Copy Chief Radio CCR300: John Carlton: "My only regret…"
Oct 3, 2023
Join veteran direct-response copywriter John Carlton as he shares insights from a lifetime in marketing. John emphasizes the importance of learning through mistakes and living fully to enhance storytelling. He recounts his journey from being fired to becoming a successful freelancer, linking comedy and crowd work to effective copy. Discussing AI, he stresses it’s merely a tool, underscoring the necessity of human experience in writing. He also advocates for simplifying business and embracing life's challenges for personal growth.
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Make More (Intentional) Mistakes
- Do make mistakes deliberately and treat each failure as a learning step toward skill and connection growth.
- John Carlton says your only regret should be not having made more mistakes, so stretch and try more things.
Look For Human Causes Behind Sales
- Do examine personal life, relationships, and team issues when sales lag; the root cause is often human, not technical.
- John Carlton recommends fixing the human problem first, then returning to marketing solutions.
Meeting Gary Halbert Changed Everything
- John recounts meeting Gary Halbert after getting fired and spending five adventurous years working closely with him.
- That relationship launched his freelance career and lifelong friendship.