Cider Chat

Please Help Support Cider Chat Please donate today. Help keep the chat thriving! Find this episode and all episodes at the page for Cider Chat's podcasts. Cider presses have come in a number of different shapes and forms over the centuries. Listen to episode 78 with Oscar Busto and Mayador in Asturias. A Mayadar (usually a man) crushed apples with a long pole with a blunt end. It was hard laborious work. The cider press itself might be huge and weigh a ton, such as the presses used at large cider mills where a pole the size of a tree would weigh done upon crushed apples that often would be held in a swath of straw. Colonist in the New World used a flat stone that was grooved in a circle and fitted a basket. One end always had a spout for the apple juice to pour out. The common way if you were lucky, was to have a basket press. Even today basket presses are used by both commercial and non commercial cidermakers. Listen to episode 3 with Robert Colnes as he describes Building a Cider House and making a cloth and rack press. Read about Worley Cider's blog on their new belt press and see their rack and cloth press.  Their new belt press can process 1.5 tons of apples/hour versus the rack and cloth press the moved through 3 tons of apple per day. Yes presses do evolve. The maker of the belt press now being used by Worley cider is from Kreuzmayr Suffice to say, cider presses have evolved over the years, but a tried an true method even today is a basket press. I have been wanting a press of my own for years now and this week's chat is on an auction and a bid that sent me home with an 1890's cider press from Clark Cutaway Harrow - aka Higganum Manufacturing Company in Connecticut. But before I was tipped off of on this auction taking place I was looking at making my own. Take a look at the two videos that follow to see just some of the ingenuity that folks are using to make cider. I'm still thinking about using this video below and trying to make this "apple masher" and press. I hope you enjoy this chat as much as I enjoyed recording it and that it inspires you to not only drink cider, but perhaps try your hand at making cider. And if not that, at least have a deeper appreciation of  the inventors before our time who worked hard at building the perfect cider press. All the photos mentioned can be found via the shownotes for episode 86 on ciderchat.com Cheers! Ask for the following 7 #CiderGoingUP Campaign cider supporters - By supporting these cider makers, you in turn help Ciderville. Kurant Cider - Pennsylvania : listen to Joe Getz on episode 14 Big Apple Hard Cider - NYC : listen to Danielle von Scheiner on episode 35 Oliver’s Cider and Perry - Herefordshire/UK ; listen to Tom Oliver on episode 29 Santa Cruz Cider Company - California : listen to Nicole Todd on episode 60 The Cider Project aka EthicCider- California Albermale CiderWorks : listen to Chuck Shelton on episode 56 Cider Summit : listen to Alan Shapiro founder of this cider fest on episode 75.   Listen also at iTunes, Google Play, Stitcher (for Android), iHeartRadio and where ever you love to listen to podcasts. Follow on twitter @ciderchat  

Subscribe to the Cider Chat newsletter : eCiderNews Attorney Lindsey Zahn specializes in wine law, but there is no denying that her interest in cider and the laws governing it commerce...and yes these there is a difference between wine and cider! Her wine Blog On Reserve has been selected as on of the top 100 wine law blogs by the American Bar Association Journal.  