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Ishita Sinha, Senior Growth Marketing Manager at Upgrade, Inc., shared her user acquisition secrets for scaling fintech products and achieving growth.

Before moving to FinTech, Ishita was in EdTech, teaching Google Ads for Beginners at the Coursera Project Network, where she reached 110K+ learners.

A marketer with deep consumer empathy and strong analytical thinking skills, she oversees all paid media marketing activity at Upgrade Inc., including paid search, paid social display advertising, and app and video advertising.

Upgrade Inc. is a US-based FinTech company that offers a full range of credit and banking services.

Tune in to learn more about:

Keeping up with fintech and marketing industry trends
Trying out Tik-Tok for the first time
The compliance factor in influencer marketing
Messaging and creativity on Meta and in-app
A/B testing and constantly trying to improve

And a lot more.

Ishita says:

“One of the things I have found crucial for creative development is the partnership between the marketing team and the creative team.”

Subscribe here:
👉www.thefmlpodcast.com

👉 Email: hello@growthgorilla.co.uk

And connect with Ishita here:

👉 LinkedIn

About the show

The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.

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