The Content Byte

This week, Rachel and Lynne chat with Bernadette Schwerdt, one of the legends of the copywriting world. Bernadette is also a trainer of new copywriters and in this valuable episode, shares her copywriting tips on what you need to know if you want to add copywriting to your freelance arsenal. We chat about: Writing persuasive copy and how it's a mindset The sales journey and how copywriting fits in How to use AI tools in a constructive way Mistakes new writers make Essential courses and skills that can keep copywriters up to date and relevant Connect with Bernadette and find out about her courses at Copy School: https://www.copyschool.com/  Her own website is: https://bernadetteschwerdt.com.au/ Bernadette's podcast is: https://www.writerscentre.com.au/blog/category/podcast-so-you-want-to-be-a-copywriter/  Find Rachel www.rachelsmith.com.au      Find Lynne www.lynnetestoni.com            Rachel's List www.rachelslist.com.au    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co 

This week on the podcast, Rachel and Lynne talk with branding expert Carlii Lyon about how to increase awareness of you and your work, without making you feel uncomfortable. Carlii chats about: Why personal branding is important How it can grow your business How to reduce the 'ick' factor How introverts can survive networking functions How feeling confident comes after 'confident action' Carlii's website is: https://carliilyon.com.au/  Her LinkedIn page is: https://www.linkedin.com/in/carliilyon/  Find Rachel www.rachelsmith.com.au     Find Lynne www.lynnetestoni.com           Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co   

This week Rachel & Lynne are chatting with Anfernee Chansamooth, a marketer and social media guru, talking about how you can use social media to build your business and get more leads. We chat about: His favourite social platforms for freelancers Mistakes that freelancers make Why targeting a broad market doesn't work How consistency pays off on social media How much you should share on your social channels Anfernee's website is here: https://www.anferneec.com/  He has compiled a bonus page of resources for listeners of The Content Byte here: https://theauthenticmarketer.com/thecontentbyte/  Find Rachel www.rachelsmith.com.au     Find Lynne www.lynnetestoni.com           Rachel's List www.rachelslist.com.au   Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co 

This week Rachel and Lynne have successful financial journalist Michelle Bowes on the podcast to talk about creating a business mindset with your freelance business. Michelle has successfully juggled the worlds of words and money and she shares her tips on common mistakes freelancers make, how to earn more and how to cut down your business costs.  She talks about: Finding confidence to talk about money How to quote and invoice without fear How to set up your freelance business the right way Superannuation made easy Dealing with contracts Running financial literacy events for young women Connect with Michelle on LinkedIn: https://www.linkedin.com/in/michelle-bowes-37388247/  or go to her website: https://www.michellebowes.com.au/  The Money Queens website is https://www.moneyqueens.com.au/  Find Rachel www.rachelsmith.com.au    Find Lynne www.lynnetestoni.com          Rachel's List www.rachelslist.com.au  Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co 

We are back after a short break - and we have a great episode to share today. This week, Rachel and Lynne chat with award-winning novelist Charlotte Wood about the ups and downs of writing literary fiction. Charlotte shares her early days as a writer, including how she supplemented her income before she found success. We chat about: What literary awards mean and if they help your career Choosing the right publishing team Working with difficult topics Going on the publicity trail for your books Social media for novelists Having her work adapted for the stage. It's a fascinating chat and a wonderful insight into life as a successful novelist.  Charlotte's website is https://www.charlottewood.com.au/ or follow her on Instagram here: https://www.instagram.com/charlottewoodwriter/  Find Rachel www.rachelsmith.com.au  Find Lynne www.lynnetestoni.com         Rachel's List www.rachelslist.com.au  Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co 

This week, Rachel and Lynne are recovering from our first-ever The Content Byte Summit. It was a whirlwind of two and a half days of learnings, connections and aha-moments. This week, before we both take a break, we are going through our favourite tips and tricks from all the speakers and panels - and what we are taking to our own freelance business.  We talk about: Ed Gandia's keynote talking about how to charge for the value that you add to your clients - not strategy, but advising The panel with Lindy Alexander and Jennifer Goforth Gregory on escaping the low-pay cycle Hearing from editors and content chiefs about what they want from freelancers Racquel Collard’s presentation that covered automating processes, along with Jac Taylor in the Business of Freelancing panel - how important it is to get the right systems and make them talk to one another. Susan Reoch in giving a personality to AI apps and making you think totally differently about incorporating AI into your workflow. We also loved the connections between the attendees and seeing our community catch up. Many people commented on how lovely everyone was, and how welcoming. We can highly recommend a detailed summary of the Summit through the excellent Melanie Padgett Powers, and her Deliberate Freelancer podcast. Melanie watched the Summit virtually from Washington DC and has some great thoughts and comments: https://meledits.com/166-smart-advice-from-the-content-byte-summit/  Lynne and Rachel are going to take a break for a couple of weeks now to recover, but the podcast will be back on 16 October. Find Rachel www.rachelsmith.com.au  Find Lynne www.lynnetestoni.com         Rachel's List www.rachelslist.com.au    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co 