In this chat we discuss: The differences between wine and cider. Gray areas of cider law What comes first the licensing, permitting or trademark of your new cidery? Branding Promotion Certification of Label Approval (COLA) Advertising Social media and how they are subject to government regulation 27 CFR part 4 which is the Labeling and advertising of wine from The Alcohol and Tobacco Tax and Trade Bureau (TTB) Tide House and how it affects regulations on alcohol And, what can Cidermakers do in regards to labeling vintage on their cider? Contact Lindsey Zahn email: lazahn@winelawonreserve.com. On Reserve wine blog http://www.winelawonreserve.com/ The firm that Lindsey works for: Lehrman Beverage Law Mentions in this chat Lindsey's February 2017 post on TTB Issues Temporary Rule Modifying Federal Regulations for Hard Cider 045: John Cline Ph.D. & Derek Plotkowski | Pomology Cider Research, Canada Shelton Brothers Santa's Butt and challenging labeling censorship Winners of the Giveaway for 2 tickets to Cider Circus August 26, 2017 at Copper Mountain Ski Resort in Colorado http://cidercircus.com/  where announced on this chat. Go to minute 1:05:55 Ask for the following 7 #CiderGoingUP Campaign cider supporters - By supporting these cider makers, you in turn help Ciderville. Kurant Cider - Pennsylvania : listen to Joe Getz on episode 14 Big Apple Hard Cider - NYC : listen to Danielle von Scheiner on episode 35 Oliver’s Cider and Perry - Herefordshire/UK ; listen to Tom Oliver on episode 29 Santa Cruz Cider Company - California : listen to Nicole Todd on episode 60 The Cider Project aka EthicCider- California Albermale CiderWorks : listen to Chuck Shelton on episode 56 Cider Summit : listen to Alan Shapiro founder of this cider fest on episode 75. Please Help Support Cider Chat Please donate today. Help keep the chat thriving! Find this episode and all archived episodes at the page for Cider Chat's podcasts. Listen also at iTunes, Google Play, Stitcher (for Android), iHeartRadio and where ever you love to listen to podcasts. Follow on twitter @ciderchat Haven't downloaded this chat yet? Here is is again.

Charles McGonegal has been teaches a workshop on Sensory Analysis for cider judges, makers, enthusiasts and at both CiderCon (the United States Association o Cider Makers annual conference) and GLINTCAP (Great Lakes International Cider and Perry Competition. Charles calls this workshop The Element of Cider. It provides a vocabulary check or what he considers the basics of cider from the sensory and the chemical perspectives. He had 10 flights at the Chicago CiderCon - where he changed just one thing in each glass of cider. He is asking people to define the taste of the cider. Enjoy this chat and if you like this chat and I expect you will! Listen to the previous episode #83 with Charles as he discusses both his cidery, AEppelTreow in Wisconsin and making perry! Contact AEppelTreow website: http://aeppeltreow.com/ telephone: (262) 878-5345 email: cider@appletrue.com address: 1072 288th Ave Burlington, WI 53105 Mentions in this Chat Cider Chat episode 081 Stephanie & Aaron Carson | Gypsy Circus Cider Co, Tennessee Enter the Giveaway for 2 tickets to Cider Circus August 26, 2017 at Copper Mountain Ski Resort in Colorado http://cidercircus.com/  Enter by subscribing to eCiderNews and be automatically entered or become a Patron of Cider Chat and be entered automatically to all Cider Chat contests and giveaways. Ask for the following 7 #CiderGoingUP Campaign cider supporters - By supporting these cider makers, you in turn help Ciderville. Kurant Cider - Pennsylvania : listen to Joe Getz on episode 14 Big Apple Hard Cider - NYC : listen to Danielle von Scheiner on episode 35 Oliver’s Cider and Perry - Herefordshire/UK ; listen to Tom Oliver on episode 29 Santa Cruz Cider Company - California : listen to Nicole Todd on episode 60 The Cider Project aka EthicCider- California Albermale CiderWorks : listen to Chuck Shelton on episode 56 Cider Summit : listen to Alan Shapiro founder of this cider fest on episode 75. Please Help Support Cider Chat Please donate today. Help keep the chat thriving! Find this episode and all episodes at the page for Cider Chat's podcasts. Listen also at iTunes, Google Play, Stitcher (for Android), iHeartRadio and where ever you love to listen to podcasts. Follow on twitter @ciderchat Haven't downloaded this chat yet? Here is is again. [app_audio src="http://ciderchat.com/wp-content/uploads/2017/06/084-The-Elements-of-Cider-Sensory-Analysis-wCharles-McGonegal.mp3"]

