Content Inc. - The Podcast

There is nothing inherently wrong with putting all your chips into Instagram, TikTok or YouTube. It's just not a business model I could EVER recommend. Having no control over content distribution and no direct line to paying customers is a scary and fallable business. And we at The Tilt are doubling down on the other side of this rented land equation. Thanks to Lulu for sponsoring today's podcast. Start your book project today. Create a free account at Lulu here. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Scott Galloway has been adding new episodes into his Prof G podcast feed. Why does this matter? In the past, a podcaster would set up an entirely new podcast container. Today, Scott is adding a new episode type into a container that is already used by his audience? Brilliant or short sighted? You make the call. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

The most successful content creators and content entrepreneurs in the world focus on being great at one thing. To become a successful content business, our strategy must be about saying no to most everything, so we can say yes to the thing that counts. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Many content creators are hesitant to sell sponsorships and advertisements. Simply put, it's not natural for them. Once we get beyond our fear, we often forget to ask THE most important question when trying to sell a sponsorship package. And the question you need to ask is... ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

The best content you create today might actually be updating your old, out-of-date content. Do you know which of your high-trafficked pages need updating? What about your podcasts? Do they need updating too? Here's a simple plan to help you decide which content to update today. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

A very special encore episode of Content Inc. The world is changing. The definition of security does not necessarily include having a full-time job and working for someone else. This episode of Content Inc., Joe Pulizzi offers up some hard questions that each of us need to consider when it comes to our professional careers. How much say do you have in the company you work in? Is it really that risky to go out on your own vs. working for someone else? Get Joe's take and then decide for yourself.

Most content creators/content entrepreneurs never plan for an exit...it just happens to them. Exit planning for content creators starts at the very beginning. It includes setting the goal and then identifying the initial buyers. Here's a simple process to get you started with your exit strategy. --------- This episode is sponsored by ConvertKit. ConvertKit is the creator marketing platform made for creators by creators with powerful tools to help you learn about, connect with, and sell to your audience. Find out why this is the no. 1 platform for creators like you. Visit convertkit.com. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Last episode we talked about choosing growth. In order to do that, we need to lengthen our financial runway. One way is to diversify revenue streams. The second way is to trim the fat (expenses). Let's get to work. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

As we head into a recession, content creators have three choices. Should we retreat? Should we halt and keep the status quo? Should we advance? Two outcomes are certain. One is not. There is only one answer. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.

Most creators get into a rut with their content sign-up process. Over time, it gets stale. We need to create a "fans first" process to keep the experience magical for our community. Here's how. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.