I got this sense a few years ago, that if people could see the numbers that made up their environmental footprint (such as the litres of water they used in a shower or the number trees felled to make their toilet paper) in an immediate and easy-to-understand way, then this data must, absolutely must, cause the person to use less resources, right?
I had such a strong hunch about this connection that it has obsessed me ever since.
This episode is about why the public disclosure of data matters and how it enables change.
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Thank you to Jordan, Nader, Mike, Gary, Alex, Ben, Dee, and Ian for contributing! Xx
How to Save the World | The Psychology & Science of Environmental Behavior