Enter the Giveaway for 2 tickets to Cider Circus August 26, 2017 at Copper Mountain Ski Resort in Colorado http://cidercircus.com/  Enter by subscribing to eCiderNews and be automatically entered or become a Patron of Cider Chat and be entered automatically to all Cider Chat contests and giveaways. 2 winners are picked on July 1st! Charles McGonegal is full time cider geek who also happens to have a day job as a petro chemist. He and his wife Melissa founded AEppelTreow Winery in Wisconsin in 2001. Why AEppelTreow? Charles says, "I wanted a name that was a little pretentious and not French" Charles has a particular fondness for Perry and has what he calls "the country's (US) only Poire collection (meaning perry pear trees)." He spent years getting permission from the a USDA to plant imported perry pears. "I have what are suppose to be the top three Breton and top three Norman perry pears in a test orchard." In this chat we find out more about AEppelTreow (pronounce Apple True) and get a bushel of tips on making perry. The main chat with Charles begins at 7:48 minutes. The specific chat on Perry begins at 38:20 minutes, with a mini intro by the Talking Pomes. A transcript of this section of the chat on perry making will be transcribed and posted to the Cider Chat Patreon page. Become a patron today and help keep this chat thriving. "Perry is its own thing. It is mostly like making cider. There are a couple of quirks." On storaging of perry during its fermentation and conditioning have a good seal - Charles recommended even using electrical tap never let it (the airlock) dry out CO2 blanket it or use Aragon (because it settles more than CO2) know the Ph of the perry and make the right adjustments Smell every morning during the primary fermentation - when it begins to smell eggy add a 1/4 dose of fermaid  or diammonium phosphate (DAP) Add a 1/4 at a time - helping to clear us the H2S in time   Contact AEppelTreow website: http://aeppeltreow.com/ telephone: (262) 878-5345 email: cider@appletrue.com address: 1072 288th Ave Burlington, WI 53105 Mentions in this Chat Brighton Woods Orchard Shelton Brothers impoters Cider Chat episode 026 Neil Worley on Keeving Cider Chat episode 081 Stephanie & Aaron Carson | Gypsy Circus Cider Co, Tennessee Enter the Giveaway for 2 tickets to Cider Circus August 26, 2017 at Copper Mountain Ski Resort in Colorado http://cidercircus.com/  Enter by subscribing to eCiderNews and be automatically entered or become a Patron of Cider Chat and be entered automatically to all Cider Chat contests and giveaways. 2 winners are picked on Juy 1st! Ask for the following 7 #CiderGoingUP Campaign cider supporters - By supporting these cider makers, you in turn help Ciderville. Kurant Cider - Pennsylvania : listen to Joe Getz on episode 14 Big Apple Hard Cider - NYC : listen to Danielle von Scheiner on episode 35 Oliver’s Cider and Perry - Herefordshire/UK ; listen to Tom Oliver on episode 29 Santa Cruz Cider Company - California : listen to Nicole Todd on episode 60 The Cider Project aka EthicCider- California Albermale CiderWorks : listen to Chuck Shelton on episode 56 Cider Summit : listen to Alan Shapiro founder of this cider fest on episode 75. Please Help Support Cider Chat Please donate today. Help keep the chat thriving! Find this episode and all episodes at the page for Cider Chat's podcasts. Listen also at iTunes, Google Play, Stitcher (for Android), iHeartRadio and where ever you love to listen to podcasts. Follow on twitter @ciderchat    

