John Carlton
Legendary copywriter and teacher. He still receives royalty checks every month for ads he wrote decades ago and is known for his insights into advertising greats.
Best podcasts with John Carlton
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10 snips
Nov 4, 2019 • 0sec
John Carlton: A Master Speaks About Copywriting, Part 2
John Carlton, a legendary copywriter and teacher, returns to share profound insights into the advertising world. He reveals little-known wisdom from icons like Claude Hopkins and Rosser Reeves that can help copywriters stand out. Carlton discusses the concept of being a 'sales detective' to uncover client needs, emphasizing the importance of action over mere knowledge. His unique method for connecting with clients ensures the information needed to craft winning ads flows freely. This engaging conversation blends humor, empathy, and deep strategy in the world of copywriting.
8 snips
Oct 28, 2019 • 0sec
John Carlton: A Master Speaks About Copywriting
Join John Carlton, a legendary copywriter and former partner of Gary Halbert, as he shares insights from decades in the industry. He reveals the one book that changed his career, emphasizing an unconventional approach to reading. Carlton argues that successful copywriting isn't just about intellectual knowledge; it's about taking action and practical experience. He also discusses the importance of understanding psychology in marketing and the ethical responsibilities that come with the craft. This episode is a goldmine for aspiring copywriters!
