In this episode of the Retailgentic Podcast, Scot talks with Stu Solomon, CEO of HUMAN Security, the company analyzing 20+ trillion digital interactions every week to detect bots, fraud, and now agentic AI behavior. Stu breaks down:

Why bots now exceed human traffic
The 1300% growth in agentic activity
How HUMAN identifies good vs. bad bots
The rise of agentic logins, navigation, and even checkouts
Why spoofing of ChatGPT and Perplexity traffic is exploding
What retailers need to know about letting AI agents crawl their sites
The coming world of agent-to-agent commerce

If you’re preparing for the future of retail, ad tech, AI commerce, or online security, this is essential listening.

Timestamps
02:20 — What HUMAN actually measures (bot vs human vs agentic)
03:40 — Stu’s background (military → Amazon → banking → VC → CEO)
06:40 — The logistics + retail connection
09:00 — How HUMAN works: media + enterprise security
11:00 — The digital journey from ad → login → checkout
12:11 — HUMAN at 20 trillion interactions/week
16:55 — Why HUMAN started publishing agentic data
17:50 — 1300% growth in agentic activity
18:30 — Machine traffic surpasses human traffic
19:40 — The diversification of generative AI traffic
20:30 — Agentic login + website navigation behavior
24:00 — How HUMAN distinguishes bot vs agent vs human
33:00 — The bad side: spoofed ChatGPT & Perplexity traffic
38:30 — Retailers blocking bots without realizing it
47:00 — The inevitability of agentic adoption
48:40 — The future: agent-to-agent transactions
49:30 — The end of 2FA hell?

👉 Connect with Stu: https://www.linkedin.com/in/stu-solomon-733a217/
👉 Learn more about HUMAN: https://www.humansecurity.com/

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HUMAN Security’s Stu Solomon: Inside the Agentic Internet and the 1300% Surge in AI Traffic