

Content Inc. - The Podcast
Joe Pulizzi
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
Episodes
Mentioned books

Mar 25, 2024 • 5min
Don't Be a Full-Time Content Creator (438)
Exploring the transition from content creator to content entrepreneur and the importance of balancing content creation with business strategy. Highlighting the need to see oneself as a CEO of a media company and the misconception of solely focusing on content creation.

Mar 18, 2024 • 6min
Are We In a Post-Search World? (437)
AI is slowly taking over as the search engine of choice for more and more professionals. Are you ready for this? Most are not. The next 12 months are critical to make sure your story is told. Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

Mar 11, 2024 • 7min
Did the Content Creator Bubble Burst? (436)
Lexi Grant brings up a very tough topic: is it more difficult today to become a successful content creator? I think she's right and it is. But maybe there are things we can do now so we don't fall into the failure trap. Read Lexi's LinkedIn post here. Sign up for Content Entrepreneur Expo (CEX) here and use code TOM100 to save $100. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

Mar 4, 2024 • 44min
How to Create a Multi-Million Dollar Business from Your Book (435)
Learn how to turn your book into a successful content business by finding your niche, creating unique content, targeting a niche audience, exploring revenue models, and following strategies to build a multi-million dollar business.

Feb 26, 2024 • 6min
David Bowie and Getting Uncomfortable with Content (434)
Exploring the importance of getting uncomfortable with content creation, inspired by David Bowie's advice. Dive into the concept of content tilt to create unique and daring content that sets you apart in a competitive landscape.

Feb 19, 2024 • 5min
Why Billy Joel Started Writing Again (434)
Learn how Billy Joel rediscovered his passion for songwriting after a hiatus, and the importance of collaboration in overcoming creative blocks. Discover what all content creators and writers can do to start loving the process again.

Feb 12, 2024 • 6min
Creators Are Failing Because 9 in 10 Make This Mistake (433)
I had to make one key decision in the early days of my content creator model in order to succeed. It was extremely difficult to make, but that decision led to all my success. Unfortunately, most content creators won't make this change, and that is why they will fail. Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

Feb 5, 2024 • 10min
My 8 Best Decisions Ever (432)
Here's a bonus episode that runs through (in a way) the eight best decisions I've ever made. These include: Set Goals. Create Habits. Get a Roth IRA Get a 529 Account Call Your Boss Hire a Scheduling Manager Spend Time with Your Kids Separately Assign Housework Get a Password Manager Today's episode is brought to you by Memberful. Whether your passion is journalism, cooking, fitness coaching, teaching, or traveling — you can monetize your content with Memberful. Visit memberful.com/contentinc to get started building your membership business with a free trial. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get my personal newsletter today and receive my free goal-setting guide today.

Jan 29, 2024 • 5min
Content Entrepreneurs Are Not Creating Art (431)
Learn why content creators should focus on satisfying their own needs instead of creating art for the audience. Discover the importance of differentiating between art and commerce in content entrepreneurship.

Jan 22, 2024 • 6min
To Succeed, Don't Hold Back (430)
The speaker shares their personal story about releasing their novel as an audiobook, and the disappointment they faced when a family member had a negative reaction. They discuss the power of not holding back in creating art or content, and the valuable lessons learned from this experience.