

Retailgentic
Scot Wingo
Exploring the intersection of retail, ecommerce and agentic systems.
Episodes
Mentioned books

Oct 30, 2025 • 54min
Caila Schwartz on Salesforce’s Holiday Forecast: Agentic Discovery, Loyalty, and “Discount Chicken”
 In this episode of Retailgentic, Salesforce’s Director of Strategy and Consumer Insights Caila Schwartz joins Scot Wingo to break down Salesforce’s 2024 Holiday Forecast, and how AI agents like ChatGPT, Perplexity, and Gemini are transforming the path to purchase.They cover:How 21% of global holiday spend will be influenced by AIWhy discovery (not discounts) is this year’s themeWhy Baby Boomers are finally using ChatGPT for shoppingHow Gen Z is bringing the mall back with AI in handThe return of “Discount Chicken” and the Tuesday-after-Cyber-Monday surpriseTimestamps:00:00 – Welcome + Caila intro01:00 – What Salesforce’s Consumer Insights team does04:30 – Agentforce and AI momentum post-Dreamforce07:00 – Holiday forecast: “Discovery” as the 2024 theme08:00 – How Agentic tools are changing product search09:45 – $263B in AI-influenced sales12:00 – Gen Z, Baby Boomers, and agentic adoption15:00 – Q3 data: growth, traffic, and product detail engagement19:30 – LLM referrals vs social media conversions22:00 – ChatGPT Checkout and embedded commerce25:00 – AI in physical stores — 57% of shoppers use agents in-store28:00 – Holiday sales forecast and discount trends33:00 – The rise of “Discount Chicken”38:00 – Loyalty consolidation and the price-sensitive consumer42:00 – Gen Z’s love of in-store experiences47:00 – The future of unified data and physical + digital retail50:00 – Closing thoughts👉 Connect with Manil: https://www.linkedin.com/in/caila-schwartz/👉 Learn more about Salesforce: https://www.salesforce.com/🧠 Want to stay ahead in AI commerce? Subscribe and follow along:📰 Subscribe to the free Substack: retailgentic.ai 📺 Watch episodes on YouTube & Subscribe for updates: https://www.youtube.com/@Retailgentic 

Oct 23, 2025 • 49min
Manil Uppal on Solving Agentic Checkout: How CartAI Is Building the Execution Layer for AI Commerce
 In this episode of Retailgentic, Scot Wingo talks with Manil Uppal, Founder & CEO of CartAI, about building the “execution layer” of agentic commerce, where AI agents don’t just recommend products, they buy them. From his early startups acquired by H-E-B and UPS to his vision for CartAI, Manil shares how his team is solving the hardest problem in agentic shopping: completing checkout seamlessly across any retailer.Key Timestamps00:02:00 – Manil’s background: from delivery startups to AI infrastructure00:09:00 – The “aha” moment: from “Where to Buy” to “Go Buy It”00:15:00 – The 3 layers of Agentic Commerce: Catalog, Payments, Checkout00:20:00 – How CartAI executes merchant-native checkouts across platforms00:26:00 – Why retailers need a whitelist for good agents00:33:00 – Handling out-of-stocks, variants, and dynamic pricing00:40:00 – Thoughts on ChatGPT’s new ACP standard00:43:00 – Lessons from early food delivery startups for agentic commerce00:46:00 – The future: vertical AI apps, expert agents, and commerce everywhereAgentic commerce is evolving fast and CartAI is building the rails to make it work.👉 Connect with Manil: https://www.linkedin.com/in/maniluppal/👉 Learn more about CartAI: https://www.cartai.ai👉 Explore their substack: https://substack.com/@cartai🧠 Want to stay ahead in AI commerce? Subscribe and follow along:📰 Subscribe to the free Substack: retailgentic.ai 📺 Watch episodes on YouTube & Subscribe for updates: https://www.youtube.com/@Retailgentic 

