The Content Byte

This week on the website, Rachel and Lynne are chatting with Lisa Almond, a copywriter and paramedic. We thought it was such an intriguing combination that we just had to get her on the podcast! We chat about: Her background in writing and journalism What appealed to her about being a paramedic Training in a new career while balancing existing work and family How she juggles both roles How she plans to include her paramedic knowledge into her writing Some of her stories from the frontlines of emergency first aid Connect with Lisa via her website: https://www.copyandcomms.com.au/ And, don't forget that we have announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

This week Rachel & Lynne are chatting with media expert and publicist Nicole Webb. Now based in Singapore, Nicole has had a diverse and exciting career and she talks about her new service of book publicity, the challenges of modern publishing and how it came about. In our chat, we cover: Nicole's career as a TV journalist, presenter and producer Travelling around Asia and working remotely Writing her own book and using her contacts to publicise it How this developed into a new service What new authors need to know about publicity The importance of maintaining contacts Nicole's website is: https://nicolewebbonline.com/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

This week Rachel and Lynne are chatting with the founder and head of product at Rounded - our sponsor. A former freelancer, Grant tells the story of how the company was founded and what it's like dealing with sole traders as customers. His inside tips are valuable! During our conversation, he talks about: How businesses often ignore the potential of freelancers as customers How he created a product he needed - and then took it to the next level Common mistakes freelancers make Why multi-disciplinary freelancing is the future The freelancer skills we will need in 2024 and beyond Grant's company Rounded (www.rounded.com.au), is our sponsor and is an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Connect with Grant on LinkedIn: https://www.linkedin.com/in/grantmccall/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Episode edited by Marker Creative Co www.markercreative.co

The podcast features Eman Ismail discussing email marketing tips like avoiding sales-y language, using storytelling in campaigns, and finding clients. Rachel & Lynne also share details about the upcoming Content Byte Summit and sponsor benefits.

This week on the podcast, Rachel & Lynne are looking to the future - and helping us all to understand what's in our pipelines. We are chatting with writer and content creator Bec Haddad, about her career and Web3, which is the next iteration of the Internet. So fascinating! We talk about: What Web 3 is and how it relates to content marketing The tools you need to understand it How it affects freelancers How to prepare yourself for this new frontier Working with agencies Find Bec through her website: https://www.rebeccahaddad.com/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

This week on the podcast, Rachel & Lynne chat with a freelancer who keeps adding more skills to her arsenal - stylist, writer and now photographer Jessica Bellef. Specialising in lifestyle and interiors, Jess has carved out an enviable career that includes working with beautiful things and creating amazing work, including a beautiful coffee table book. Jess talks about: How beginning as a visual merchandiser influences her work Discovering writing later in her career How relationships help to build a pipeline of steady clients/editors Why she wanted to branch into photography How her book came about and its long journey to publication Connect with Jessica at https://www.jessicabellef.com/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

This week Rachel and Lynne are chatting with successful freelancer (and tree-changer) Julie Lee. Julie was one of the first employees at Medium Rare Content, a highly successful content agency with lots of high-profile clients. Julie talks about her years with Medium Rare - what it was like building up the business and working with clients as well as some of the secrets of the agency's success. She talks about: Moving from consumer magazines to content work What makes a successful freelancer Offering strategy to clients What she's learnt as an editor and then moving on the other side How she's found balance in her life and career since moving to Port Macquarie Connect with Julie through LinkedIn: https://www.linkedin.com/in/julie-lee-editor/ And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or secure an early bird ticket) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

This week on the podcast, Rachel and Lynne revisit SEO. We think that it's been a little overlooked lately with all this talk about AI and it's so important. Our guest this week is Abbey, half of marketing experts, the Duo Collective. In a wide-ranging chat, Abbey talks about: Domain authority with search engines and what that means Keywords, search traffic and backlink strategies And why you absolutely need a backlink strategy plan to supplement your content strategies in order to grow with search engines It's a great way to understand new developments in SEO and to demystify it all. So much to learn! Connect with Abbey & Courtney: Duo on Air: https://duocollective.com/duo-on-air-marketing-podcast/ Website: https://duocollective.com/ Instagram: https://www.instagram.com/duo.collective/ Email Newsletter (Tuesday Tips & Sips & SEO Squeeze): https://duocollective.com/subscribe DIY SEO Course Waitlist: https://duocollective.com/seo-on-tap 4 FREE Ways To Find Keywords: https://duocollective.com/free-seo-tools And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

This week's it's just hosts Rachel and Lynne as we get back into the swing of things - and set ourselves up for a new year of freelance work. And, as the saying goes, it's not what you know, it's who... so this week we are talking about collaboration. We believe in an abundance mindset - that there is enough work to go around and that it's good to share tips and tricks on securing solid, well-paying gigs. We share our tips (and real-life examples) of how collaborations with other creatives can bring you extra work. We talk about: Collaborating with a web designer who reached out to Rachel as he needed a regular copywriter to pass work onto Collaborating with a graphic designer who thought of Rachel when she needed a sub-editor for a magazine project Collborating with a copywriter in a private FB group; she sub-contracted work to Rachel after we built up a relationship Lynne collaborates with other design writers as she has passed on work to them when I am at capacity. Working with photographers in the interior space to give each other work Creating content with 2-3 of her clients in the niche so everyone shares the cost and doubles the reach. And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

This week Rachel and Lynne have a special guest talking about how nicheing down (or specialising) can bring you higher income clients and a more successful and resilient business. Funnel strategist and conversion copywriter Abi Prendergast shares her story on how she found her niche of working with course creators and why specialising works for her. We talk about: Why she loves the 'laptop lifestyle' Working with Copyhackers and how it set her up for success Going viral in the copy world Why she loves working for herself How solving problems for clients is the key to success Why you should work on your business regularly The skills you need for 2024 Connect with Abi here: https://www.aptcontent.co.uk/ or via LinkedIn: https://www.linkedin.com/in/abi-prendergast-2a5953b1/ Sign up for updates for the 2024 Content Byte Summit at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co