Copy Chief Radio
Kevin Rogers
Nobody writes alone. This show is going to be different because it's real time marketing happenings. Inside Copy Chief we're rooted in the foundational stuff that's proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we're constantly examining what's making sales for people.
Episodes
Mentioned books
Oct 3, 2023 • 1h 12min
CCR300: John Carlton: "My only regret…"
Join veteran direct-response copywriter John Carlton as he shares insights from a lifetime in marketing. John emphasizes the importance of learning through mistakes and living fully to enhance storytelling. He recounts his journey from being fired to becoming a successful freelancer, linking comedy and crowd work to effective copy. Discussing AI, he stresses it’s merely a tool, underscoring the necessity of human experience in writing. He also advocates for simplifying business and embracing life's challenges for personal growth.
Sep 19, 2023 • 37min
CCR299: Self-awareness for the win with Debbie Owen
My guest today, Debbie Owen, is an Enneagram coach who has taken things to another level by incorporating neuro-science into the mix.
Sep 5, 2023 • 28min
CCR298: Susan Berkley on shifting your human voice for influence
It only takes a little awareness and some simple tactics to use your voice with confidence. You'll leave this episode with both.
Aug 29, 2023 • 34min
CCR297: Justin Blackman - Next level copy voice
Today, my guest is Justin Blackman, who is THE GUY when it comes to brand voice, the expert who has defined the brand voice for people like… Amy Porterfield, Stu McLaren, and Todd Herman.
Aug 16, 2023 • 17min
CCR296: Coffee w/Kev - Yes, you really must specialize
Aug 8, 2023 • 46min
CCR295: How Daniel Throssell declared war on me, and won!
For my money, there is no better, or more entertaining, email copywriter in the game right now than Daniel Throssell.
Jul 25, 2023 • 42min
CCR294: Stress-Free Selling with Psychotherapist, Leah Benson
After listening to this quick episode, you'll know exactly how to prepare yourself to turn what used to feel like a high-pressure "performance" into an easy-going "conversation.
Jul 11, 2023 • 28min
CCR293: Why Teachers Make Great Copywriters w/ Tania Yeo
Today I'm talking with Tania Yeo, a former language arts teacher on how she has excelled at growing her skills and her career as a copywriter, just ONE YEAR after leaving teaching.
Jun 20, 2023 • 35min
CCR292: The secret side-door into financial copywriting w/ Joshua Lee Henry
On today's episode, I'm talking with Joshua Lee Henry, a rising star in the world of financial copywriting (recently promoted to copy chief at Banyan Hill Publishing)...
Jun 13, 2023 • 51min
CCR291: (Wisdom Tree) Laura Belgray on writing, and selling, Tough Titties
Laura Belgray, a witty writer and founder of Talking Shrimp, shares her journey of creating her memoir, Tough Titties. She highlights the challenges of maintaining her unique voice while navigating the publishing world. With hilarious anecdotes from her college days and insights on the impact of AI, Laura emphasizes the blend of truth and humor in storytelling. She also reveals the tough yet rewarding editing process, the importance of marketing for authors, and her hopes for inspiring readers to venture into writing themselves.