Oct 14, 2025 • 1h 2min
Turning the Tables: Kiri Masters Interviews Scot Wingo on Agentic Commerce & AI Shopping
 In this special Retailgentic episode, guest host Kiri Masters turns the tables on our regular host, Scot Wingo (CEO, ReFiBuy). They unpack the next big retail revolution, Agentic Commerce, and what it means for shoppers, retailers, and brands as AI shopping agents like ChatGPT and Perplexity redefine discovery, loyalty, and checkout.Scot shares the lessons behind ChannelAdvisor, Spiffy, and now ReFiBuy, plus why messy product catalogs, ad overload, and loyalty programs will determine who wins in the AI marketplace era.⏱️ Key Timestamps00:00 – Intro: Kiri turns the tables02:15 – Scot’s early career & first startup07:50 – Building ChannelAdvisor14:30 – Lessons from going public20:05 – Spiffy and the services economy26:40 – Discovering AI → the spark for ReFiBuy33:00 – What is Agentic Commerce?38:20 – ChatGPT & Perplexity in the marketplace race45:00 – The product catalog problem explained51:00 – How ReFiBuy solves it with AI55:20 – Retailers’ edge: loyalty, data, customer experience59:00 – The next phase: marketplaces 2.01:02:00 – Close: The future of AI shopping👉 Connect with Scot: https://www.linkedin.com/in/thescotwingo/👉 Learn more about ReFiBuy: refibuy.ai🧠 Want to stay ahead in AI commerce? Subscribe and follow along:📰 Subscribe to the free Substack: retailgentic.ai 📺 Watch episodes on YouTube & Subscribe for updates: https://youtu.be/4xI9qXNU_R0 

Sep 30, 2025 • 50min
Jason Nyus: President & GM at Shopware on Agentic Commerce, Open Ecosystems, and the Future of Checkout
 Jason Nyus, General Manager of North America at Shopware, boasts over 25 years in e-commerce, including a significant tenure at Digital River. He discusses the rise of agentic commerce and the formation of the Agentic Commerce Alliance, designed to foster an open ecosystem. Jason explains Shopware's focus on mid-market complexities and its innovative freemium model. He also predicts a future where a billion-dollar brand operates without a website, with agentic commerce potentially comprising 25% of e-commerce by 2030. 

Sep 30, 2025 • 50min
Jordi Montes: Founder+CEO Simple Checkout, From Crypto to Agentic Payments
 Jordi Montes, Founder and CEO of SimpleCheckout.ai, shares his transformative journey from the Bitcoin Lightning Network to creating a unified payment framework for AI-driven commerce. He reveals how the capabilities of AI inspired agentic payments, emphasizing the need for payment systems that evolve beyond traditional browsers. Dive into his vision for L402, a protocol for AI agents, and why personalization will reshape online retail. With a focus on making payments agnostic, Jordi discusses the future of agent-to-agent transactions and the role of developers in this revolution. 

Sep 25, 2025 • 49min
Melissa Minkow on Agentic Commerce, Loyalty, Consumer Habits, and Retail’s Future
 In this episode of the Retailgentic Podcast, Scot Wingo sits down with Melissa Minkow, Global Director of Retail Strategies & Insights at CI&T. Melissa shares her perspective on consumer behavior, why ingrained shopping habits stick, and how agentic commerce will shape the future of retail.We cover:- Why consumer habits are so hard to change, even in grocery shopping- Exclusive sneak peek: fresh survey data showing 75% of consumers now use AI in their path to purchase- How agentic commerce could transform loyalty, pricing, and even group buying- Lessons from Target Canada and why back-office AI matters more than flashy consumer tools- Why TikTok might be the blueprint for agentic retail experiencesRetail is changing fast and the agentic future is already here. Subscribe for more conversations, insights, and data shaping the next chapter of commerce.Timestamps:00:00 – Consumers are routinized: why habits stick01:08 – Introducing the Retailgenic Podcast02:15 – Guest intro: Melissa Minco of CI&T04:06 – Melissa’s background: from Anthropologie to Target to CI&T08:52 – Target Canada lessons & retail systems breakdown12:00 – Apps vs. consumers: adoption, trust, and pushback15:00 – Agentic commerce: inside vs. outside view19:00 – Will consumers build their own shopping agents?23:00 – Exclusive data: 75% of consumers now use AI in their path to purchase28:00 – Sponsored GEO and consumer trust33:00 – Agent strategies: retailer, consumer, and third-party36:00 – Best practices: getting your “back office” right first40:00 – Checkouts, marketplaces, and the future of digital retail46:00 – Loyalty in the agentic era: Gen Z, UK vs. US, and discounts50:00 – Group buying, negotiation, and dynamic pricing56:00 – Reading the tea leaves: websites, zero-click, and consumer control01:00:00 – Melissa’s “personal agents” vision of the future01:05:00 – TikTok as a model for agentic commerce01:08:00 – Wrap-up & closing thoughtsReport drops at CI&T website soon: https://ciandt.com/us/en-us🧠 Want to stay ahead in AI commerce? Subscribe and follow along:📰 Subscribe to the free Substack: retailgentic.ai📺 Watch episodes on YouTube: youtube.com/@retailgentic🎧 Listen wherever you get your podcasts: Spotify, Apple, etc. 

