

Author U Your Guide to Book Publishing
Dr. Judith Briles
The AuthorU-Your Guide to Book Publishing podcast is ranked by Feedspot in the TOP 10 podcasts for Book Marketing and in the Top 100 in Author-Publishing Careers by Goodpods.
If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Didn't Know What to Ask is for you.
You will hear about statistics, scenarios, and strategies on what to do now! Judith features a variety of experts, besides herself, that are visionaries in publishing, book marketing experts, book design experts—anything that will get your book and YOU as the author—to the next, next level of success.
Sometimes, it's one step at a time; other times, you will leapfrog up the ladder. As The Book Shepherd, Dr. Judith Briles leads the conversation each week. She will include publishing professionals that will reveal tips and secrets to the author's journey. Sometimes, she goes solo and just shares her expertise that she has earned and learned over a 40-year period from the publication of her first book. Each week, you will get a new show, no repeats.
If there is a book in you, then you will want to listen and learn each and every week with Dr. Judith Briles, your Book Shepherd.
If you want to write and publish a book ... if you want to know the latest in book marketing strategies ... if you want to know what tools an author should be using ... and if you want to be successful as an author, Author YOU - Your Guide to Book Publishing with Dr. Judith Briles ... Everything You Want to Know But Didn't Know What to Ask is for you.
You will hear about statistics, scenarios, and strategies on what to do now! Judith features a variety of experts, besides herself, that are visionaries in publishing, book marketing experts, book design experts—anything that will get your book and YOU as the author—to the next, next level of success.
Sometimes, it's one step at a time; other times, you will leapfrog up the ladder. As The Book Shepherd, Dr. Judith Briles leads the conversation each week. She will include publishing professionals that will reveal tips and secrets to the author's journey. Sometimes, she goes solo and just shares her expertise that she has earned and learned over a 40-year period from the publication of her first book. Each week, you will get a new show, no repeats.
If there is a book in you, then you will want to listen and learn each and every week with Dr. Judith Briles, your Book Shepherd.
Episodes
Mentioned books

Dec 6, 2012 • 58min
Book Marketing for Fiction and Nonfiction Show 12-06-2012
Book Marketing for Fiction and Nonfiction
Authors want to know ... How do I sell more books? How do I really promote them? How to find and drill down into a niche? What tracking tools are important ... and what should be tracked? Is there a difference with fiction and nonfiction. What about children's books?
This edition of Your Guide to Book Publishing with Dr. Judith Briles is just what the Book Shepherd ordered. Join Judith as her guest Book Marketer Dana Lynn Smith as they brainstorm and reveal a variety of techniques and steps to market your books--whether they are fiction or nonfiction.
Dana Lynn Smith is known as the Savvy Book Marketer with 17 years of book publishing experience. You will learn:
-Why book marketing is critical.
-Steps to become visible.
-How to get your book out there.
-Why marketing must be customized.
-Savvy tips with working with Amazon's --KDP Select program.
-4 components of of marketing
-And much more ...
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.

Nov 29, 2012 • 56min
How to Sell More Books Show 11-29-2012
Track Your Book Biz Leads to Biz Growth!
Authors want to know ... How do I sell more books? How do I really promote them? How to find and drill down into a niche? What tracking tools are important ... and what should be tracked?
This edition of Your Guide to Book Publishing with Dr. Judith Briles is just what the Book Shepherd ordered. Join Judith as her guest Alyson Stanfield reveals the secrets to a successful, very success business and how her book that has enjoyed multiple prints is an key element. Her website is www.ArtBizBlog.com
Alyson Stanfield has been tracking what her business every month for years. When her tracking slacks, so does her business. She's the author of I'd Rather Be in the Studio! You will learn:
-Ignorance is not bliss.
-Steps to become visible.
-How books fit into a business model
-How to get book buyers and customers to -buy directly from you.
-Why tacking is critical to success.
-How to really promote your book.
-Why you have to ask for money for your products upfront.
-And much more ...
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.

Nov 22, 2012 • 58min
Blogs ... Love Them and Grow Your Audience Show 11-22-2012
Blogs ... Love Them and Grow Your Audience
Authors want to know ... Do they really need a Blog? Most authors have a Blog on their website because the website designer told them they should. If you have one, how’s it working for you? Are you getting traffic? Do readers make comments? Does it have content that is directed toward the reader that is your ideal visitor? Is it engaging? If you don’t, would you like to have one that provides content, creates a buzz and brings sales for your books?
If you can’t answer “yes” to all of the above, then this edition of Your Guide to Book Publishing with Dr. Judith Briles is just what the Book Shepherd ordered. Join Judith as her guest Joel Friedlander reveals the secrets to a great Blog. Known as the Bookman, founder of Marin Bookwords and brains behind TheBookDesigner Blog (http://feeds.feedburner.com/MarinBookworks), Joel’s Blog consistently ranks in the top book/author blogs today. Get your questions ready ... Joel will have answers.
Joel Friedlander (@JFBookman) is an award-winning book designer, blogger, and the author of A Self-Publisher’s Companion: Expert Advice for Authors Who Want to Publish. Joel is the proprietor of Marin Bookworks in San Rafael, California, a publishing services company where he’s helped launch many self-publishers since 1994. He also writes a popular blog on book design, book marketing and the future of the book at http://www.theBookDesigner.com and is the creator of the new online training course, The Self-Publishing Roadmap.
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing.

