Effective Behavior Change with Lauren Brownstone | Interview

May 16, 2024

Lauren Brownstone, a seasoned enabler, discusses the difference between skills and competencies, the Kirkpatrick methodology for measuring enablement impact, and moving towards objective skill assessment. They also explore the challenges in the enablement community and how enablement can benefit the entire organization, not just sales.

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Introduction

00:00 • 2min

Contrasting Teaching and Behavior Change in Corporate Environments

01:37 • 2min

Navigating the Enabling Landscape

03:56 • 4min

Measuring Behavior Change and Sales Success

08:09 • 9min

Balancing Skills and Competencies

16:47 • 7min

In this episode of the State of Sales Enablement, Jonathan Kvarfordt aka Coach K talks with Lauren Brownstone, an enabler with a wealth of experience and author of "Enabling Enablement: Executing a Strategic Learning and Readiness Function to Launch Your Organization to New Heights." Lauren shares her journey from education to corporate enablement, discusses her multi-faceted definition of enablement, and delves into the importance of behavior change in driving organizational success.

Here are some of the questions Lauren and Jonathan attempted to tackle:

What is the difference between skills and competencies, and why is this distinction important?
What is the Kirkpatrick methodology, and how can it be used to measure the impact of enablement?
How can organizations move from subjective to objective measures of skills and behavior change?
What are the common challenges in the enablement community, and how can a clearer definition of enablement help address these?
Why can enablement serve the entire organisation, not just sales?

Connect with Lauren Brownstone:

https://www.linkedin.com/in/laurenbrownstone/

https://www.heartwisedev.com/

Read Lauren's book:

https://www.amazon.com/Enabling-Enablement-Executing-Strategic-Organization/dp/B0CQ17B8R3

Connect with Jonathan Kvarfordt:

https://www.linkedin.com/in/jmkmba/

Mentioned in this episode:

The Building Blocks of Sales Enablement Learning Experience

The Building Blocks of Sales Enablement Learning Experience is the ultimate sales enablement learning experience based on the best-selling book by Mike Kunkle. This self-paced learning experience will provide you with the knowledge and guidance required to fast-track the sales enablement maturity levels of your organization and your career. - Gain the knowledge required to fast-track your sales enablement career - Create the impact associated with advanced enablement maturity levels - Certifications showcasing your ability to create business impact To find out more and to register for exclusive relaunch offers visit goffwd.com/blocks.