Content Inc. - The Podcast cover image

Content Inc. - The Podcast

Content Entrepreneurs Are Not Creating Art (431)

Jan 29, 2024
Learn why content creators should focus on satisfying their own needs instead of creating art for the audience. Discover the importance of differentiating between art and commerce in content entrepreneurship.
05:20

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Quick takeaways

  • Content entrepreneurs should focus on building a business rather than creating art, identifying a niche audience and developing a true differentiation area to meet their needs and go beyond their expectations.
  • Financial security is crucial for content creators to make the best decisions and take risks, allowing them the freedom to create without fear of failure or negative consequences.

Deep dives

Building a Business through Content Creation

Content entrepreneurs should focus on building a business rather than creating art. While some may argue that creating for oneself leads to the best content, the reality is that most content entrepreneurs are not in an FU (financially secure) position. Instead, they should identify a niche audience and develop a true differentiation area to meet their needs and go beyond their expectations. By consistently satisfying the audience and building a financially comfortable position, content creators can eventually create art.

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