Nov 15, 2012 • 58min
Crowd Funding Show 11-15-2012
Crowd Funding ... Is It For You?
Have you got a great book idea? A little short on cast to create it? Have you thought about crowd funding ... or cloud funding? Not sure what it is? You will be after this show.
Besides draining your bank account, hocking the house, borrowing from friends and relatives ... where are you going to get the money you need to support the creation of your book? Crowd funding may be the answer.
Crowding funding popped up in 2009. Since then, more than 28,000 projects have been seeded via Kickstarter.com that generated over $275 million.
Learn strategies for getting started.
Learn how to create your gifts.
Learn how to reach out and connect with others.
And so much more. Judith's guest is Dianne Maroney, who has funded her book. Come join in and learn how she did it, what it took and what you need to do to create your own effort.
Every day, authors are seeking moneys to support their projects. Is crowding funding for you?
Another lively hour with Dr. Judith Briles author of Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing plus 28 more

Nov 8, 2012 • 59min
Foreign Rights, You and Your Book Show 11-8-2012
Foreign Rights, You and Your Book
One of the reason why you wrote a book in the first place was to gain notoriety, to generate profits, to deliver valuable information, to be of service ... and probably some place in that mix, to benerfit from the leverabge that occurs once you produce an intellectual property.
If you have a book, think outside sales... like in other countries. Getting your book published in a foreign country is much easier than you think according to Judith's guest, Jeff Davidson. He's sold 141 foreign sales.
Learn strategies for getting started.
Whom to sell to and how to find them.
What terms are fair, and what to offer.
And so much more.
Every day, authors are featured. Have you been? Would you like to?
Another lively hour with Dr. Judith Briles author of Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing plus 28 more.

Nov 1, 2012 • 58min
Getting on "the Air" as an Author! Show 11-1-2012
Getting on "the Air" as an Author!
If you have a book, you want it, and you to be ready to be feature "on the air"--be it radio, TV or blog radio. It's "live time" and you must be ready to pitch your book.
Is your book done? Are you still wrGetting on "the Air" as an Author!iting? Or are you in layout, now thinking of marketing it? Your marketing will be 90% of your energy ... and your success... maybe 100% of the success! And it's work... Today's program is all about resources and ideas that are out of the ordinary. Brian Jud is an expert in selling any type of book outside of a bookstore.
What are the benefits of being on the air?
What are the dos and don'ts?
Whats the ideal guest look/act like?
Where does an author find the names of producers?
How should producers be contacted?
And so much more.
Every day, authors are featured. Have you been? Would you like to?
Another lively hour with Dr. Judith Briles author of Author YOU: Creating and Building Your Author and Book Platforms and Show Me About Book Publishing plus 28 more.

Oct 25, 2012 • 58min
Gain Visibility for Yourself and Your Book By Speaking Show 10-25-2012
If you have a book ... and a mouth, it's one of the best things to rock your book sales.
Our special guest Karen Susman will discuss what the componets of a great speech; how to structure it and reveal inside tips on what to do... and not to do.
Since 1983, Karen Susman has worked with authors, educators, engineers and others who want to be more compelling speakers. She learned the one secret of speaking success when she gave 144 presentations to hostile audiences in a five-month period. Clients include: NBC, Marriott Hotels, and Burger King.
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

Oct 18, 2012 • 57min
The Klout Factor Show 10-18-2012
Do You Have Klout?
Using social media is all about your influence - and Klout is one of the primary measures of how successfully people influence their followers to take action on Twitter, Facebook and LinkedIn.
Our special guest Susan Gilbert will discuss what Klout is, how it measures your influence and what you can do to increase your score!
About our guest: An entrepreneur since 1987, Susan Gilbert (www.SusanGilbert.com) is the CEO of Online Promotion Success and has evolved years of traditional business experience into several cutting edge projects, which includes her web development, social media and search engine marketing promotions. As co-author of “The Complete Idiot’s Guide to Starting and Running a Coffee Bar”, she understands book promotion and has also been a regularly quoted resource in USA Today, Entrepreneur, Inc Magazine and many more.
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

Oct 10, 2012 • 58min
Twitter Tips to Rock Your Book 10-11-2012
Twitter Can Rock Your Book Marketing!
Is your book marketing feeling limp? would like like to reach out to mega thousands in just seconds? Have you thought about doing a video on Twitter--did you know you could? Your marketing will be 90% of your energy ... and your success... maybe 100% of the success! You have to ...yes, you have to, use the social media tools that connect with buyers and believers. Twitter is a terrific resource.
ID the magic key to Twitterland.
How to expand your followers with content.
The 10 Mistakes to Avoid
And so much more.
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.

Oct 4, 2012 • 58min
Book Selling to Major Companies, Including Walmart 10-04-2012
Don't Leave Corporations and Other Non-Book Retailers Out of Your Book Marketing!
Is your book done? Are you still writing? Or are you in layout, now thinking of marketing it? Your marketing will be 90% of your energy ... and your success... maybe 100% of the success! And it's work... Today's program is all about resources and ideas that are out of the ordinary. Brian Jud is an expert in selling any type of book outside of a bookstore.
*How to ID prospects for buying your book.
*How to get the military to buy and what are the key websites to use.
*How to use social media and which ones work best with which types of books.
And so much more.
Every year, more books are sold to buyers in markets outside of bookstores than are sold in bookstores. And they can be sold more profitably on a non-returnable basis. Are you getting your share of these sales? In this radio show you will discover how to increase your sales and profits.
Brian will also tell you how to prospect (search) for corporate buyers. Selling books is a matter of numbers. The more people you contact, the more books you can sell. Unfortunately, many authors miss out on potential sales because they do not know where to find the names of potential buyers. In this show you will also learn where to find the names of buyers willing and able to buy your books. Do you think there is nowhere to sell your books? There is, if you know where. You will discover new markets and people that you probably never considered as prospects before – buyers for fiction and non-fiction. Then watch your sales grow.
Another lively hour on Your Guide to Book Publishing with Dr. Judith Briles at 6 pm EST, author of Show Me About Book Publishing and Creating and Developing Your Author and Book Platforms.


