail the interview process for SE roles? Here are some of the resources referenced in this episode:Connect with Dave Lichtman on LinkedIn: https://www.linkedin.com/in/davelichtman/Dave's recruitment business, Enablematch: https://www.enablematch.com/Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/Where to find The State of Sales Enablement:Website - http://thestateofsalesenablement.com/LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g

Enablers! It's time for yet another edition of This Month In Sales Enablement with all the resources you need to stay up to date with the Sales Enablement space including insights, reports, jobs, and more! Brought to you by Devon McDermott and Felix Krueger.Here is what we talked about this month: The top 10 most downloaded podcast episodes Skills-Based Hiring - LinkedIn ReportEnablement jobsNYT: AI Poses Risk of ExtinctionBCG AI in the workplace reportEnablement eventsBook review: What got you here won’t get you thereSubscribe to the This Month In Sales Enablement newsletter for all the resources mentioned in this episode: http://eepurl.com/h4ymJvConnect with Devon McDermott on LinkedIn: https://www.linkedin.com/in/devonmcdermott/Connect with Felix Krueger on LinkedIn: https://www.linkedin.com/in/hfkrueger/Connect with Steffaney Zohrabyan on LinkedIn: https://www.linkedin.com/in/steffaneyzohrabyan/Where to find The State of Sales Enablement:Website - http://thestateofsalesenablement.com/LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g