The Content Byte

And we are back for 2024 - and with such a useful episode! This week Rachel & Lynne chat with LinkedIn expert Adam Franklin on how to use this super-helpful and useful social media tool to get more work and improve your visibility. He shares his top 6 tips on starting the year by optimising your LinkedIn profile and ways that you can make the medium work for you (and it's much easier than you might think!). Connect with Adam on LinkedIn: https://www.linkedin.com/in/adamfranklin/ Bluewire Media can be found at: https://www.bluewiremedia.com.au/ Sign up for updates for the 2024 Content Byte Summit at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details. Episode edited by Marker Creative Co www.markercreative.co

As the year draws to a close, hosts Rachel and Lynne chat about our favourite episodes of the year - and some of the things we have learned from our marvellous guests. We chat about: What we learned from organising our first Summit Our favourite guests from the year Keynote speaker Ed Gandia's concept about 'moving up the value chain' in our content offering What we love about podcasting The powerful lessons we learned from Emma Grey's novel about grief Charlotte Wood's chat about her novel and how an award helped her to create a viable career in fiction writing Melanie Padgett Powers' podcast with her Summit takeaways is here: https://meledits.com/166-smart-advice-from-the-content-byte-summit/ Sign up for updates for the 2024 Content Byte Summit at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au ), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

This week on the podcast, Rachel and Lynne chat with Kim Kerton of Unemployed and Afraid, talking about the growing opportunities in podcast production. We chat about all thing podcasts, including: Owning a business from a young age Creating branded podcasts How do you serve an audience Realism in storytelling for brands Being prepared for change as your business grows Resources she mentions: Podcast Workers Aust - https://www.podcastworkersaus.org/ Her two favourite resources for podcast industry insights: PodNews https://podnews.net/ Sounds Profitable https://soundsprofitable.com/ Connect with Kim: The Unemployed & Afraid pod: unemployedandafraid.com.au Kim's website: goodsideofthebed.com.au Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

This week on the podcast, Rachel and Lynne chat with copywriter and coach Krystle Church, who is living her best life in tropical Mauritius doing work she loves. We chat about all things copywriting, including: Writing great copy The best courses to learn about copywriting Creating great landing pages Email marketing Being a digital nomad Mistakes she made in her early days of running the agency Connect with Krystle on Instagram: https://www.instagram.com/krystle.church/ or through her website: https://krystlechurch.com/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

This week on the podcast, Rachel and Lynne chat with communications professional and novelist Clare Fletcher. Clare talks about juggling all her roles, how she found time to write her novel (and what got her started). We chat about: The difference between writing commercial fiction versus literary fiction How a course helped her start writing Why she started her own podcast And all about her deep love of rom-coms Find Clare on Instagram: https://www.instagram.com/clarefletcherwriter/ Listen to Clare's podcast (with Karina May), That Rom Com Pod https://podcasts.apple.com/au/podcast/that-rom-com-pod/id1703734806 Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

This week on the podcast, Rachel and Lynne chat with writer Alley Pascoe. Alley has just completed her latest ghostwriting project, My Mother's Eyes with Shanelle Dawson. She talks about ghostwriting, working with celebrities and the special bond she shares with her authors, as well as how she maintains a successful freelance career as a feature writer. We chat about: How she secured her first ghostwriting project How to channel someone else's voice Dealing with the publicity machine Long-form feature writing Why she loves living in Darwin and how she works remotely Connect with Alley on Instagram: https://www.instagram.com/alleypascoe/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

This week, Rachel and Lynne chat with Bernadette Schwerdt, one of the legends of the copywriting world. Bernadette is also a trainer of new copywriters and in this valuable episode, shares her copywriting tips on what you need to know if you want to add copywriting to your freelance arsenal. We chat about: Writing persuasive copy and how it's a mindset The sales journey and how copywriting fits in How to use AI tools in a constructive way Mistakes new writers make Essential courses and skills that can keep copywriters up to date and relevant Connect with Bernadette and find out about her courses at Copy School: https://www.copyschool.com/ Her own website is: https://bernadetteschwerdt.com.au/ Bernadette's podcast is: https://www.writerscentre.com.au/blog/category/podcast-so-you-want-to-be-a-copywriter/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

This week on the podcast, Rachel and Lynne talk with branding expert Carlii Lyon about how to increase awareness of you and your work, without making you feel uncomfortable. Carlii chats about: Why personal branding is important How it can grow your business How to reduce the 'ick' factor How introverts can survive networking functions How feeling confident comes after 'confident action' Carlii's website is: https://carliilyon.com.au/ Her LinkedIn page is: https://www.linkedin.com/in/carliilyon/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

This week Rachel & Lynne are chatting with Anfernee Chansamooth, a marketer and social media guru, talking about how you can use social media to build your business and get more leads. We chat about: His favourite social platforms for freelancers Mistakes that freelancers make Why targeting a broad market doesn't work How consistency pays off on social media How much you should share on your social channels Anfernee's website is here: https://www.anferneec.com/ He has compiled a bonus page of resources for listeners of The Content Byte here: https://theauthenticmarketer.com/thecontentbyte/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co

This week Rachel and Lynne have successful financial journalist Michelle Bowes on the podcast to talk about creating a business mindset with your freelance business. Michelle has successfully juggled the worlds of words and money and she shares her tips on common mistakes freelancers make, how to earn more and how to cut down your business costs. She talks about: Finding confidence to talk about money How to quote and invoice without fear How to set up your freelance business the right way Superannuation made easy Dealing with contracts Running financial literacy events for young women Connect with Michelle on LinkedIn: https://www.linkedin.com/in/michelle-bowes-37388247/ or go to her website: https://www.michellebowes.com.au/ The Money Queens website is https://www.moneyqueens.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Episode edited by Marker Creative Co www.markercreative.co