Content Inc. - The Podcast cover image

Content Inc. - The Podcast

Don't Be a Full-Time Content Creator (438)

Mar 25, 2024
Exploring the transition from content creator to content entrepreneur and the importance of balancing content creation with business strategy. Highlighting the need to see oneself as a CEO of a media company and the misconception of solely focusing on content creation.
05:12

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Quick takeaways

  • Success in content business requires focus on business aspects beyond content creation.
  • Distinction between being a full-time content creator and a content entrepreneur crucial for industry success.

Deep dives

Importance of Balancing Content Creation and Business Management

Focusing solely on content creation may not be sufficient for success in the content business. The episode emphasizes the necessity of allocating time towards business aspects such as planning, distribution, measurement, integration, branding, promotion, and sales. Drawing from personal experiences, the host highlights the importance of spending a significant portion of time, potentially more than content creation, on managing the business side of being a content creator. The narrative underscores the role of a content entrepreneur as one who wears multiple hats, not just that of a full-time content creator.

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