Retailgentic: Agentic Commerce meets Retail and Brands Maia Josebachvili on Stripe’s Agentic Commerce Playbook
Jan 22, 2026
In this discussion, Maia Josebachvili, AI Chief Revenue Officer at Stripe, dives into the transformative concept of agentic commerce. Maia highlights how consumer behavior is evolving, with shoppers increasingly relying on AI for purchasing decisions. She outlines Stripe's strategy, focusing on four AI initiatives and the innovative Copilot Checkout for seamless transactions. The conversation also touches on the importance of merchant control, the need for trust and fraud protections, and the urgency for brands to adapt to this new AI-driven shopping landscape.
AI Snips
Chapters
Transcript
Episode notes
Agentic Commerce Is A Spectrum
- Agentic commerce exists on a spectrum from fully autonomous agents to human purchases inside chat interfaces.
- Stripe treats both under one umbrella while focusing current investment on chat-native buying experiences.
Stripe Builds For Distribution Shifts
- Stripe treats each major distribution shift as product opportunity and builds merchant-friendly infrastructure accordingly.
- Their history with marketplaces and online transitions informed the agentic commerce push.
Checkout Embedded Natively In Chat
- Copilot Checkout embeds a Stripe-powered checkout natively inside chat so users can buy without leaving the conversation.
- Stripe handles payments, checkout, and fraud while onboarding merchants via a waitlist and docs pages.