Kurant Cider is back on Cider Chat discussing the opening of a Tasting Room in the area of Philidelphia called Fishtown. Cider will be available to go in can and growlers at the 436 E. Girard Ave location. The production facility will remain in Perkasie, PA Kurant Cider is co owned by Joe Getz and Michael Meyers. Joe is the head cidermaker at Kurant and the Vice President of the Pennsylvania Cider Guild, the commonwealth's organizing body for cider producers and apple growers in PA. In this chat, Joe tells us about lessons learned over the past two years in regards to what is a cidery startup needs to pay attention to, news on the PA Guild work on having cider recognized as a "zone commodity" and where to find Kurant Cider this summer. Kurant has moved around a bit finding a home from one brewery to another. Kurant sources local juice and is able to make cider year-round. Kurant Ciders, currently being offered on draft at many great bars in Philadelphia Daily 5.5% Earth 5.5% Bees 5.5% Tropic 5.5% Farm 5.5% Cafe' 3.5% Spice 5.5% Kurant Cider Logo Contact Kurant Cider by going to http://www.kurantcider.com/contact/ Follow Kurant via: Twitter: @KurantCider Instagram: @KurantCider Facebook: /kurantcider Looking for Pennsylvania Cider? Look at the Pennsylvania Cider Guild website PA Craft Cider Fest June 24th 12-4pm Pour the Core October 21 12-4pm Mentions in this Chat Enter the Giveaway for 2 tickets to Cider Circus August 26, 2017 at Copper Mountain Ski Resort in Colorado http://cidercircus.com/  Enter by subscribing to eCiderNews and be automatically entered or become a Patron of Cider Chat and be entered automatically to all Cider Chat contests and giveaways. Featured music in this episode by the Screaming J's from Asheville, North Carolina. Song title is Don't Pull Out from the Got Boogie album Ask for the following 7 #CiderGoingUP Campaign cider supporters - By supporting these cider makers, you in turn help Ciderville. Kurant Cider - Pennsylvania : listen to Joe Getz on episode 14 and his update on episode 82 Big Apple Hard Cider - NYC : listen to Danielle von Scheiner on episode 35 Oliver’s Cider and Perry - Herefordshire/UK ; listen to Tom Oliver on episode 29 Santa Cruz Cider Company - California : listen to Nicole Todd on episode 60 The Cider Project aka EthicCider- California Albermale CiderWorks : listen to Chuck Shelton on episode 56 Cider Summit : listen to Alan Shapiro founder of this cider fest on episode 75. Please Help Support Cider Chat Please donate today. Help keep the chat thriving! Find this episode and all episodes at the page for Cider Chat's podcasts. Listen also at iTunes, Google Play, Stitcher (for Android), iHeartRadio and where ever you love to listen to podcasts. Follow on twitter @ciderchat

Gypsy Circus Cider Company founders and makers, Stephanie & Aaron Carson, are helping to put cider on the map in Tennessee. They have two facilities with one dedicated to barrel aging ciders and the main production site which is also the location for their Gypsy Circus Taproom. The cidery opened for business in April of 2016 and has produced over 16 ciders each with whimsical names that connect to the backdrop of their gypsy lifestyle (the couple like to travel) and to the circus life. Names like; Whilring Deverish - a coffee cider make with Nashville based Frothy Monkey coffee took home a gold from GLINTCAP in 2017 Shadow Puppet - a barrel aged wild cider garnered a silver medal at GLINTCAP The Carson's pay attention to detail not only with their ciders, but also their branding. Take a look at a can of their dry cider Raindancer and listen to Aaron talk about the hidden graphics that they put on the label. Part of the couple's success is that they are keenly aware of how the beverage market works. Aaron Carson is the author of East Tennessee Beer, the executive director for Superfly Fabulous Events, founder of Tri-Cities Craft Beer Week and Tennessee Championship of Beers. Aaron co-founded the Brewly Noted Beer Trail and started the Tri-Cities Pro Brewers Guild. Don't forget to enter the Giveaway for 2 tickets to Cider Circus August 26, 2017 at Copper Mountain Ski Resort in Colorado http://cidercircus.com/  Enter by subscribing to eCiderNews and be automatically entered or become a Patron of Cider Chat and be entered automatically to all Cider Chat contests and giveaways. Contact Gypsy Circus Cider Company Website: http://gypsycircuscider.com/home/ The OutCider Taproom (behind the building) 2645 Fort Henry Drive Kingsport, TN 37664 Facebook:https://www.facebook.com/GypsyCircusCider/ Twitter: @GypsyCircusTN Instagram : https://www.instagram.com/gypsycircuscider Mentions in this