Content Inc. - The Podcast
Joe Pulizzi
Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 10 minutes per episode.
Episodes
Mentioned books
May 30, 2022 • 6min
This Recession Not All Bad for Content Creators (343)
Recessions are generally not good. But, in the case of many small content creators, a recession can be an amazing opportunity. I'll break down three ways to take advantage of this impending recession...specifically for content creators and content entrepreneurs.
May 23, 2022 • 5min
Execution, Not Ideas (342)
Everyone has ideas. You have amazing ideas. But it's not the ideas that make the difference. It's all in the execution. Are your ideas getting in the way of your execution? ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
May 16, 2022 • 5min
This Event NFT Is a Home Run (341)
After six months we were finally able to see a Never-Ending Ticket NFT in action...and it was better than I could have possibly imagined. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
May 9, 2022 • 8min
Who Will Buy Your Company? (340)
Everyone will exit their business someday. Do you want to do it on your terms or be forced into an exit? Here is a very simple strategy to make sure, when and if you are ready to sell, you are in the best possible position. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
May 2, 2022 • 9min
15 Critical Success Tips for Startups (339)
A blast from the past...one of our most popular episodes covering 15 success tips for startups and content entrepreneurs. Enjoy! ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
Apr 25, 2022 • 6min
Your Pivot to Advertising (338)
It may be that consumers have hit their limit with paywall services (like CNN+ and Quartz). If you are considering a paid subscription or membership project, you may want to pivot into the arms of advertising. Yes...I said it. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
Apr 18, 2022 • 6min
What If You Stopped Publishing? (337)
If you stopped publishing your content, would your customers/audience/community miss it? Most content entrepreneurs automatically believe the answer would be yes...but actually, that's probably not true. Join me at Creator Economy Expo (CEX) May 2-4, 2022 in Phoenix, Arizona. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
Apr 11, 2022 • 5min
Why You Need to Risk More as a Content Entrepreneur (336)
You can do everything right when it comes to your content creation, audience building and revenue processes, but at some point, you need to double down and go for the big risk. Many times content entrepreneurs fail because, when the timing is right, they don't put more chips on the table. Join me at Creator Economy Expo (CEX) May 2-4, 2022 in Phoenix, Arizona. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
Apr 4, 2022 • 8min
You - The Content Entrepreneur (335)
I'm recommitting myself to the term content entrepreneur. It's meaningful. It's your badge of honor. It's a special kind of entrepreneur. If you're down and broken and don't see the path forward with your content business, this is the episode for you.
Mar 28, 2022 • 8min
Your Web3 Business Model. Start here. (334)
So many creators aren't sure what the real benefits are to integrating Web3. The token provides us the answer...and can turn your fans into super fans. ------- Like this episode? SUBSCRIBE on Apple, Spotify or Google. See all Content Inc episodes at the Content Inc. podcast home. Get more on building your content creation business by subscribing to TheTilt.com newsletter.