This week, in the midst of last-minute preparations for our exciting event - The Content Byte Summit – Lynne and Rachel take you behind-the-scenes for a sneak peek into some of the presentations and panel chats that are occuring during the two days of the Summit. The Summit will be held from September 14-16 at the Australian National Maritime Museum in Sydney and we wanted to share some of the highlights that we are really excited about, including Keynote speaker Ed Gandia - moving up the value chain and not taking orders How skilled interviews give you nuances that AI can never match Jess Mudditt talking about high-paying journalism gigs Transferrable skills that journalists can take into government work with Nigel Bartlett How our second keynote speaker Jennifer Goforth Gregory hits revenue targets by breaking all the rules Racquel Collard’s marketing presentation - no more panic marketing! AI tools in general… there are so many, what should we learn? Valerie Khoo’s talk about microcredentials Ros Page’s survey on how agencies are using AI and how that might be affecting their use of freelancers. Ways that you can diversify and add new income streams to your freelance business There are still a few tickets still available for The Content Byte Summit  www.thecontentbytesummit.com.au   Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com        Rachel's List www.rachelslist.com.au   Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co 

This week on the podcast, Rachel and Lynne chat with award-winning creative business consultant Monica Davidson on building a successful creative business. Monica works with creatives of all types to help them build their businesses and gain confidence. We chat about: Practical business advice for creatives  Common mistakes freelancers make Working with government departments and agencies Helping people convert a hobby into a professional business Working with and training mentors Managing staff and growing a business. About Monica + Creative Plus Business Find out more about Monica here: creativeplusbusiness.com  Connect with her on LinkedIn: https://www.linkedin.com/in/monicadavidson/ ALSO! Creative Plus Business is kindly offering TCB listeners 30 percent off the course Creative Start-Up, with the code Content-Byte-comp-2023 (expires Nov 30). About us + The Content Byte Summit Only a few tickets still available for our conference in September, The Content Byte Summit www.thecontentbytesummit.com.au  Find Rachel www.rachelsmith.com.au   Find Lynne www.lynnetestoni.com       Rachel's List www.rachelslist.com.au  Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co 

This week, Rachel and Lynne are chatting with writer Eagranie Yuh, who’s had an interesting career journey (but isn’t that all of us, really?). Eagranie chats about about how her background brought her to working on her own, writing white papers and doing branded podcasts for clients. She shares lots of fabulous ideas and tips, including: How a career coach helped her turn her passion for writing into a career What it's like to work for big international brands What white papers are and how to make them useful How she moved from Canada to Tasmania - and continued her successful freelance career  Her side hustle of chocolate making  What it's like juggling time zones and school pickup Why she loves conferences and making in-person connections. Connect with Eagranie via LinkedIn https://www.linkedin.com/in/eagranieyuh/ or visit her website: https://eagranie.com/  Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au       Find Rachel www.rachelsmith.com.au   Find Lynne www.lynnetestoni.com       Rachel's List www.rachelslist.com.au    Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co 

This week Rachel and Lynne chat with literary agent Lou Johnson, who has just launched her own agency, Key People Literary Management with agent, publisher, and author Jeanne Ryckmans. With more than 20 years in publishing, Lou shares her knowledge on all things book-related. In our discussion, she chats about: How publishing has changed over the years What agents do How to find one How to get a publishing deal How to market your book And whether you can really make money as a novelist in Australia Key People Literary Management is still setting up a website, but you can connect with Lou here: https://www.loujohnson.com.au/  Find out more about our upcoming conference, The Content Byte Summit www.thecontentbytesummit.com.au      Find Rachel www.rachelsmith.com.au  Find Lynne www.lynnetestoni.com      Rachel's List www.rachelslist.com.au   Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co