The Content Byte

Specialising in email marketing with Eman Ismail

Mar 10, 2024

The podcast features Eman Ismail discussing email marketing tips like avoiding sales-y language, using storytelling in campaigns, and finding clients. Rachel & Lynne also share details about the upcoming Content Byte Summit and sponsor benefits.

01:03:53

Creator website

Episode guests

Eman Ismail

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Balancing value, engagement, and sales pitches is crucial in email marketing to maintain subscriber interest.

Utilizing storytelling in emails can create a more engaging and personal connection with subscribers.

Starting an email funnel with the end goal in mind is key to successful email campaigns.

Deep dives

Insight into Email Marketing from a Transitioned Charity Professional

Transitioning from working at a charity to freelancing, the speaker discovered a passion and skill for email marketing. Seeing the power of emails in driving donations, she decided to establish her own business to gain control over her work-life balance and schedule. Through experimentation, strategic planning, and working on email strategy and copywriting, she found success in her freelance career.

Introduction

2min

E-man Ismail: Email Conversion Strategist and Copywriter

13min

Strategic Planning for Successful Email Marketing Campaigns

25min

Evolution of Pricing Strategies in Email Marketing Services

9min

Evolution of 'Mistakes That Made Me' Podcast

10min

Exploring the Impact of Podcasts and Embracing AI for Content Creation

2min

Connecting with the Guest and Gratitude for Email Marketing Advice

2min

This week Rachel & Lynne are super excited to have Eman Ismail on the podcast. Eman is a specialist in email marketing, which is such a growth industry and she shares her tips, tricks and the story about how she ended up working in this niche.

During our conversation, Eman talks about:

What it takes to create a great email campaign
Mistakes that business owners and copywriters often make when creating email campaigns
How to not sound sales-y in your emails
Using storytelling in emails to create more powerful and memorable campaigns
Where she finds her clients

Listen to Eman's amazing podcast and connect with her by visiting her website: https://emancopyco.com/

And, don't forget that we have just announced the dates for the 2024 The Content Byte Summit. Sign up for updates for the Summit (or snap up the early bird tickets) at our website: https://thecontentbytesummit.com.au/ Find Rachel www.rachelsmith.com.au Find Lynne www.lynnetestoni.com Rachel's List www.rachelslist.com.au

Thanks (as always) to our sponsors Rounded (www.rounded.com.au), an easy invoicing and accounting solution that helps freelancers run their businesses with confidence. Looking to take advantage of the discount for Rachel's List Gold Members? Email us at: hello@rachelslist.com.au for the details.

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The Content Byte

Specialising in email marketing with Eman Ismail

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Insight into Email Marketing from a Transitioned Charity Professional

Balancing Content in Emails to Avoid Over-Selling or Under-Selling

Importance of Storytelling in Emails for Engaging Content

Creating Successful Email Funnels

Transitioning to Email Strategy and Branding

Remember Everything You Learn from Podcasts