Sep 18, 2025 • 1h 2min
From Columbia to Custom AI, an Agentic Commerce Deep Dive | Amine Allouah, My Custom AI
 Dr. Amine Allouah completed his PhD at Columbia Business School, specializing in algorithmic game theory and optimization in multi-agent systems. After leading applied science work at Meta across ads, notifications, and marketplace teams, he co-founded My Custom AI to help enterprises deploy tailored AI solutions. His work bridges deep theory with practical applications, shaping how businesses think about LLMs, agents, and the economics of AI.This week on Retailgentic, we’re joined by Dr. Amine, co-founder of My Custom AI and one of the sharpest minds at the intersection of AI, economics, and retail. In this conversation, we dig deep into:Amine’s journey: École Polytechnique → Columbia → Meta → entrepreneurshipWhat algorithmic game theory means for real-world AI systemsWhy enterprises need custom models for accuracy, privacy, and cost savingsThe ACES Framework: how agents really “shop” onlineSurprising findings: agents ignore ads, but positioning still mattersWhy MCP isn’t enough, and what’s next for protocolsImplications for retailers, brands, and the future of retail mediaIf you’ve ever wondered how agents will reshape retail and what brands need to do right now to prepare, this episode will give you a front-row seat to the future of agentic commerce.Highlights/Timestamps ⏱️0:00 – How agents drive omnichannel growth beyond e-commerce5:00 – Meet guest Amine Allouah: from École Polytechnique to Columbia PhD9:30 – Game theory, algorithm design, and AI: lessons from his PhD13:45 – From Meta AI researcher to startup founder: the origin of My Custom AI18:10 – What My Custom AI does: feasibility studies, custom model training & workshops23:25 – Why retailers sometimes need their own LLMs: accuracy, privacy & cost savings29:20 – Beyond LLaMA: multimodal models, recommendation systems, and custom architectures34:05 – The ACES Framework: building a sandbox to study agent shopping39:16 – Optimizations around pricing, loyalty & group buying39:24 – Why group buying startups have struggled39:35 – Aligning buyer and seller agents for better outcomes44:15 – Agent behavior insights: Claude and the “ergonomic” keyword example48:50 – The case for seller-side agents and real-time PDP updates51:31 – Amazon is the first company to adopt the ACES framework55:00 – Retail media networks in an agent world: real-time “agentic ads”58:00 – Will websites die? The future of browsing, checkouts & merchant centers1:01:00 – Closing thoughts + where to find Amine & the ACES paper🧠 Want to stay ahead in AI commerce? Subscribe and follow along:📰 Subscribe to the free Substack: retailgentic.ai📺 Watch episodes on YouTube: youtube.com/@retailgentic🎧 Listen wherever you get your podcasts: Spotify, Apple, etc. 

Sep 11, 2025 • 58min
The Predictive Enterprise and the Future of Agentic Commerce | Kasey Lobaugh, C Futurist Consumer Industry @ Deloitte
 In this episode of Retailgentic, Deloitte’s Chief Futurist Kasey Lobaugh joins us to explore the future of agentic commerce. Kasey has spent nearly three decades advising global retailers, brands, and manufacturers. He launched Deloitte Digital, now a multibillion-dollar business, and today leads Deloitte’s Future of the Consumer Industry platform. Known for coining the “great bifurcation” of consumers, Kasey helps executives anticipate disruptive forces and chart strategy amid seismic change.Scot and Kasey unpack the forces reshaping commerce and the role of AI:Six forces shaping the consumer industryThe great bifurcation of value vs. convenience shoppersRise of predictive enterprisesFragmentation and shifting demographicsAgentic AI and digital services growthDeclining Google traffic and new discovery modelsWhy “hopping the cost curve” may be essentialHighlights00:02:00 – Meet Kasey Lobaugh, Deloitte’s Chief Futurist for the consumer industry00:05:00 – The six forces shaping the future: consumer, culture, tech, industry, climate, and politics00:10:30 – Why growth feels constrained: demographics, barriers to entry, and shifting spend00:15:00 – The new bifurcation: asset owners vs. providers of labor00:20:00 – From mass retail to hyper-relevance powered by AI00:23:00 – The predictive enterprise: moving beyond insights to compute-led foresight00:25:30 – Surprising predictive attributes: why buying a cat can forecast retail behavior00:29:30 – Women and wealth: a dramatic shift by 203000:34:00 – The decline of search and rise of GenAI discovery00:40:00 – Retailers in the age of ChatGPT checkout00:46:00 – AI isn’t blockchain or VR: why adoption curves look different00:50:00 – Creativity unlocked: from AI-generated music to new consumer products00:54:00 – Hopping cost curves: why efficiency alone won’t win the AI era00:57:00 – Closing thoughts: racing to abundance, not the bottom🧠 Want to stay ahead in AI commerce? Subscribe and follow along:📰 Subscribe to the free Substack: retailgentic.ai📺 Watch episodes on YouTube: youtube.com/@retailgentic🎧 Listen wherever you get your podcasts: Spotify, Apple, etc. 

