Learn why content creators should focus on satisfying their own needs instead of creating art for the audience. Discover the importance of differentiating between art and commerce in content entrepreneurship.
Content entrepreneurs should focus on building a business rather than creating art, identifying a niche audience and developing a true differentiation area to meet their needs and go beyond their expectations.
Financial security is crucial for content creators to make the best decisions and take risks, allowing them the freedom to create without fear of failure or negative consequences.
Deep dives
Building a Business through Content Creation
Content entrepreneurs should focus on building a business rather than creating art. While some may argue that creating for oneself leads to the best content, the reality is that most content entrepreneurs are not in an FU (financially secure) position. Instead, they should identify a niche audience and develop a true differentiation area to meet their needs and go beyond their expectations. By consistently satisfying the audience and building a financially comfortable position, content creators can eventually create art.
The Importance of Financial Security
Financial security is crucial for content creators to make the best decisions and take risks. Being in an FU position allows for the freedom to create without fear of failure or negative consequences. Content entrepreneurs should focus on building a business model that puts them in a financially comfortable position first. Once in that position, they can then pursue creating art and producing the best content possible.
1.
Focusing on Audience Satisfaction and Building a Business
The incredible music executive Rick Rubin says that those who create art should NOT be creating that art for an audience. Art should be created only to satisfy the needs of the creator...and that's what will be best for an audience.
This is great...except that content creators aren't creating art. It's commerce. Some entrepreneurs are confused by this. Don't make this huge mistake.