chat http://bellafinachocolates.com/ http://englishfarmsteadcheese.com/ 40th Annual Unicoi Apple Festival this year October 6 & 7, 2017- http://unicoicounty.org/apple-festival/ Ask for the following 7 #CiderGoingUP Campaign cider supporters - By supporting these cider makers, you in turn help Ciderville. Kurant Cider - Pennsylvania : listen to Joe Getz on episode 14 Big Apple Hard Cider - NYC : listen to Danielle von Scheiner on episode 35 Oliver’s Cider and Perry - Herefordshire/UK ; listen to Tom Oliver on episode 29 Santa Cruz Cider Company - California : listen to Nicole Todd on episode 60 The Cider Project aka EthicCider- California Albermale CiderWorks : listen to Chuck Shelton on episode 56 Cider Summit : listen to Alan Shapiro founder of this cider fest on episode 75. Please Help Support Cider Chat Please donate today. Help keep the chat thriving! Find this episode and all episodes at the page for Cider Chat's podcasts. Listen also at iTunes, Google Play, Stitcher (for Android), iHeartRadio and where ever you love to listen to podcasts. Follow on twitter @ciderchat  

Tin Hat cidermaker Teddy Weber is stewarding a 25 year old orchard in Waitsfield Vermont. This musician by trade got his taste for cider in the UK during his music gigs while there. He teamed up with Sue and Gib Geiger who own the orchard that Teddy has been stewarding and where this chat takes place.  In this chat, Teddy and I walkabout in the orchard in Waitsfield and discuss the beginnings of Tin Hat, apple varieties, working with culinary apples for cider and culinary pears, cultured yeast vs wild yeast. His enthusiasm for apples is contagious. Apples in this Chat Northwestern Greening Kerr Crabapple Atlas Barry Red Honey Gold Scott Winter Golden Russet Dolgo Crab Lodi Yellow Transparent Red Astrican Duchess of Oldenberg Northern Spy Pears Nava Luscious Cidermaking techniques used cyro-extraction - getting the juice directly from a frozen apple cyroconcentration - the apple is pressed and then you freeze the juice Tin Hat Ciders (currently) Ole Pome Traditional still cider, unfiltered, wild fermented, dry. 0% Residual Sugar. Aged in old neutral french oak barrels. Spontaneous malolactic fermentation in summer 2016. Fipenny Bit Effervescent, dry heritage cider from old heirloom apples. bottle conditioned. wild and cultured yeasts, blended from barrel and tank. Partial pétulant natural. Farmhouse Effervescent dry cider. bottle conditioned. Wild and cultured yeasts, secondary fermentation in bottle on champagne yeast. Contact for Tin Hat Cidermaker: Teddy Weber Website: http://www.tinhatcider.com/ Telephone: 802-485-3993 Address: PO Box 103 Roxbury, Vermont 05669 email: teddytweber@gmail.com Mentions in this Chat Win a pair of Tickets to Cider Circus August 25th & 26th  Entery by subscribing to eCiderNews and be automatically entered for the June 30th Giveaway for 2 tickets to Cider Circus August 25th & 26th 2017 at Copper Mountain Ski Resort in Colorado http://cidercircus.com/ Episode 028: John Bunker | Apple Identification Eden Specialty Ciders in Vermont makers of fine ice cider Ask for the following 7 #CiderGoingUP Campaign cider supporters - By supporting these cider makers, you in turn help Ciderville. Kurant Cider - Pennsylvania : listen to Joe Getz on episode 14 Big Apple Hard Cider - NYC : listen to Danielle von Scheiner on episode 35 Oliver’s Cider and Perry - Herefordshire/UK ; listen to Tom Oliver on episode 29 Santa Cruz Cider Company - California : listen to Nicole Todd on episode 60 The Cider Project aka EthicCider- California Albermale CiderWorks : listen to Chuck Shelton on episode 56 Cider Summit : listen to Alan Shapiro founder of this cider fest on episode 75. Please Help Support Cider Chat Please donate today. Help keep the chat thriving! Find this episode and all episodes at the page for Cider Chat's podcasts. Listen also at iTunes, Google Play, Stitcher (for Android), iHeartRadio and where ever you love to listen to podcasts. Follow on twitter @ciderchat Haven't downloaded this chat yet? Here is is again.

