

How to Save the World | The Psychology & Science of Environmental Behavior
Katie Patrick
What *really* gets people to take action for the planet? Environmental engineer and designer, Katie Patrick, takes you on a wild intellectual journey into the heart of the environmental psyche, exploring the latest evidence-based behavioral science you can use to get more people to adopt your climate or environmental campaign. Get Katie's secret climate action design tips and indie startup insights to make it happen at https://helloworlde.com/actiontips. Warning: For deep sustainability nerds only 🤓🌏.
Episodes
Mentioned books

Mar 1, 2020 • 15min
Why Don't We See Environmental Numbers on Everything Like the Stock Market or a Nutritional Label? Ep4
I got this sense a few years ago, that if people could see the numbers that made up their environmental footprint (such as the litres of water they used in a shower or the number trees felled to make their toilet paper) in an immediate and easy-to-understand way, then this data must, absolutely must, cause the person to use less resources, right?
I had such a strong hunch about this connection that it has obsessed me ever since.
This episode is about why the public disclosure of data matters and how it enables change.
Sign up to join the live group "Fitbit for the Planet" calls at katiepatrick.com/fitbit.
Follow Katie Patrick
Get a copy of How to Save the World on Amazon
katiepatrick.com
Twitter @katiepatrick
Instagram @katiepatrickhello
LinkedIn
Support the podcast
Contribute a monthly donation at patreon.com/katiepatrick to help me continue to make these episodes possible.
Thank you to Jordan, Nader, Mike, Gary, Alex, Ben, Dee, and Ian for contributing! Xx

Feb 1, 2020 • 48min
Why Systems Thinkers are Better for the Planet, Stephen Lezak PhD Ep3
Why do some people seem to consider environmental issues deeply, while others glance over our greatest earthly challenges and seem to hardly care? Our capacity for a “systems thinking” mindset can help tell us to answer why. Today’s guest, research psychologist and geographer Stephan Lezak, conducted a study that measured people’s tendency towards systems thinking and how this correlated to their environmental values. He found that people who rank higher as systems thinkers substantially consider environmental issues to be more important. In this fascinating conversation, we discuss what it takes to see the grey areas and the vast interconnectedness in a complicated world, the mistakes we make in our reasoning, and how we can build a new generation of systems thinkers in schools and universities today.
Sign up to join the live "Fitbit for the Planet" group calls at katiepatrick.com/fitbit.
Follow Stephan Lezak
Twitter @StephenLezak
Follow Katie Patrick
Get a copy of How to Save the World on Amazon
katiepatrick.com
Twitter @katiepatrick
Instagram @katiepatrickhello
LinkedIn
Support the podcast
Contribute a monthly donation at patreon.com/katiepatrick to help me continue to make these episodes possible.
Thank you to Jordan, Nader, Mike, Gary, Alex, Ben, Dee, and Ian for contributing! Xx

Feb 1, 2020 • 29min
Air Quality As A Fitbit for the Planet with Kimberly Hunter Ep2
In this video I talk with Kimberly Hunter, the VP of Communications at one of the Bay Area’s most interesting new environmental data companies. Aclima is the first company in the world to map out air quality by specific address by attaching air sensors to the Google cars that take images for Google Street View. We discuss the fascinating evolution of electronic sensors that are now starting to cover the world that are telling us information that we never had before. This detailed environmental data is opening up a huge change in the way governments and individuals make decisions and could even lead to a future world where sustainability is fully automated.
Sign up to join the live "Fitbit for the Planet" group calls at katiepatrick.com/fitbit.
Follow Aclima
Twitter @aclima
aclima.io
Follow Katie Patrick
Get a copy of How to Save the World on Amazon
katiepatrick.com
Twitter @katiepatrick
Instagram @katiepatrickhello
LinkedIn
Support the podcast
Contribute a monthly donation at patreon.com/katiepatrick to help me continue to make these episodes possible.
Thank you to Jordan, Nader, Mike, Gary, Alex, Ben, Dee, and Ian for contributing!

Jan 1, 2020 • 13min
The "God Metric" at the Center of Your Change Strategy Ep1
Here’s the problem: Many people start projects without understanding much about what it is they are trying to change in the world. I mean, they don’t look into the data about their problem.
You may have heard the saying,
“If you can’t measure it, it probably doesn’t exist.”
That’s well and good for scientists, but what does this mean for social-change entrepreneurs, world changers, and designers? Or creative people in general? The brutally honest truth is: if we can’t measure the impact we are having on the world, we probably aren’t having any at all.
Let this sink in for a moment:
Despite your best intentions, you may very well not be making any meaningful impact on the world.
Sign up to join the live group calls at katiepatrick.com/fitbit.
Follow Naomi Augustine-Yee
Twitter @GST_naomi
LinkedIn
naomiaugustine.com
Follow Katie Patrick
Get a copy of How to Save the World on Amazon
katiepatrick.com
Twitter @katiepatrick
Instagram @katiepatrickhello
LinkedIn
Support the podcast
Contribute a monthly donation at patreon.com/katiepatrick to help me continue to make these episodes possible.
Thank you to Jordan, Nader, Mike, Gary, Alex, Ben, Dee, and Ian for contributing! Xx