Sep 4, 2025 • 53min
Agentic Commerce, AI Shopping, and the End of the Funnel | Andrea Leigh, Allume Group
 What happens when the marketing funnel collapses and AI takes over discovery? Scot Wingo talks with Andrea Leigh, Amazon veteran and CEO of Allume Group, about the latest Allume Insider Report (AIR).We cover:• How ~60% of shoppers now use AI for product research• “Value” as price and purpose (Gen Z, resale, circular)• Social commerce’s rise and the blur between entertainment & shopping• Why D2C sites are crucial for AI readability• The shaky future of retail media networks and SEOAndrea pulls back the curtain on how AI, value, and entertainment are rewriting the rules of commerce. This conversation is a roadmap for brands preparing for the collapse of search and the rise of agentic shopping.⏱️ Time Stamps01:41 – Guest intro: Andrea Leigh, Amazon alum & CEO of Allume Group.03:18 – Andrea’s Amazon career and path to founding Allume Group.06:14 – Amazon negotiations today: bots, automation, and leverage.06:59 – Tariffs: who pays and why consumers often shoulder it.08:01 – The origins of the Allume Insider Report (AIR).11:10 – Three trends shaping commerce: AI help, value, and fun.12:02 – 60% of shoppers already use AI for product discovery.15:16 – Gen Z starts searches on TikTok, not Amazon.19:29 – ChatGPT Checkout: affiliate or true marketplace?26:11 – Value redefined: bargain-hunting, private label, and resale on the rise.31:12 – Social commerce explodes: TikTok Shops headed for $17B.32:47 – “Amazon solved buying but killed shopping.”40:05 – D2C sites as AI-readable “source of truth.”46:22 – Retail media and SEO industries under pressure from AI.53:20 – Amazon’s Rufus and the fight to compete with LLMs.52:55 – Closing thoughts + download the free AIR report.🧠 Want to stay ahead in AI commerce? Subscribe and follow along: 📰 Subscribe to the free Substack: retailgentic.ai📺 Watch episodes on YouTube: youtube.com/@retailgentic🎧 Listen wherever you get your podcasts: Spotify, Apple, etc. 

Aug 26, 2025 • 32min
AI Shopping Agents & the Future of Commerce | Alex Rampell, Andreessen Horowitz
 What happens when more than half of online shopping traffic comes from AI agents, not humans?In this episode of the Retailgentic Podcast, Scot Wingo sits down with Alex Rampell, General Partner at Andreessen Horowitz, to unpack the seismic shift happening at the intersection of AI, commerce, and payments.We cover:Is Google really screwed? (and why AI threatens its business model)The future of agentic commerce & attribution warsLessons from TrialPay, Affirm, and affiliate marketingHow platforms like ChatGPT could become checkout destinationsWhy “optimization” may be the killer feature of AI shopping agentsIf you’re in e-commerce, retail, fintech, or just want to know how AI will change the way we buy and sell, this is a must-listen.⏱️ Time Stamps04:45 – Alex’s early days: shareware & credit card processing06:26 – TrialPay, affiliates & the Netflix-for-shareware idea08:45 – Founding Affirm & moving into venture at a16z09:55 – The “apps practice” and where value accrues (infra vs. apps)10:57 – “Is Google Screwed?” background & themes13:02 – Commerce attribution & affiliate marketing evolution15:04 – Impulse vs. highly considered purchases in AI era18:27 – Optimization: why AI wins on time vs. money tradeoff21:00 – Reviews, shill content, and trust problems23:50 – Hosted checkout: could ChatGPT become a marketplace?26:14 – Will Apple jump into AI commerce?28:35 – Coupon codes, group buying, and negotiation by agents30:04 – How commerce could be “rewired” by AI platforms31:25 – Closing thoughts & what’s next🧠 Want to stay ahead in AI commerce? Subscribe and follow along:📰 Subscribe to the free Substack: retailgentic.ai📺 Watch episodes on YouTube: youtube.com/@retailgentic🎧 Listen wherever you get your podcasts: Spotify, Apple, etc. 


