The Rich Somers Report

Most creators chase growth. The ones who actually scale build systems, discipline, and leverage behind the scenes.Rich Somers sits down with Brair Cochran, who’s worked closely with top creator Shelby Sapp, to break down what really drives brand scale heading into 2026—and why most people are focusing on the wrong levers. From audience growth and content strategy to positioning, partnerships, and long-term brand equity, this conversation cuts through surface-level tactics and gets into what actually compounds.Brair shares the biggest mistake creators make when trying to grow, the quiet advantage top creators understand early, and why scaling a personal brand isn’t about doing more—it’s about building smarter. The discussion explores how creators should think about visibility vs. credibility, short-term wins vs. long-term leverage, and why brand decisions made today determine who still matters two years from now.Rich and Brair also dive into what separates creators who plateau from those who build durable brands, how to think like a business instead of a content machine, and what creators must prioritize now to stay relevant and scalable in 2026.This is a grounded, strategy-first conversation for creators, founders, and personal brands who want more than followers—and are focused on building something that lasts. Join our investor waitlist and stay in the know about our next investor opportunity with Somers Capital: www.somerscapital.com/invest. Want to join our Boutique Hotel Mastermind Community? Book a free strategy call with our team: www.hotelinvesting.com. If you're committed to scaling your personal brand and achieving 7-figure success, it's time to level up with the 7 Figure Creator Mastermind Community. Book your exclusive intro call today at www.the7figurecreator.com and gain access to the strategies that will accelerate your growth.

John Azar, a seasoned real estate investor and co-founder of Peak 15 Capital, joins forces with Francisco Herrera, an expert in distressed investments. They discuss the pitfalls of current commercial real estate investing, including the consequences of overleveraging and undisciplined underwriting. Their insights reveal how strong assets can turn into liabilities and the importance of focused capital structure. The duo emphasizes the value of relationships over deal-chasing, and share strategies for protecting investor capital by thinking like institutional investors.

Mark Moss, an astute investor and economic commentator, reveals the harsh realities of our financial system. He discusses how inflation and government strategies are reshaping wealth and emphasizes the significant potential of Bitcoin as a digital asset. Mark explains the outdated nature of traditional financial advice and the mechanics behind fractional reserve banking. He forecasts Bitcoin's value skyrocketing in the coming decades, making a compelling case for individuals to rethink investment strategies amid rising economic uncertainty.

Jan Freitag, National Director of Hospitality Analytics at CoStar with over 20 years of expertise, dives into the current hotel investment landscape. He reveals the K-shaped recovery in hospitality, where ultra-luxury hotels thrive while midscale struggles. Jan discusses how Airbnb regulations boost hotel prices, the effects of climate risk on coastal property investments, and why limited supply is key to long-term performance. His insights into institutional investors’ strategies and the shifting demand landscape make this a vital listen for anyone interested in hotel investing.

Sam Gaudet, Dan Martell's Creative Director, shares insights on building personal brands that resonate. He discusses the importance of counter-positioning and how unique narratives make brands stand out. Sam reveals the four content buckets that guide brand messaging and emphasizes the power of authenticity. He also introduces topic selection strategies for virality and effective content packaging on platforms like YouTube. With his actionable tips, creators can grow audiences while maintaining clarity instead of just being the loudest voice.

In this engaging discussion, Jack McColl, a business credit and travel-hacking expert, reveals game-changing strategies for unlocking 0% business funding and stacking credit. He shares insights on turning credit cards into cash and travel perks, plus the biggest lies banks tell about credit. Learn how to fly first class to exotic locations for almost nothing, and discover the hacks to maximize points for premium travel. Jack emphasizes the power of leveraging 0% business credit as free capital to scale your entrepreneurial ventures.

Quinn Schilz, a 27-year-old entrepreneur and founder of Master Roofing, Inc., shares his journey from real estate to running a 20-person team. He emphasizes that sales is the ultimate skill, crucial for success in business and life. Quinn discusses the challenges of managing payroll and scaling a sales team while maintaining a long-term vision. He highlights the importance of building a resilient company culture and shares insights on high-ticket sales, the dynamics of hiring, and strategies for business growth.

Kassidy Warren hosts Rich Somers, an entrepreneur renowned for guiding others in personal transformation. They delve into Rich's 17 life-changing rules, covering everything from forging resilience during chaos to embracing accountability. Rich opens up about his journey through setbacks, including losing everything and building back stronger. The duo emphasizes the value of quick decision-making, leveraging technology for wealth, and the importance of consistent effort. This candid conversation serves as a wake-up call for anyone feeling stuck, offering a roadmap to reclaim purpose and direction.

Seth Bolt, a former musician turned hospitality entrepreneur, and Tori Bolt, a former news reporter, co-founders of Bolt Farm Treehouse, share their inspiring journey from a backyard Airbnb to a luxury treehouse resort. They discuss the importance of storytelling and creating transformative guest experiences over mere real estate metrics. The couple emphasizes the challenges of scaling their unique vision while maintaining authenticity and connection. Listeners will be captivated by their insights on brand building and the future of experiential hospitality.

Briar Cochran, a savvy content strategy and personal-branding expert, discusses the crucial role of personal branding in today's digital landscape. She emphasizes that the time to build influence is slipping away due to AI saturation. Topics include the psychology behind effective content, counter-positioning to stand out, and creating community-driven shares. Briar also provides insights on authentic storytelling, the importance of engagement metrics, and future trends shifting towards organic content. Listeners gain practical strategies to elevate their online presence.