Tandem Ciders is the result of two hearts coming together in one spot of Ciderville (the east coast) and finding their way to Michigan. In the late 1990's Dan Young who was the co-owner and brewer at The People's Pint in Greenfield was full on with the craft beer scene. It was at The Pint where he met his future wife Nikki Rothwell while she was working towards her Ph.D. at the University of Massachusetts. With Nikki's roots in Michigan(she now works at Michigan State University's Extension specializing in Agriculture and Fruits) a trip to the UK during the courtship and the abundance of Michigan apples it was only a matter of time before Dan set his sights on cider. Tandem Ciders buys most of their juice for their cider making locally, but they also press apples using an Oesco rack and cloth press. Ciders: Smackintosh Early Day The Crabster Pretty Penny Cherry Oh Ida Gold Pomona Handcrafted Sodas Ginger Ale - I've had Dan's Ginger Ale that he made when at The Pint and it was fantastic! Sparkling Apple Dan is a newly elected Board Member of the United States Association of Cider Makers Contact: Tandem Ciders 2055 N. Setterbo Road Suttons Bay, MI 49682 Tasting Room Hours Monday – Saturday: Noon until 6 p.m. Sunday: Noon until 5 p.m. Closed Tuesday & Wednesday from January through May. Telephone: 231.271.0050 email: tandemciders@hotmail.com Website: http://www.tandemciders.com/ Facebook: https://www.facebook.com/Tandem-Ciders-291896271061/ de Gulderling cidery in Netherlands http://www.degulderling.nl/ http://elegastdistillery.com/ instagram: https://www.instagram.com/elegastdistillery/ https://www.mrplume.lv/ http://jksfarmhouseciders.com/ciders/ Ask for the following 7 #CiderGoingUP Campaign cider supporters - By supporting these cider makers, you in turn help Ciderville. Kurant Cider - Pennsylvania : listen to Joe Getz on episode 14 Big Apple Hard Cider - NYC : listen to Danielle von Scheiner on episode 35 Oliver’s Cider and Perry - Herefordshire/UK ; listen to Tom Oliver on episode 29 Santa Cruz Cider Company - California : listen to Nicole Todd on episode 60 The Cider Project aka EthicCider- California Albermale CiderWorks : listen to Chuck Shelton on episode 56 Cider Summit : listen to Alan Shapiro founder of this cider fest on episode 75. Please Help Support Cider Chat Please donate today. Help keep the chat thriving! Find this episode with photos and all episodes at the page for Cider Chat's podcasts. Listen also at iTunes, Google Play, Stitcher (for Android), iHeartRadio and where ever you love to listen to podcasts. Follow on twitter @ciderchat

The Mayador cider brand came about from a lot hard work and ingenuity. Manuel Busto Amandi born in 1906 founded his cider business originally as M.Busto in 1939. Between that time and 1966, Manuel's ingenuity kept the business growing. He had a number of innovation that were ground breaking for the cider industry. From the Mayador History Book: - He was the first to engrave the brand (M. BUSTO - 1959, certified by the Patent and Trademark Office in June 1946) on his cider bottles, produced in the old glass factory in Gijón. He was forty years ahead of a measure that would eventually become compulsory in the sector. -He also promoted using 10-bottle boxes, while all other presses preferred the customary 12-bottle box; and he was a pioneer in trading cider vinegar in Spain, which up to then had only been of domestic use. -He was also the first to produce sterile apple juice in 1971. But that is not all: he invented a machine to pour cider and registered it on December 4, 1964, under Patent No. 280.757. In the early sixties the climate for cider was waning with new trendy drinks taking the stage, so he began to marketed Sparkling Cider. In 1966, his nephew Raúl García Busto, launched El Mayador as the new label. Cider Vocabulary: Mayar - crushing apples Mayar season - time for crushing apples Mayador - the person who crushes apples with a long wooden paddle Today Mayador exports to 65 countries around the world, including the US, Japan, the UK and South America. In the US, Mayador is imported by Wine Seller LTD. Contact Mayador website: http://mayador.com/en/ http://mayadorapp.com/en/ More info on Mayador La Sidra, the magazine : http://www.lasidra.as/en/11262-mayador-got-gold-medal-in-the-international-cider-awards The main