John Carlton

Join veteran direct-response copywriter John Carlton as he shares insights from a lifetime in marketing. John emphasizes the importance of learning through mistakes and living fully to enhance storytelling. He recounts his journey from being fired to becoming a successful freelancer, linking comedy and crowd work to effective copy. Discussing AI, he stresses it’s merely a tool, underscoring the necessity of human experience in writing. He also advocates for simplifying business and embracing life's challenges for personal growth.

John Carlton, a legendary copywriter and teacher, returns to share profound insights into the advertising world. He reveals little-known wisdom from icons like Claude Hopkins and Rosser Reeves that can help copywriters stand out. Carlton discusses the concept of being a 'sales detective' to uncover client needs, emphasizing the importance of action over mere knowledge. His unique method for connecting with clients ensures the information needed to craft winning ads flows freely. This engaging conversation blends humor, empathy, and deep strategy in the world of copywriting.

Join John Carlton, a legendary copywriter and former partner of Gary Halbert, as he shares insights from decades in the industry. He reveals the one book that changed his career, emphasizing an unconventional approach to reading. Carlton argues that successful copywriting isn't just about intellectual knowledge; it's about taking action and practical experience. He also discusses the importance of understanding psychology in marketing and the ethical responsibilities that come with the craft. This episode is a goldmine for aspiring copywriters!