news paper in Asturias http://www.lne.es/centro/2017/04/07/mayador-recibe-mayor-reconocimiento-mundial/2086163.html Ask for the following 6 #CiderGoingUP Campaign cider supporters - By supporting these cider makers, you in turn help Ciderville. Kurant Cider - Pennsylvania : listen to Joe Getz on episode 14 Big Apple Hard Cider - NYC : listen to Danielle von Scheiner on episode 35 Oliver’s Cider and Perry - Herefordshire/UK ; listen to Tom Oliver on episode 29 Santa Cruz Cider Company - California : listen to Nicole Todd on episode 60 The Cider Project aka EthicCider- California Albermale CiderWorks : listen to Chuck Shelton on episode 56 Please Help Support Cider Chat Please donate today. Help keep the chat thriving! Find this episode and all episodes at the page for Cider Chat's podcasts. Listen also at iTunes, Google Play, Stitcher (for Android), iHeartRadio and where ever you love to listen to podcasts. Follow on twitter @ciderchat

The US cider market share in 2017 is growing. This episode on Cider Trends in the US and abroad is a replay of a webinar from April 5, 2017 presented by Danny Brager and Matthew Crompton of the Nielsen Company. The webinar was originally aired by the United States Association of Cider Makers (USACM) for their members. The USACM and Nielsen graciously provided Cider Chat with the main recording so that this critical cider trend data could be shared even more broadly. Danny is the Senior Vice=President, Beverage Alcohol Practice. Matthew is the Associate Client Director at Nielsen. Together they speak during this 53 minute presentation in conjunction with a visual aide that I recommend you download the pdf file below as it follows along seamlessly with the presentation and provides excellent visuals of Danny and Matthews overview. Click on photo to view the slides the data charts and visual aides that are referred to throughout this presentation. What is covered in the podcast episode? What does Nielsen do? How is Beverage Alcohol performing? How is Cider performing in the market? What is driving the growth of Cider? Who is the Cider Consumer and what are they saying? How is Cider performing elsewhere? Help Nielsen and the USACM get more data on Cider Trends Provide UPC/label information around the following. Nielsen information is used and referenced widely in the industry - not just suppliers, but also by retailers, distributors, media (trade and consumer), industry associations, investment firms, etc.  Nielsen wants to ensure that their reported data is accurate, and complete, inclusive of all Cider products in their reporting when it passes a store scanner. How to help? If you are selling through retail, you can help Nielsen tell YOUR brands and the HARD CIDER story by ensuring that they have your products coded on their data base. STEP 1: Nielsen first needs your UPC list so they can check to see whether they already have them coded.  If they do, then no further action is required. STEP 2:  If not, Nielsen will get back to you, and for those products not already coded on their databases. They need: your products' labels, usually accomplished by simply having you send digital copies of them (clear PDF images of the back and front labels on the bottle and/or can, as well as package flat (e.g. 4 pack, 6 pack, 12 packs, etc). Everything you send is confidential, and not shared with anyone other than Nielsen associates to ensure proper coding. email to: danny.brager@nielsen.com margaret.acquaviva@nielsen.com npcimages@nielsen.com Ask for the following 6 #CiderGoingUP Campaign cider supporters - By supporting these ciders, you in turn help Ciderville. Kurant Cider - Pennsylvania : listen to Joe Getz on episode 14 Big Apple Hard Cider - NYC : listen to Danielle von Scheiner on episode 35 Oliver’s Cider and Perry - Herefordshire/UK ; listen to Tom Oliver on episode 29 Santa Cruz Cider Company - California : listen to Nicole Todd on episode 60 The Cider Project aka EthicCider- California Albermale CiderWorks : listen to Chuck Shelton on episode 56 Please Help Support Cider Chat Please donate today. Help keep the chat thriving! Find this episode and all episodes at the page for Cider Chat's podcasts. Listen also at iTunes, Google Play, Stitcher (for Android), iHeartRadio and where ever you love to listen to podcasts. Follow on twitter @ciderchat